In the era of the World Wide Web and instant gratification, internet-based marketing is one of the pillars that hold any business, no matter how big or small it is. Having a website to go with your business is so common that it’s not even a question of preference or necessity anymore. It’s understood that, if you need a product or service, your first stop is your web browser.
In this article, I want to share a short video that’s worth a watch – What Makes a Truly Great Logo By Michael Bierut
Here’s how a simple mark ends up meaning something big as a great logo. Joe Posner of Vox, and well renowned graphic designer and author Michael Bierut (designer of the Hillary Clinton logo) explain.