Emotional marketing plays a massive role in your business’s marketing campaigns, perhaps more than you realise. Every advert or commercial you see has been specifically designed to invoke an emotional response. What someone is wearing, their facial expressions, how they talk, the phrases they use – all of this makes consumers feel a certain way. In this article we discuss how you can Increase Sales by Making an Emotional Brand Connection.
Emotions play a significant role in our decision-making. It goes beyond intuition as an emotional state when deciding also contributes to the final verdict given. We let go when we are happy and often get super annoyed over little things when we are already stressed out. Emotions reflect in our behaviors and actions, thus the need to trigger the right emotions.
Let’s face it straight away – every graphic designer experiences emotional burnout at some point in his/her career. As a matter of fact, it’s a widespread problem that affects professionals in all fields of work.
What does it mean to create a design that satisfies a person on an emotional level? That is a pretty loaded question, yet fair enough for those that are aiming to improve on the quality of their project outputs. Some would say it is the aesthetic factor that reels people in. Others would counter that by saying the emotional effect is due more to the way the website works. The truth would be a mixture of both. Read on to find out some Tips To Create Emotionally Satisfying UX Designs.