A logo and a business sign can often live in different places, but they share the same purpose: they introduce your brand, set expectations, and prompt people to act. In 2026, the strongest identities bridge screens and streets, working as well on a smartphone as they do above a shopfront.
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How to Design For Large Format Signage
Every professional designer knows that the needs of each and every creative project are different, even when working with the same types of media. No two social media ad campaigns, posters or product labels are alike, and each requires their own approach in terms of messaging, style and overall branding. In this article, we discuss How to Design For Large Format Signage.