A freelance niche refers to a small segment of the total market that buys freelance services. This can be defined as a “horizontal” segment, usually focused on a particular service, like “Logo Design”. And a “vertical” segment, focused on a particular sector of an industry, like online retail. Ignore broad service segments (horizontal), because nobody seeks out services. They want to solve their problems. Instead, I’ll try to convince you to focus on the problems of a specific industry (vertical). The goal is to spend the least amount of time winning work, and more time billing.
Working out how much you cost is easy. But how much you should charge is a little more complex. There are many ways to charge for the work you do, but in my opinion there is only one way. If you want something more scalable than your average freelance business, you should charge for the value you created. So the question is How Much Should a Freelance Designer Charge? let’s take a look at how you can calculate your rates.
When most people think of negotiation, they think of hostages and they start to get nervous. But the negotiation phase is a good thing. It means your potential customer is very interested in your services. It’s the last step in the sales process, matching their perceived value of what you do, to what they’re willing to pay.
Not all case studies are created equally. Most are pretty shit actually. For freelancers that aren’t professional writers, it can be quite daunting or difficult to see the benefits. The truth is, nobody really cares about pictures of the end result without knowing what went into it. Without any context, it’s pretty useless. Most end-products are unique to a clients business and their specific goals. What prospective clients care about is your approach.
You should aim to cover the 3 stages of your approach:
When it comes to setting up a business, ‘How much does it cost to design a logo’is one of the most asked questions. This is an important question to research because it will define the future of your business. Here is a list of questions to consider for logo design and the link between branding:
Do I need a logo?
If you are creating a brand, then yes. It’s essential to have a logo to build your brand identity and future. Having a professional logo can help you to stand out from competitors. The first thing that customers will associate with you will be your logo. So it’s important that you make an effort to create a distinctive brand.
Freelance bidding websites attract a lot of freelance projects. They do this by encouraging competition and cheap prices. In this situation, nobody wins. The customer only gets what they paid for (not a lot). And the freelancer can’t grow their business beyond the platform. To win a bid, you must compete on price. To lower your price, you must perform a basic service or reduce your costs. This goes against an advanced freelancers way of thinking. If you focus on adding as much value to a customers business as possible, everybody wins.
There are so many client personalities it’s hard to generalise them into just a few. But here I’ve noted the most common types that I came across and how I handled it.
Advanced freelancers are different to your typical freelancer in a few important ways. They are reliable when they take work on. They’re consistent in their approach. They do their particular service or craft as a full-time job and enjoy it. And they’re aspiring to create a reputation or brand to help grow their business in the future. But if you were to sum it up in one sentence; they reduce the risk for their customers.
It’s normal to want to fill your schedule with paid client work. But when you’re just working for clients you’ll lose a lot of what makes you a good freelancer. Things like trying out new technologies or tactics. Taking time to work on things that give you pleasure or are useful for other people, like open source or education. There are a few things I’d recommend you do with time between projects, in-case you haven’t thought of them already.