Branding is a confusing topic. People use the terms: brand, branding and brand identity as interchangeable synonyms every single day — but they don’t mean the same. In this article, I will explain how to understand the differences between a brand, branding and brand identity… So that you have clarity next time you think and talk branding.
The world of social media is growing rapidly, especially now that many of us are sitting at home with more time to spend online. You may have started to think about ways to start a business or become an influencer. In this article we share tips about How to Get More Engagement on Instagram.
In this article we discuss How Unique Is Your Brand – Acknowledge Your Brand From Different Perspectives.
Some business owners take time to establish their core values, while others know them from the start. The challenging step is expressing your values to the right audience. In this article we discuss How to Create an Impactful Online Presence for Your Brand.
Logos and branding aren’t just something you could say as the ‘image’ of your product, service, or company. Their importance is far-reaching, especially when it comes to how greatly it influences local search engine results. Thus, it’s imperative to understand their nature and how they function to help achieve this reach. In this article we will give you 6 Reasons Logo And Branding Is Essential In Local SEO.
In a world that is rife with competition, more so than ever, it has become crucial for companies to distinguish themselves by employing effective and unique business strategies. In this article we discuss Understanding the Benefits of Video Marketing.
In this article we discuss Creative Graphic Design Tips for Your Brand.
Various studies reveal that the majority of the new businesses launched every year are food service businesses. This includes everything from food trucks to cafes and restaurants. However, only 50 percent of these businesses stay operational after two years. In this article we look at Top 6 Branding Trends for Restaurants.
Your business’s success isn’t just about the things you sell — it’s also about what you stand for and consider important. Some brands may value slick, professional product design. Others may want to focus on high quality customer service and their products’ hand-crafted or artisanal qualities. In this article we look at How to Create A Compelling Brand Identity.
Emotional marketing plays a massive role in your business’s marketing campaigns, perhaps more than you realise. Every advert or commercial you see has been specifically designed to invoke an emotional response. What someone is wearing, their facial expressions, how they talk, the phrases they use – all of this makes consumers feel a certain way. In this article we discuss how you can Increase Sales by Making an Emotional Brand Connection.