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Brand Design & Development - A Theoretical Practical Process.

Brand Design & Development – A Theoretical Practical Process

  • 12/03/202005/03/2020
  • by The Logo Creative
  • Brand Design and Development - In theory-Title-min
    Every process of development that leads to a brand should be considered. Knowing the brand socially, for example, helps with understanding its personality, likes and dislikes. Every detail, no matter how small, can help with development. No one builds a brand, we define them. Join us in this article as we discuss Brand Design & Development – A Theoretical Practical Process

    Brand Design and Development - In theory-Yo Santosa quote-min

    – Yo Santosa, ferroconcrete.com.

    By researching and understanding the brand’s foundation, the end results will make sense. A brand’s identity is not created by the designer, but by its customers. A designer’s job is to simply create the visual aids as far as an identity system goes. A logo is not an identity, it’s a symbol that represents a company’s and the brand’s mindset, it requires support. Brand development involves a lot more outside of an identity system and visual presence, it involves business and product development in order to define a personality and belief system, ultimately creating a defined experience with the target audience.

    Brand Design and Development - In theory-Design-purpose-min

    Beer logos

    In order to stand out, we must find the commonality and variables between brands within the same industry. By applying these results to the development process the tone of the brand will be defined for any other branding element and marketing strategy required, such as packaging and advertising.

    ‘Modern’ does not always mean minimal. A contemporary approach is simply staying current. However, the creative must stand the test of time thus being progressive. To achieve a contemporary feel for today’s market, trendy is not always the best direction, instead iconic elements are identified while utilizing minimalist methods.

    Brand Design and Development - In theory-Jacob cass quote-min

    – Jacob Cass from justcreative.com

    Brand Design and Development - In theory-Brand development title-min

    There’s a wide range between the low-end and high-end costs involved to build a professional brand, especially for it to compete on a local or regional level. The high-end costs allow a powerful brand to flex its muscle nationally or internationally.

    When doing a check on the costs to your business, avoid the temptation to cross out certain items because you think you can handle them on your own to avoid outside costs. Businesses that start with do-it-yourself logos and presentation materials achieve false results. They may cover the front end, but they also lose the benefit of a strong, competitive, professional first impression.

    Websites and companies that offer instant brand identities are only claiming to save the business money. At some point as the business grows, in order to compete the right investment will have to be made.

    Brand Design and Development - In theory-5vs5000-min

    If the goal is to build a brand that can grow, leverage, and possibly sell in the future, invest the money required to get up and running to a good start. When the time comes for you to gradually write off the initial cost of expenses, the cost will be minimal in comparison to the value received.

    In other words, a house needs to be built on a strong foundation, or there won’t be a house for very long.

    If you don’t have the budget to develop a powerful brand identity, put your efforts into designing and delivering a consistent brand experience:

    • Spend extra time and effort to define your brand, think about what it stands for so that everyone in your organization knows exactly the promise you’re making and keeping. Defining your brand involves creating your mission and vision statements, defining your brand promise, developing your brand definition and core brand message, and deciding on the brand character or personality that you’ll put forth with every brand communication.
    • Develop a brand experience that never fails or fluctuates. If you can’t have the most dazzling brand identity and presentation, aim instead to have the most amazing and amazingly consistent brand encounters.

    – HOW MUCH DOES BRANDING COST? By Bill Chiaravalle, Barbara Findlay Schenck – Purchase Here!

    When people choose your company, they really buy into your brand. How you define and deliver your brand determines the ultimate value and success of your business. View branding not as an expense but as an investment that delivers value over the long haul. Brand is not tangible, its value is equivalent to the successes of the business.

    Brand Design and Development - In theory-Before branding-Title-min

    When branding a company, the most pressing issues are not always the most important ones. There may be an upcoming trade show, a meeting with potential investors, or a potential trademark conflict. These urgent mandates can often obscure the overarching need to properly position your company in your industry. In a rush to brand your company, you may end up with a company name that you can use at a trade show, present to investors, and pass through trademark, but it may not reflect your core value proposition, the very thing that makes your company unique and compelling.

    • Align Your Brand With Your Core Strength
    • Why Do Your Customers Choose You?
    • Think Long Term

    – tungstenbranding.com

    When it comes to re-branding, while keeping a brand’s original sensibilities; you’re also presenting customers with a new logo and packaging among other things that appeals to them, but most importantly, represents a changed mindset not simply changing symbols and visuals. Doing this means it still has to be relatable to customers and represent the company in a defined way.

