When it comes to branding a business, the power of storytelling is such an effective strategy in building a brand. Storyategy by Matt Davies is a great book to help unlock the power of your brand with a story-based brand strategy. Check out our book review:
Have you ever found yourself listening enthusiastically to an engaging lecturer relate facts, figures, and huge grammar to personal experiences? If yes, that is the effect of good storytelling. Join us in this article as we discuss The Magic of Storytelling: How to Tell and Sell Your Brand Through Your Story.
The art of storytelling is one that we are all too familiar with. It plays a vital role in our daily communication with one another. The ability to reach out and touch the hearts of its audience by portraying facts in a heartwarming and relatable way is a skill that takes time to finesse. When it comes to business, brand storytelling is an indispensable marketing tool for companies to emotionally engage their audience in a way that is both memorable and profitable. This careful play at words does wonders when it comes to giving meaning to something. Everyone loves an origin story. Crafting a product is the easy part when it comes down to running a business. The real challenge is being able to give meaning to the products to provoke your consumers to invest in them.
Social media marketing is often perceived as expensive, especially if you want it to be effective. Big brands splurge a huge amount of money on social media engagement with their customers because that’s where everyone is.
You have the highest chance of being seen if you are on social media.
However, this doesn’t work for everyone. Small companies don’t have large amounts of money to spend. They have to watch their budget carefully.
Some believe that the more they spend the more they will get back but that isn’t always true. You don’t want to risk your entire business on the premise that an hour social media marketing strategy will work.
But, if you do this smartly, without spending large sums, you might be able to get more out of it.
Your solution is brand storytelling. Read on for 5 Great Ways To Use Brand Storytelling As A Cheap SMM Campaign
From cave paintings to eBooks, storytelling has been part of the human experience for eons. It’s been so prevalent in our history that, at this point, storytelling is practically in our DNA. Whether we’re recounting our day or giving instructions, stories are there to move our ideas along; it’s how we communicate and convey thoughts, feelings, and emotions.