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7 Tactics for Building a Valuable and Memorable Brand

7 Tactics for Building a Valuable and Memorable Brand

Technology has changed the way we commute, communicate and conduct business. The marketplace is no longer a static space controlled by a few big-shot companies. Thanks to e-commerce, anyone with an idea and a steady internet connection can start their business online. Customers expect specialised services that are tailor-made to suit their needs. Business ventures need to buck up and rethink their branding strategies to appeal to their audience. Join us in this article as we give you 7 Tactics for Building a Valuable and Memorable Brand.

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5 Creative Branding Strategies for Your Business That Work

5 Creative Branding Strategies for Your Business That Work

What do you believe is the reason behind the success and popularity of the major industry leaders like Facebook, Amazon, Apple? Did they gain their customers attention overnight without putting in any extra efforts to appeal to them? Was it just good luck that made them global industry leaders? Join us in this article as we discuss 5 Creative Branding Strategies for Your Business That Work.

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Branding Areas to Focus on For Startups

Branding Areas to Focus on For Startups

While earning a profit is the greatest sign of business success, strong branding presents the identity of a company to the niche market. When it comes to startups, making their brand presence felt by the target customers is the most challenging task with plenty of big and established players already present in the marketing. Read on for Branding Areas to Focus on For Startups.

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5 Things Every Start-Up Must Do To Establish A Unique Brand Voice

5 Things Every Start-Up Must Do To Establish A Unique Brand Voice

As markets continue to saturate amid increasing demand and rising competition, the importance of a brand voice cannot be ignored. When considered in the context of startups, having a unique brand voice is imperative for survival. In this article we are going to take a look at 5 Things Every Start-Up Must Do To Establish A Unique Brand Voice

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How Can Your Business Measure Brand Performance?

How Can Your Business Measure Brand Performance?

While it may seem like the least fun side of marketing, performance tracking, data analysis, and campaign optimization are crucial steps for a successful campaign. These give you useful information on your brand’s success in the market and let you know when you’re going in the wrong direction.

But, in order to track your brand’s performance in an effective manner, you need to know which metrics to follow and analyze. In fact, measuring too many metrics, of little relevance, is quite a common mistake, even for bigger brands. In this article we discuss How Can Your Business Measure Brand Performance?

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