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What Is The Difference Between Branding & Marketing

What Is The Difference Between Branding & Marketing?

From posting an image of your product or service on Facebook and Twitter to curating an Instagram feed and sending an email newsletter, your branding efforts can’t take off unless you pursue your marketing efforts with a plan and conviction. In this article we discuss What Is The Difference Between Branding & Marketing?

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6 Effective Ways of Executing Your Brand to Your Target Audience

6 Effective Ways of Executing Your Brand to Your Target Audience

Making your brand reach your intended target audience isn’t something that happens overnight or with a flick of a wand. The idea is to create the right business value for the right customers, and delivering through the right channels. In this article, we discuss 6 Effective Ways of Executing Your Brand to Your Target Audience.

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Purchasing Psychology: How Big Brands Make Us Buy Their Products

Purchasing Psychology: How Big Brands Make Us Buy Their Products

When it comes to buying products, companies have gone beyond conventional marketing practices to understand how the minds of consumers work, to achieve very high sales. This trend leads to what is known as behavioral economics. In this article, we discuss Purchasing Psychology: How Big Brands Make Us Buy Their Products

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The 4 P’s of Brand Marketing

The 4 P’s of Brand Marketing

For an organization to market its products & services, four things are required to be considered, which comes under the umbrella of the marketing mix, a famous marketing term. The marketing mix is considered to be the tactical part of any marketing plan. This marketing mixes is also called 4P’s, which include Product, Price, Place, and Promotion. Join us in this article, as we discuss The 4 P’s of Brand Marketing.

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Future Of Marketing: The A.I. Based Design

Future Of Marketing: The A.I. Based Design

Customer expectations have evolved over time with the emergence of technology. Customers now want more engaging and personalised experiences with brands, which means marketing strategies have had to evolve as well. To deliver exceptional customer experiences, businesses must truly understand their customers, and basic customer analysis is no longer enough to meet these expectations. Using technology in marketing to gain valuable customer insights is now essential. In this article, we discuss the Future Of Marketing: The A.I. Based Design.

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