As markets continue to saturate amid increasing demand and rising competition, the importance of a brand voice cannot be ignored. When considered in the context of startups, having a unique brand voice is imperative for survival. In this article we are going to take a look at 5 Things Every Start-Up Must Do To Establish A Unique Brand Voice
Designers and Art Directors (the good ones at least) know how to handle words.
I know one excellent Graphic Designer who can’t spell for toffee, but he really gets how important words are in his design process. I’m not saying I’d trust him to craft a 5,000-word brochure or come up with the next ‘Just Do It’, but his headline ideas and creative rationale really bring everything to life.