Yasaburo Kuwayama, does he still need an introduction? Probably not, but if there is one thing you should know about him it’s this: his books are amazing!
“Trademarks & Symbols of The World”, a very known book title in the graphic design world carried by so many books. Some books carry a derivative of this title which doesn’t make it always easy to know which one you should pick. Fortunately, there is a standard that we can trust blindly. A standard called: Yasaburo Kuwayama.
If you think about the most icon logo books in history, you will probably think about that red or pink ‘Trademarks’ book from ‘that Japanese guy’ which name you never seem to remember. That ‘Japanese guy’ is called Yasaburo Kuwayama and he made quite some books on logos. His books are so famous that when you Google his name, you won’t even find a picture or information of the man. His books seem to have become the representation of himself.