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Brand Design & Development - A Theoretical Practical Process.

Brand Design & Development – A Theoretical Practical Process

  • 12/03/202005/03/2020
  • by The Logo Creative
  • Brand Design and Development - In theory-Title-min
    Every process of development that leads to a brand should be considered. Knowing the brand socially, for example, helps with understanding its personality, likes and dislikes. Every detail, no matter how small, can help with development. No one builds a brand, we define them. Join us in this article as we discuss Brand Design & Development – A Theoretical Practical Process

    Brand Design and Development - In theory-Yo Santosa quote-min

    – Yo Santosa, ferroconcrete.com.

    By researching and understanding the brand’s foundation, the end results will make sense. A brand’s identity is not created by the designer, but by its customers. A designer’s job is to simply create the visual aids as far as an identity system goes. A logo is not an identity, it’s a symbol that represents a company’s and the brand’s mindset, it requires support. Brand development involves a lot more outside of an identity system and visual presence, it involves business and product development in order to define a personality and belief system, ultimately creating a defined experience with the target audience.

    Brand Design and Development - In theory-Design-purpose-min

    Beer logos

    In order to stand out, we must find the commonality and variables between brands within the same industry. By applying these results to the development process the tone of the brand will be defined for any other branding element and marketing strategy required, such as packaging and advertising.

    ‘Modern’ does not always mean minimal. A contemporary approach is simply staying current. However, the creative must stand the test of time thus being progressive. To achieve a contemporary feel for today’s market, trendy is not always the best direction, instead iconic elements are identified while utilizing minimalist methods.

    Brand Design and Development - In theory-Jacob cass quote-min

    – Jacob Cass from justcreative.com

    Brand Design and Development - In theory-Brand development title-min

    There’s a wide range between the low-end and high-end costs involved to build a professional brand, especially for it to compete on a local or regional level. The high-end costs allow a powerful brand to flex its muscle nationally or internationally.

    When doing a check on the costs to your business, avoid the temptation to cross out certain items because you think you can handle them on your own to avoid outside costs. Businesses that start with do-it-yourself logos and presentation materials achieve false results. They may cover the front end, but they also lose the benefit of a strong, competitive, professional first impression.

    Websites and companies that offer instant brand identities are only claiming to save the business money. At some point as the business grows, in order to compete the right investment will have to be made.

    Brand Design and Development - In theory-5vs5000-min

    If the goal is to build a brand that can grow, leverage, and possibly sell in the future, invest the money required to get up and running to a good start. When the time comes for you to gradually write off the initial cost of expenses, the cost will be minimal in comparison to the value received.

    In other words, a house needs to be built on a strong foundation, or there won’t be a house for very long.

    If you don’t have the budget to develop a powerful brand identity, put your efforts into designing and delivering a consistent brand experience:

    • Spend extra time and effort to define your brand, think about what it stands for so that everyone in your organization knows exactly the promise you’re making and keeping. Defining your brand involves creating your mission and vision statements, defining your brand promise, developing your brand definition and core brand message, and deciding on the brand character or personality that you’ll put forth with every brand communication.
    • Develop a brand experience that never fails or fluctuates. If you can’t have the most dazzling brand identity and presentation, aim instead to have the most amazing and amazingly consistent brand encounters.

    – HOW MUCH DOES BRANDING COST? By Bill Chiaravalle, Barbara Findlay Schenck – Purchase Here!

    When people choose your company, they really buy into your brand. How you define and deliver your brand determines the ultimate value and success of your business. View branding not as an expense but as an investment that delivers value over the long haul. Brand is not tangible, its value is equivalent to the successes of the business.

    Brand Design and Development - In theory-Before branding-Title-min

    When branding a company, the most pressing issues are not always the most important ones. There may be an upcoming trade show, a meeting with potential investors, or a potential trademark conflict. These urgent mandates can often obscure the overarching need to properly position your company in your industry. In a rush to brand your company, you may end up with a company name that you can use at a trade show, present to investors, and pass through trademark, but it may not reflect your core value proposition, the very thing that makes your company unique and compelling.

    • Align Your Brand With Your Core Strength
    • Why Do Your Customers Choose You?
    • Think Long Term

    – tungstenbranding.com

    When it comes to re-branding, while keeping a brand’s original sensibilities; you’re also presenting customers with a new logo and packaging among other things that appeals to them, but most importantly, represents a changed mindset not simply changing symbols and visuals. Doing this means it still has to be relatable to customers and represent the company in a defined way.

    Brand Design and Development - In theory-The creative purpose-quote-min

    You are the parent and your brand is your child. It’s important to define the personality of your brand, so others can treat it and see it the way you intend it to be. It’s always good to build a brand that can not only compete locally but internationally. You never know what the future may hold, but why settle for just the neighbourhood?

    Perceive brand as a person, branding is a belief system, it has a personality that communicates this. If you wish the best for your child, then the natural thing to do is to guide it while allowing that child to be their truest self.

    Quality business and product devolvement is the first step, you must know what you’re trying to brand. Then focus on defining and leveraging your differences, benefits and objectives – Define the brand, define the marketing, sell the solution. With this approach, you are confident the business and products are great, so no need to try to sell those, they will prove themselves to the consumer.

    Brand Design and Development - In theory-an investment-quote-min

    Looking to learn Brand Strategy? Checkout Brand Master Secrets – Through 120 videos, and 20 hours of learning you will be able to Build strategic brands, grow your exxpert profile and command premium fees. Its one of the most comprehensive and best value courses on the market in our professional opinion. including all the tools, worksheets, systems and processes to help you become a specialist in the field and earn the fees the the big agencies charge.

    Learn Brand Strategy - Brand Master Secrets

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    Phillip J ClaytonAuthor Bio
    Phillip J. Clayton is a brand design consultant, and visual artist. Founder of PJClayton Creative, a brand consulting and design agency. The company’s partners and I are as we say it, “Organically brand passionate”. We believe in brands, we believe in people, we believe that the two are holistically integrated and are built on belief systems, integrated living.

    Posted in Branding
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    ‘Creativity for Sale’ + ‘Mindful Creative’ ‘Creativity for Sale’ + ‘Mindful Creative’ by Radim Malinic is now available worldwide in bookstores and online. 

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    Check out the latest Designer Interview with Micha Check out the latest Designer Interview with Michael Cherkashin and award-winning graphic designer and creative director @hugagency

It was a great pleasure to feature Michael who shares some valuable insights into logo design  and live as a graphic designer and creative director.

The interview is also featured on today's newsletter, including the book by @made.by.james
what I have been up to, and more insights. 

Join me, let's chat! 👋

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
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Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

- Andrew Marriott - The Logo Creative™

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #showyourwork #austinkleon
    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

_________________________________

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat!

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

- Andrew Marriott - The Logo Creative 

👉 Join my personal newsletter: tiny.cc/thelogocreative 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: tiny.cc/thelogocreative 

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat! 

_________________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books
    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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