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Brand, Branding and Brand identity – What’s the difference

Brand, Branding and Brand identity – What’s the difference?

Branding is a confusing topic. People use the terms: brand, branding and brand identity as interchangeable synonyms every single day — but they don’t mean the same. In this article, I will explain how to understand the differences between a brand, branding and brand identity… So that you have clarity next time you think and talk branding.

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How to Create a Compelling Brand Identity

How to Create a Compelling Brand Identity

Your business’s success isn’t just about the things you sell — it’s also about what you stand for and consider important. Some brands may value slick, professional product design. Others may want to focus on high quality customer service and their products’ hand-crafted or artisanal qualities. In this article we look at How to Create A Compelling Brand Identity.

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Increase Sales by Making an Emotional Brand Connection

Increase Sales by Making an Emotional Brand Connection

Emotional marketing plays a massive role in your business’s marketing campaigns, perhaps more than you realise. Every advert or commercial you see has been specifically designed to invoke an emotional response. What someone is wearing, their facial expressions, how they talk, the phrases they use – all of this makes consumers feel a certain way. In this article we discuss how you can Increase Sales by Making an Emotional Brand Connection.

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