When it comes to branding a business, the power of storytelling is such an effective strategy in building a brand. Storyategy by Matt Davies is a great book to help unlock the power of your brand with a story-based brand strategy. Check out our book review:
Every time you hear the words “Taste the feeling”, what image pops up in your head? Some people automatically think: “How can I taste a feeling? It is not possible”.However, Coca-Cola is telling you that it is. In this article we share 6 Approaches to Writing a Great Brand Slogan.
Digital marketing can do wonders for small businesses and startups. But, as your business grows, it becomes increasingly difficult to break through the noise, beat the algorithms, build an audience, and win the hearts of customers. In this article we share 8 Factors That Make a Brand Stand Out.
In this article we are going to answer the question of what is branding?, and The Difference Between Brand and Branding?.
Nike, Coca-Cola, Apple, and McDonald’s. What do these companies have in common? In this article, we discuss the Benefits of Having a Brand Board & Guidelines