A brand style guide is only useful if your team refers to the guide when creating various campaigns and pieces of material which represent your brand. A style guide lays out best practices and creates consistency no matter who works on various projects and even if you hire outside freelancers to fill the gaps.
Today we’re going to discuss logo and brand guidelines.
Have you ever seen a company’s logo which has been stretched and squeezed it doesn’t look the best does it. Now imagine if that was your logo and you’d spent time and effort to get the perfect design and the perfect brand identity for your business or your service or your product and then you hand it over to someone. They take it the put it in an advert and they squash it to make it fit I can imagine it’s not going to make you happy.