Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv. Among the over 50 identity programs he has designed are the logos for the Library of Congress, CFA Institute, Harvard University Press, Conservation International, Women’s World Banking, and the US Open. Sagi designed the award-winning animation “Logomotion,” a ten-minute tribute to the firm’s famous trademarks that was not only the first animated trademark sequence of such scope but also introduced a new approach to showcasing a firm’s portfolio.
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In a press conference in 1981, there was a question from a journalist about why Jobs chose the name Apple. To this question, he answered, ” I love apples and like to eat them. But the main idea behind Apple is bringing simplicity to the public, with the most sophisticated way, and that’s it, nothing else.” “The fruit of creation, Apple. It was simple but strong . ”
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In this article we are going to discuss Things Graphic Designers Should Know. There is no set path or a traditional route in a person’s graphic design career and every graphic designer has there own story of how they got into graphic design and the path they chose and the direction they are heading.
Just because another designer does something a particular way, does not mean you need to do it that exact same way. This article about Things Graphic Designers Should Know is not one of those articles that tells you how you should be designing or what process you should be following as the great thing about graphic designers is we are all unique in the sense that we have all had our own past experiences, adopted our own unique styles and break the rules in our own way that we have become accustomed to.
This article highlights areas of graphic design that designers should be aware of and applying into their work. So what are the key terms and tools graphic designers need to produce quality work that is now a staple of what customers have come to expect?
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Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the distinguished international design consultancy
Pentagram since 1991, where she has designed identity and branding systems, environmental graphics, packaging and publications for a wide range of clients that includes, among others, Citibank, Microsoft, Bloomberg, Shake Shack, the Museum of Modern Art, Tiffany & Co, the High Line, the Public Theater, the Metropolitan Opera, the Sundance Institute and the Philadelphia Museum of Art.
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When people ask me to explain brand development, I usually respond with a question and possibly a metaphor of sorts, “Do you think you would be who you are today if you didn’t have your name?”
Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while. We then make assumptions or form judgments about them quickly and those assumptions accumulate. So the first piece of information, a name, is paramount. First impressions can set the stage for future and much larger interactions. A name can direct you in a positive or a negative direction.
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In this book review article, we will be taking a look at Book of Ideas by Radim Malinic a book that has been on my to get and read list for so long now I just had to send for it. I contacted Radim and asked if he would sign our copy for us which he did, so I would like to thank him once again for signing our copy of the book.
Wasting no time as soon as it came I polished it off within a few days and thoroughly enjoyed every second of it I literally could not put it down until I finished it. Well, you know what I mean… I did need to break off from it from time to time to run the business and get on with client work and content creation but every spare moment I got it was in my hands. A book I will definitely be going back from time to time.
Book of ideas by Radim Malinic is what he describes as the diary he never had, I think the idea behind this book was to provide inspiration and ideas to the reader hence the title of the book “Book of ideas.” And it does exactly that!
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Creativity in the world of graphic designing is all about balancing the needs of the client. A graphic designer approaches every project with creativity and new forms of innovation. The procedure of graphic designing itself is a type of visual communication where the designer implicates visual art, typography, layout techniques and other methods. Examples of graphic designing are mostly seen in advertisements, logo design, business cards, and website designing.
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Technologies are constantly changing and with it, the style and manner of advertising and especially Digital Marketing is continuously in flux. In this article, we will go through some of these critical points which can help you design a better Digital Marketing Strategy for your Ventures and businesses.
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Following on from the previous book review in this edition we will be looking at David’s second book Work For Money, Design For Love by David Airey. This book answers the most frequent questions about starting and running a design business.
Its a refreshing, straight-talking advice guide from the Logo Design Love author and designer that is David Airey. In this book, David answers all the questions designers have about launching and running their own design business. As David explained the idea for the book was inspired by the many questions he receives from designers that visit his blogs.
Some of the most common questions designers ask are ” How do I find new design clients?” “How much should I charge for my design work?” “I have a difficult client how do I handle them?”
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Before the days of Discord, Teamspeak was the place for video game chat. I personally remember using it to chat with strangers all over the world while playing some of my favourite games. Teamspeak is an online voice and text chat service used for mainly video gaming and conference calls but could be used for almost anything. The software was founded in 2002 and since then grew to be one of the main crowd voice chat programmes available online.
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