Naming & Logo Design for Eye Specialists – Second Sight
Second sight is a laser eye treatment company that specialise in laser eye technology, they are a new startup company that needed full creative direction with naming their company designing their logo and brands visual identity. I was given full creative control to come up with the company name, visual identity and branding colours.
Important information points i was able to gathered from the Logo design briefing meeting:-
- The company was a new startup specialising in Laser eye treatment
- The logo must emphasis a clean modern corporate look and feel, I was given the task to come up with a catchy name for the new startup business.
- Given full creative control over naming, designing and colour choice, the branding colours i choose were “Green” apparently the colour green symbolises the master healer and life force, It was believed green was healing for the eyes. So Second sight are your master healers to give a second lease of life to your eyes. I also designed the eye icon with a light blue / green colour.
- The Logo was designed to work on black and white backgrounds without loosing the green colour.
- Come up with an icon for the brand that reflects the company. an eye was fitting for the nature of the treatment that the company is performing.
Second Sight – Laser Eye Treatment
A Clever Logo Design For Japanese Sushi Restaurant
*One of the first logos that got us attention online internationally, designed back in 2007 and originally published on AJR Designs website, our UK design agency under the AJR Group. The design has been copied by numerous designers but we are proud as it shows it’s a good design!
Logo Design & Brand Identity Brief
This is a new startup Sushi Restaurant and we are requiring full creative direction in naming our business and creating a memorable visual identity.
We require and desire The Logo Creative to think of simple and memorable names for Japanese sushi restaurant, we also serve Chinese and Thai food and specialise in our popular dish sushi.
We need a logo designer for company branding, We are causal traditional restaurant with classy feel.
The restaurant has the following elements and logo should reflect these elements, the name includes fun to also indicate a light and happy environment, please add a Japanese feel to the logo design.
– Sit down dining and fast and quick food service / grab n go available
– has seating area with wait staff
– contemporary interior design with friendly ambient
– serves mainly sushi dish but also serves Chinese and Thai food
– welcoming and inviting customers to stay
– reflect Asian / Japanese culture
– clean and simple
Below are some initial sketching concept ideas and the final version as a sketch.