Branding Archives - The Logo Creative | International Logo Design & Branding Studio

5 Ways How the Right Words can Build a Consistent Brand

We may speak the same language though we both interpret the world differently. The human language is a complex concept that all people grasp during the young years. Due to the need to communicate, every toddler begins imitating different words.

Even though they might not understand the words, the undeveloped minds associate words with meaning, same as adults. Nevertheless, words are the most powerful tools of human communication, and without them, nothing we see and do today would be possible.

Continue reading “5 Ways How the Right Words can Build a Consistent Brand”

Is Your Content Hurting the Brand? 6 Tips to Fix the Damage

Are you driven by the “content is king” notion? That cliché is getting so boring that we all start to yawn when we hear it. However, brand owners and content marketers stick to it because they know it’s true. The quality, relevance, and frequency of your published content determine the success of your online marketing campaign.

But many brand owners take that “content is king” too literally. They feel like they should produce more content more frequently.

So they make serious mistakes along the way. They practically undermine the success of their brand. They negatively affect its reputation through the bad content they publish.

Are you doing the same thing?

Continue reading “Is Your Content Hurting the Brand? 6 Tips to Fix the Damage”

How to Create the Perfect Brand Launch for Your Graphic Design Business

07/01/2019
by The Logo Creative

For any business that’s just starting out, a brand launch offers the opportunity to make a splash and announce yourself to the world. For graphic design businesses, in particular, your brand launch is the ideal time to showcase the creativity and talent of your team to potential clients. However, not all brand launches are created equally. In order to maximize the benefits of this exciting event, it’s essential to approach your brand launch strategically.

Continue reading “How to Create the Perfect Brand Launch for Your Graphic Design Business”

7 Things Famous Brands Have In Common

Businesses face a high level of competition in just about every industry out there. With such pressure, it is important, now more than ever, to try and stand out from the competition. Your identity and value proposition should be unique and your branding should be strategic.

Continue reading “7 Things Famous Brands Have In Common”

Alcohol Research UK + Alcohol Concern = Alcohol Change UK

Offthetopofmyhead has created the name, logo and identity for Alcohol Change UK, the new national charity formed from the merger of Alcohol Research UK and Alcohol Concern.

Continue reading “Alcohol Research UK + Alcohol Concern = Alcohol Change UK”

Ways brand storytelling helps business convert prospects into customers

The art of storytelling is one that we are all too familiar with. It plays a vital role in our daily communication with one another. The ability to reach out and touch the hearts of its audience by portraying facts in a heartwarming and relatable way is a skill that takes time to finesse. When it comes to business, brand storytelling is an indispensable marketing tool for companies to emotionally engage their audience in a way that is both memorable and profitable. This careful play at words does wonders when it comes to giving meaning to something. Everyone loves an origin story. Crafting a product is the easy part when it comes down to running a business. The real challenge is being able to give meaning to the products to provoke your consumers to invest in them.

Continue reading “Ways brand storytelling helps business convert prospects into customers”

How to Make Your Brand Development Strategy Work

While having a great product is certainly a must if you are trying to make your company successful, it is only one piece of the puzzle. The same can be said for your company logo, website, social media profiles, and last but not least, your name. That’s just the material part of what makes up your brand because there is an intangible part to every business, which includes the public’s perception of your company, values it is trying to promote, as well as emotions it is usually associated with.

Continue reading “How to Make Your Brand Development Strategy Work”

10 Essential Rules for Online Branding to Increase Ranking

01/11/2018
by The Logo Creative

Let me start with a brief definition of what branding is. According to the American Marketing Association, a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Think about water – we all consume it, but we all have our preferences. Have you ever asked yourself why you prefer Nestle instead of Dasani? Branding is finding an answer to the question, “why is my product better than yours?”

Continue reading “10 Essential Rules for Online Branding to Increase Ranking”

Designing a Social Media Strategy For Your Brand

Everything you aim to achieve and plan to do on social media is what we call –Social Media Marketing Strategy. Apart from just guiding your actions, it allows you to keep track of whether you are succeeding or failing. Each update, promotion, engagement, and activity that happens on your social should serve a purpose.

Continue reading “Designing a Social Media Strategy For Your Brand”

5 Simple Tips For Building A Strong Brand Identity

Just like any growing business or a start-up, you have to compete with innumerable big and small brands with devoted client base and large marketing budgets. This is the reason why you have to search for ways to stand out from them. A solid brand building plan is the sure shot solution for this. But branding is much more than a well-placed advertisement or a cool logo. It’s much more than that.

Continue reading “5 Simple Tips For Building A Strong Brand Identity”

1 2 3 4 … 9 10 11

Posts navigation