in this article The Logo Creative discusses The Devotion to Grinding and its a fundamental desire to control your own destiny and ranks very high on most entrepreneurs’ lists of reasons for starting your own businesses. This need is so strong and powerful that entrepreneurs will risk family, future and careers to be their own boss. Unable to feel truly fulfilled grinding for someone else, these particular individuals will never be truly happy following someone else’s plan and taking orders from a boss. Most of the time we are often convinced we have a better way, or an idea that would really revolutionize our industry—or at least our portion of it—and working within a corporate structure is simply stifling that improvement.
Start-ups don’t have it easy. You have to hurdle finance management, business modelling and product development. And even then, there are plenty more challenges to come. One of the biggest tests facing start-ups is gaining a share of the existing market.
This is especially difficult for tech start-ups, who are entering a market that has become heavily saturated over the past decade. But it isn’t impossible, especially if your brand stands out from the crowd. Ready to find out more? Read on for our tips to successfully branding your tech start-up.