New Logo Design For IT & Creative Solutions Specialist AJR Group
Below is the new logo and visual identity we designed for the AJR Group, as the business was growing a new visual identity was needed to take the company to the next level.
Important information points gathered from the Logo design brief :-
- The company is a IT & Creative Solutions Specialist
- Custom letter mark logo design was required, No fonts to be used!
- Needs to be simplistic, iconic and memorable
- Needs to work well as a black and white concept
- The main colour for the new identity will remain the same as a light blue tone with a slight white boarder around the custom lettering.
Naming & Logo Design for Eye Specialists – Second Sight
Second sight is a laser eye treatment company that specialise in laser eye technology, they are a new startup company that needed full creative direction with naming their company designing their logo and brands visual identity. I was given full creative control to come up with the company name, visual identity and branding colours.
Important information points i was able to gathered from the Logo design briefing meeting:-
- The company was a new startup specialising in Laser eye treatment
- The logo must emphasis a clean modern corporate look and feel, I was given the task to come up with a catchy name for the new startup business.
- Given full creative control over naming, designing and colour choice, the branding colours i choose were “Green” apparently the colour green symbolises the master healer and life force, It was believed green was healing for the eyes. So Second sight are your master healers to give a second lease of life to your eyes. I also designed the eye icon with a light blue / green colour.
- The Logo was designed to work on black and white backgrounds without loosing the green colour.
- Come up with an icon for the brand that reflects the company. an eye was fitting for the nature of the treatment that the company is performing.
Second Sight – Laser Eye Treatment