First things first, the cover of this copy looks like a total mess. Vague colors and too many scratches for what my eyes can handle. The good news? The cover says nothing – even if it was in a good condition – about the PHE-NO-ME-NAL work World Trademarks & Logotypes contains!
Yasaburo Kuwayama, does he still need an introduction? Probably not, but if there is one thing you should know about him it’s this: his books are amazing!
“Trademarks & Symbols of The World”, a very known book title in the graphic design world carried by so many books. Some books carry a derivative of this title which doesn’t make it always easy to know which one you should pick. Fortunately, there is a standard that we can trust blindly. A standard called: Yasaburo Kuwayama.
TM: Trademarks Designed by Chermayeff & Geismar is more than just a book. It is identity and brand design history at its best. The constant high level and eternity of their work is admirable. Their work is an example for everyone into brand and corporate design.
If you think about the most icon logo books in history, you will probably think about that red or pink ‘Trademarks’ book from ‘that Japanese guy’ which name you never seem to remember. That ‘Japanese guy’ is called Yasaburo Kuwayama and he made quite some books on logos. His books are so famous that when you Google his name, you won’t even find a picture or information of the man. His books seem to have become the representation of himself.
In this Logo Book Review, we take a look at a rare and beautiful book called Logo International 1 by David E. Carter
David E. Carter is a man who made and produced more than 100 books on logos and graphic design. His first book, Book of American TradeMarks Vol. 1, was published in 1972. His last one, The Big Book of Design Ideas 3, in 2008. The work of this man is thus a must to add in the logo book review section. Logo International 1 (1984) is a beautiful book, but it won’t bring as much joy as you would expect it to do to everyone.
Logo books are great, we all know that. In most cases, the books feature logos which were created for companies or organizations. In rare occasions you can find a book that’s different from all others, though. A book that is not about company logos, but about logos from places most of us love to be at. Art Symbols (1992) by Paul Ibou is one of them.
Trademarks + Corporate Symbols (1991) is a publication by Novum press and is edited by Dieter Urban. The book is one of the many logo books which were published by Novum. There are at least 3 other logo books from this series which will be discussed in the future.
Paul Ibou (°1939) is a Belgian designer and is one of the hidden gems in the world of logo design. Although he isn’t very well known anymore today, he certainly was during his career. The quality of his work is astonishing which makes him live up to his name as one of the pioneers in graphic design.