A brand is more than just a logo or tagline. It’s the total of your company’s reputation, values, and distinguishing characteristics. In other words, it’s what customers think of when they hear your company name. In this article we explain Why Your Business Needs a Solid Brand Strategy.
A brand becomes more efficient when its strategy is converted into visuals. Most people will remember what they see. Businesses can have strong brand strategies, but they miss exploiting their full potential when they fail to translate them into visuals. In this article we discuss How to Translate Your Brand Strategy into Visuals.
You’ve probably heard that you need a branding strategy if you want your business to succeed, but what does that actually mean? In this article we share 10 Things About Branding Strategies You May Not Have Known.
Your brand is much more than just the name of your company, your logo, or your tagline. It encompasses the entire experience your prospects and your customers have when interacting with you. In this article we share 6 Tips to Align Your Content Strategy With Your Brand Strategy.
When it comes to branding a business, the power of storytelling is such an effective strategy in building a brand. Storyategy by Matt Davies is a great book to help unlock the power of your brand with a story-based brand strategy. Check out our book review:
Every time you hear the words “Taste the feeling”, what image pops up in your head? Some people automatically think: “How can I taste a feeling? It is not possible”.However, Coca-Cola is telling you that it is. In this article we share 6 Approaches to Writing a Great Brand Slogan.
Digital marketing can do wonders for small businesses and startups. But, as your business grows, it becomes increasingly difficult to break through the noise, beat the algorithms, build an audience, and win the hearts of customers. In this article we share 8 Factors That Make a Brand Stand Out.
In this article we are going to answer the question of what is branding?, and The Difference Between Brand and Branding?.
Nike, Coca-Cola, Apple, and McDonald’s. What do these companies have in common? In this article, we discuss the Benefits of Having a Brand Board & Guidelines