In the modern business world, just having any brand is not enough because the competition level is extremely high. There are thousands of organizations that can probably do whatever you’re doing. What has the potential to make you stand out is the way you design your brand. In this article we discuss Brand Design: How To Stand Out In An Oversaturated Market.
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Brand Design: How To Stand Out In An Oversaturated Market
Creating a brand means you have to possess a sustainable plan that will serve as a blueprint for the present and the future. To create a brand, you must ensure that your products are of the best quality. Quality products and services will always attract the best customers. This is non-negotiable.
Some of the biggest brands in the world like Apple, Amazon, and Nike all have big competitors, but they have been able to remain at the top because they have excellent quality to offer, but also: a well-designed brand.
Brand design revolves around the way you package your business so that consumers can rest assured that they will get good value for their money. Brand Design can be explained as one of the most important marketing strategies which involve creating the brand name, brand logo, and all other strategic elements that are connected to the brand.
This is used to establish a positive difference in identity over rival companies. Brand design involves having a brand logo, business mail, cards, social media, etc. So how do you get your business to stand out in a highly competitive market?
Come up with a business plan and marketing strategy
A business without a plan is a disaster waiting to happen. Throwing money around to start a company doesn’t guarantee its success in any way. Many companies have folded up because they lacked a business plan and a suitable marketing strategy. A business plan helps you prepare ahead of time because, during planning, you are made aware of the things that could go right or wrong.
Your business plan outlines the potential reach of your products, your target audience, and how to gain the trust of people over your fiercest rivals. Alongside your business plan is your marketing strategy. Marketing strategies are there for you to know your target audience and how to make your business attractive to them.
You can set up a marketing strategy by employing consultants who will help decide the best set of people to focus on, and the most favorable environment for your business to grow at any given time.
Employ the services of people who are qualified to help your business grow
Employ designers to design the key elements within your branding, and help you give your business a feel that attracts your desired customers to your business. Most of the people working in organizations like Facebook, Sony, etc. are some of the best in their various fields.
You need to hire the best you can afford if you plan on making it big. It would be best if you weren’t thrifty with human resources in the early stages of your growth or during rebranding.
Choose a simple brand name
A lot of companies choose the wrong brand names to represent their businesses. The first mistake in brand design that can destroy a business is the use of unnecessarily long names. Choosing a long name to represent your brand can cause problems, especially if the name is not easy to pronounce.
Companies like Apple, Android, Tesla, Nike, Adidas, etc. do not have unnecessarily long names. When people find it challenging to pronounce your brand name, there’ll hardly be any referral from them to strangers who are not familiar with your products simply because your brand is hard to pronounce.
Having a uniquely crafted and aesthetically designed brand name is vital to the success of your business. Simple is better in most cases. All the examples of great brands listed above have simple names that can be easily remembered by anyone.
Have a beautifully designed logo that features the catchy parts of your business
This part is where designers come in. A lot of people overlook the impact of designers on the growth of a brand because they are oblivious to how vital designers are. A good designer can help pull your business from the ground up.
The lead designer is responsible for the team that will craft your logo, create ads, and give your brand a motto. Your brand design speaks a lot, and that’s why you should get the best professionals out there to be in charge. Most great brands have simple logos, but the simplicity of their logos doesn’t negate the power behind it.
Apple features an apple as their logo, and Android features a Droid on their logo too. In simple terms, let your logo represent you. Creating a logo requires following some steps. The designer needs to know the business plan and understand what’s expected.
There are various logo design steps you can follow, some of which are:
Inquiry about the market, and the type of people who are present in the immediate environment
This research involves checking the market for any piece of information that can give the company an added advantage. The designer must also put into consideration people who are in the immediate environment and anticipate their reception towards the logo. Having pork meat on a logo in an Islamic state might be taken as very offensive.
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Style direction
Here, the designer takes a careful look at how to design the logo by taking into consideration the organization’s motto and ideals.
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A comprehensive review of the options available
The designer must explore all options available by creating more than one logo for review. The best logo can then be decided upon by the executives or the person in charge.
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Color selection in relationship with the idea behind the business
Color selection is crucial because it depicts an idea that can sometimes be seen clearly without words. There are lots of natural colors that can be used anywhere, but colors like pink represent something feminine, while green would be ideal for energy and a climate logo.
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Potential plagiarism or content theft
The designer must be careful that he/she is not knowingly or unknowingly stealing another person’s work. It’s quite okay to borrow ideas, but there’s a limit to how far the designer can go to acquire an idea.
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Using other successful brand logos as a source of inspiratio
As said earlier, it’s okay to borrow ideas as long as it’s not apparent enough to be tagged as an idea theft. The designer can borrow ideas and rebrand them to look unique and new.
Keep your customers satisfied with quality updates
You do not want to bore your customers with the same specifications of products over and over again. No matter how good your product is, it needs a new touch once in a while to maintain its relevance. The updates might come in the form of a change in design or added quantity.
Be careful not to be too drastic with a change in design because it might make customers unfamiliar with your products again. Great brands take significant measures to ensure that they remain competitive in the market. This means that you need to be proactive and pragmatic in the way you handle your business.
It’s very easy to get lost in an oversaturated market if you don’t take the right steps in promoting your brand. Brand designs are a great way of establishing a foothold in the competitive market so that consumers will stay loyal to your organization irrespective of the competition.
We hope you have enjoyed this article topic of Brand Design: How To Stand Out In An Oversaturated Market. We Love hearing from our readers so be sure to leave us a comment below. If your looking for a logo or identity design reach out and contact us we are more than happy to help.
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Author Bio
Louis Robidoux is a blogger who enjoys writing articles that are of great interest to society. After having lots of posts published on different platforms, Louis decided to create his own site deeptop10.com where he’s covering topics about food, interesting hacks and lifestyle.
Also published on Medium.
