Technology has changed the way we commute, communicate and conduct business. The marketplace is no longer a static space controlled by a few big-shot companies. Thanks to e-commerce, anyone with an idea and a steady internet connection can start their business online. Customers expect specialised services that are tailor-made to suit their needs. Business ventures need to buck up and rethink their branding strategies to appeal to their audience. Join us in this article as we give you 7 Tactics for Building a Valuable and Memorable Brand.
Branding is all about selling trust in a product, service, or business by packaging it with the right perception, image, and identity. Successful businesses thrive on how much trust their brand (image/identity) can sell to customers. Business relationships are built on trust, and trust is rooted in the brand. Join us in this article as we discuss 11 Unique Branding Ideas to Consider in 2020
What do you believe is the reason behind the success and popularity of the major industry leaders like Facebook, Amazon, Apple? Did they gain their customers attention overnight without putting in any extra efforts to appeal to them? Was it just good luck that made them global industry leaders? Join us in this article as we discuss 5 Creative Branding Strategies for Your Business That Work.
While earning a profit is the greatest sign of business success, strong branding presents the identity of a company to the niche market. When it comes to startups, making their brand presence felt by the target customers is the most challenging task with plenty of big and established players already present in the marketing. Read on for Branding Areas to Focus on For Startups.
Everyone knows brands like CocaCola, Apple, or Amazon. But have you ever wondered how they gained this worldwide recognition? In this article, we discuss 5 Steps to Building a Brand on a Budget.
Have you ever asked yourself what a brand really is?
Is it the logo of your company? Your company’s name? Or maybe it’s the combination of both? In this article, we discuss Important Branding Strategies to Always Have Up Your Sleeve.
Are you looking to expand your brand into another market? The most important part of capturing an audience in any language is, of course, your brand strategy. You can’t sell your product if something about your brand doesn’t connect with audiences in the regions that you plan to target. Or worse, offends them. As such, below we look at how to create a multilingual brand strategy and use translation to connect effectively with consumers in any part of the world. In this article, we take a look at How to Build a Multilingual Brand Strategy.
How do you promote your brand? When you own a business, it is a must to establish an integrated and remarkable method on how you would want people to remember your product or service. Why is it a must? In this article we outline Things You Must Know About Brand Strategy.
While it may seem like the least fun side of marketing, performance tracking, data analysis, and campaign optimization are crucial steps for a successful campaign. These give you useful information on your brand’s success in the market and let you know when you’re going in the wrong direction.
But, in order to track your brand’s performance in an effective manner, you need to know which metrics to follow and analyze. In fact, measuring too many metrics, of little relevance, is quite a common mistake, even for bigger brands. In this article we discuss How Can Your Business Measure Brand Performance?
Gone are the days when brands could be built on hyper-professionalism, powerful logos and men in expensive suits alone. To get ahead in today’s market, companies need to fight a tidal wave of mistrust and public scrutiny.