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6 Effective Ways of Executing Your Brand to Your Target Audience

6 Effective Ways of Executing Your Brand to Your Target Audience

Making your brand reach your intended target audience isn’t something that happens overnight or with a flick of a wand. The idea is to create the right business value for the right customers, and delivering through the right channels. In this article, we discuss 6 Effective Ways of Executing Your Brand to Your Target Audience.

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Purchasing Psychology: How Big Brands Make Us Buy Their Products

Purchasing Psychology: How Big Brands Make Us Buy Their Products

When it comes to buying products, companies have gone beyond conventional marketing practices to understand how the minds of consumers work, to achieve very high sales. This trend leads to what is known as behavioral economics. In this article, we discuss Purchasing Psychology: How Big Brands Make Us Buy Their Products

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The 4 P’s of Brand Marketing

The 4 P’s of Brand Marketing

For an organization to market its products & services, four things are required to be considered, which comes under the umbrella of the marketing mix, a famous marketing term. The marketing mix is considered to be the tactical part of any marketing plan. This marketing mixes is also called 4P’s, which include Product, Price, Place, and Promotion. Join us in this article, as we discuss The 4 P’s of Brand Marketing.

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7 Funniest Branding Fails

7 Funniest Branding Fails

It takes a lot to set a business apart from the crowd nowadays. From an eye-catching logo to an earworm-inducing jingle in an advert, businesses have to try all the marketing tricks in the book (as well as often penning new ones) to grab their audience’s attention, but these are just the icing on the cake that is a business’s image, it’s philosophy; it’s branding. Lets take a look at 7 Funniest Branding Fails.

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Branding 101: 10 Terrible Mistakes That Can Kill Your Branding Campaign

Branding 101: 10 Terrible Mistakes That Can Kill Your Branding Campaign

A lot of business owners, no matter how noble their purpose it, are unaware of what branding can accomplish for them. Some of them think that having a website and social media presence is enough. What they do not know is that branding is more than just having a distinct logo. In this article, we discuss Branding 101: 10 Terrible Mistakes That Can Kill Your Branding Campaign.

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The Difference Between Marketing and Branding

The Difference Between Marketing and Branding

Branding and marketing are two vital business functions that work together to increase revenue. These events are used to inform people about a product or company. They are so closely related that people often do not realize the difference between marketing and branding. In this article, we take a look at The Difference Between Marketing and Branding

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Practical Perspective on Brand Perception

Practical Perspective on Brand Perception

Yes, there are quite a bit of article out there on brand, branding, and perception, and for the most part, they are great. However, this article is not to challenge any of those, I am merely aiming to align a philosophy with a practical perspective on brand perception. Perhaps also to simplify that perception. In this article, we take a look at a Practical Perspective on Brand Perception.

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