Ben Burns is a brand strategist, an award-winning designer, and an expert in user experience. As the Digital Director of Blind, he oversees the intersection of design and technology in all client work.
Prior to joining the team at Blind, Ben founded Burnt Creative, a brand experience agency in Richmond, Virginia. He also served on the executive board of the Richmond AIGA chapter as Vice President.
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In this book review, we are reviewing Lance Wyman: Process. A proposal for the 1976 USA Bicentennial identity by Unit Editions
This book is a near reproduction of the one-off, leather-bound ‘sketchbook’ that Lance Wyman made to document his design process for the creation of a logo and identity design for the 1976 American Bicentennial celebrations to mark the creation of the USA as an independent republic. It’s a record of the creative process that Wyman went through to arrive at a refined and workable solution.
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In many ways, building a company is akin to raising a baby. They both start with conception, and then you nurture it/him for years while loving them more than anything else. So, it goes without saying that when you are designing a professional logo i.e. the face of the company, you want it to be the very best. You don’t want to compromise, and you shouldn’t, for the logo is more than just an attractive design that carries the name of your company, it’s the symbol for everything that the company stands for.
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The book I had been waiting for after reading the first Book of Ideas that blew me away! which we also reviewed. I was really looking forward to receiving the second coming in vol 2, We had this on pre-order and received it before release giving us time to read and review it. The book was released yesterday on 7th September at a launch event in London and like the first book again I am blown away!
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When designing a logo there are many factors that go into creating a brand’s visual identity below is a list of areas a logo/brand identity designer should take into consideration when creating a logo design.
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There are lots of things you have to think about when developing your business; you’ve got to build a team, develop a product, figure out your target audience. But in today’s world, when there’s so many new business launching, it’ll make your head spin (there are tens of millions of small businesses on Facebook alone), it’s more important than ever to break through the clutter and connect with your audience. And the best way to do that? Through branding and logo design. In this article, we discuss How the right logo design gets your business going.
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When you think of American brands that are iconic, there are a few companies that spring to mind …and to name a few. Apple, McDonald’s, Coca-Cola, and Google are some of the most well-known. In fact, you only need to simply see the logos of these companies to identify who they are! Nike is another company that has achieved that specific high-level branding that allows consumers to quickly make a visual identification of their business and has become a well trusted and established brand for sports shoes, clothing, and athletic expertise. But, as iconic as their logo is, did you know that Nike’s “swoosh” originated as a $35 design?
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Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv. Among the over 50 identity programs he has designed are the logos for the Library of Congress, CFA Institute, Harvard University Press, Conservation International, Women’s World Banking, and the US Open. Sagi designed the award-winning animation “Logomotion,” a ten-minute tribute to the firm’s famous trademarks that was not only the first animated trademark sequence of such scope but also introduced a new approach to showcasing a firm’s portfolio.
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In a press conference in 1981, there was a question from a journalist about why Jobs chose the name Apple. To this question, he answered, ” I love apples and like to eat them. But the main idea behind Apple is bringing simplicity to the public, with the most sophisticated way, and that’s it, nothing else.” “The fruit of creation, Apple. It was simple but strong . ”
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In this article we are going to discuss Things Graphic Designers Should Know. There is no set path or a traditional route in a person’s graphic design career and every graphic designer has there own story of how they got into graphic design and the path they chose and the direction they are heading.
Just because another designer does something a particular way, does not mean you need to do it that exact same way. This article about Things Graphic Designers Should Know is not one of those articles that tells you how you should be designing or what process you should be following as the great thing about graphic designers is we are all unique in the sense that we have all had our own past experiences, adopted our own unique styles and break the rules in our own way that we have become accustomed to.
This article highlights areas of graphic design that designers should be aware of and applying into their work. So what are the key terms and tools graphic designers need to produce quality work that is now a staple of what customers have come to expect?
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