Good design is essential for a strong brand identity. But it’s only the first step towards bringing a brand to life. In this guest post, copywriter and author Tom Albrighton explains how writing fits into the picture.
As all good designers know, a brand is more than just a logo. Brands are what people think of them, and a great logo – though vital – is only the first step towards shaping those thoughts. So what part does copywriting play?
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You can get anything in there. Even a tiger.
That’s what my cabby said as we barreled down Brompton past the iconic art nouveau architecture.
I didn’t get a chance to see the inside until the next day. The Harrods experience hadn’t fully been cemented in my head until the second visit.
Some brands are one-dimensional. Only the visual sense is stimulated. These aren’t memorable ones. Branding is an afterthought to these organizations. Some are multi-dimensional and robust. They are also visual but their creatives invest the most in their emotional touchpoints. In these cases, they are rewarded with loyalty. As a byproduct, the visual elements are strengthened.
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In this book review, we are looking at Logo Modernism by Jens Müller and Julius Wiedemann a book that has become a must-have for logo designers and a holy grail for logo fanatics and enthusiasts.
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Fabian Geyrhalter was born in Vienna, Austria and is a graduate of ArtCenter College of Design. He is a renowned Brand Strategist and Founder and Principal of FINIEN.
Fabian is a columnist for Inc and Forbes and his thoughts on branding have been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post.
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Very few managed to do for esthetic of advertisement and pop-culture of the second half of the XX century as much in general, as graphic designer Saul Ross did. Martin Scorsese called him a person who found and distilled poetic of the modern industrial world. Apart from Scorsese, the designer managed to work with Hitchcock, Preminger, Kubrick and Billy Wilder for over 40 years of his career, created about 100 of movie posters, was a filmmaker, made several the most recognizable logotypes of American corporations, which are popular until now.
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I should imagine that all creatives at some point get asked “where do you find logo design inspiration as a designer?” or “where did that idea come from for that logo?”
I must say I get asked the question “Where do you find logo design inspiration?” at least once a week and there is honestly no right or wrong answer to this question. Each designer has their own process and ways of gaining inspiration
As an individual creative professional, we as designers need to find our process and ways of gaining inspiration as everyone is different in their approaches when commissioned to a design project they then need to find inspiration for.
In this community-based article, we discuss Where to find logo design inspiration, with insights from designers we have interviewed, and other designers from the design community who answer the question Where do you find logo design inspiration?
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Personally, I haven’t seen famous brands owning a poor logo. It’s the era of social media, having a poor logo is next to killing your profit from your own hands. Little you do know; a customer builds up an association with your brand’s logo.
There are two possibilities here, either your logo will give a positive message of your brand, or it will deliver a negative word. It all depends on the design elements used in that logo. If you want to create a promising brand, make sure that you get a positive logo for your brand.
Continue reading “Can Logo’s Really Change Brand Image?”
Great logo design doesn’t just come from nowhere.
It takes time, development, and patience to get all the components just right.
Even though logo design is mostly digital nowadays, how can you improve your drawing skill to help your logo development?
Within this blog post, you will discover 5 expert tips to improve your drawing skill, which in turn, can lead to more successful logo development, more refined logo artwork, and a higher degree of skill.
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Today a designer interview with Alina Wheeler who is a design director and in-demand branding consultant to marketing executives and design consultancies, a frequent speaker and highly regarded author of the ever-popular book “Designing Brand Identity: an essential guide for the whole branding team” which is now in the 5th edition of writing this article but I’m certain if ever there was a new release in years to come it would be just as popular as the last.
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Today a Designer Interview With Phillip VanDusen a highly accomplished creative leader from the Greater New York City Area with two decades of experience in strategic branding, graphic design and product development for some of the worlds biggest and successful global companies. Philip is the Principal of Verhaal Brand Design, a strategic design & brand consultancy that specializes in visual identity system design and brand strategy.
Previously Philip held positions of Vice President, Head of Design for Global Snacks at PepsiCo and responsible for the identification, creation, management and execution of comprehensive brand design strategies working on the following Frito-Lay portfolio including – Lay’s Potato Chips, Doritos, Cheetos, Sun Chips, Tostitos, Sunbites, Grainwaves and Twistos.
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