    Brand Design and Development - In theory-The creative purpose-quote-min

    You are the parent and your brand is your child. It’s important to define the personality of your brand, so others can treat it and see it the way you intend it to be. It’s always good to build a brand that can not only compete locally but internationally. You never know what the future may hold, but why settle for just the neighbourhood?

    Perceive brand as a person, branding is a belief system, it has a personality that communicates this. If you wish the best for your child, then the natural thing to do is to guide it while allowing that child to be their truest self.

    Quality business and product devolvement is the first step, you must know what you’re trying to brand. Then focus on defining and leveraging your differences, benefits and objectives – Define the brand, define the marketing, sell the solution. With this approach, you are confident the business and products are great, so no need to try to sell those, they will prove themselves to the consumer.

    Brand Design and Development - In theory-an investment-quote-min

    Looking to learn Brand Strategy? Checkout Brand Master Secrets – Through 120 videos, and 20 hours of learning you will be able to Build strategic brands, grow your exxpert profile and command premium fees. Its one of the most comprehensive and best value courses on the market in our professional opinion. including all the tools, worksheets, systems and processes to help you become a specialist in the field and earn the fees the the big agencies charge.

    Learn Brand Strategy - Brand Master Secrets

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    Phillip J ClaytonAuthor Bio
    Phillip J. Clayton is a brand design consultant, and visual artist. Founder of PJClayton Creative, a brand consulting and design agency. The company’s partners and I are as we say it, “Organically brand passionate”. We believe in brands, we believe in people, we believe that the two are holistically integrated and are built on belief systems, integrated living.

    Posted in Branding
    BrandBrandingDesigndevelopmentLogoLogosPracticalprocessTheoretical
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    The Logo Creative

    Passionate International Logo & Brand Identity Design Studio with 15+ Years of commercial experience working with clients all over the world: We Create Purposeful, Adaptable and Memorable Identities.

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I have been following Alex for a while and like his diverse range of design styles.

It was nice to feature Alex and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
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I have had it for awhile now and read it twice as the wealth of knowledge and tips Drew presents in the books is great.

You can checkout our first look video both on IGTV and YouTube.

Head over to the book review section on our website for the full book review.

Link in bio @thelogocreative 

If you haven't already we recommend getting a copy you won't regret it, awesome book!

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#knowyouronions #drewdesoto #KYO #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram #corporateidentity #identitydesign
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It was a pleasure to feature James and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
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#logoexcellent #logoshift 
#logoinspirations 
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#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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A full book review is coming soon!
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#book #bookreview #pausebreathegrow #pausebreatheandgrow #bookreviews #branding #bookofbranding #bookofideas #radimmalinic #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram
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Originally from Italy Emmanuel studied design later moving to London to further his studies and  now resides in Los Angeles California we're he moved to for an internship.

It was a pleasure to feature Emmanuel and thank him again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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This book has been such a pleasure to review and one that has took some time to put together, but I enjoyed every second of it. 

A huge thanks to Rian Hughes and @koreropress for our copy and allowing us to review the book. 

I highly recommend this to everyone! Who loves logos, comic books, superheros, illustrators and fans of typography. 

A nice colourful logo book packed with comic book logos and illustrations, beautiful typography and everything else you could wish for. 

Well worth having, One to Cherish!!!. Check out the book review link in bio @thelogocreative under our book review section. 

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#logo #identity #monogram #iconography #typography #lettermark #wordmark #graphic #design #book #bookreview #logobook #logodesign #graphicdesign #logos #comics #comicbook #ryanhughes #koreropress #marvelsuperheroes #dccomics #valiantcomics #logobook #logobookreview #logobooks #logodesignbooks #illustrations 
#typetopia #designspiration
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Logos including Batman and Robin, Batgirl, the X-Men, Captain America, Wolverine, The Spirit, The Invisibles, Shade the Changing Man, The Atom and more.

It was such an honor to feature Rian and appreciate him sharing some great insights and background into his career.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#rianhughes #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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Here are some pics of inside the book.

I can’t recommend this book enough! Full of insightful information and lessons taught by Francis himself that are easy to follow and get to grips with.

I have spent a few weeks learning from the book and it’s already elevated my lettering work which I shared on my newsletter. 

Join Newsletter: https://thelogocreative.substack.com/subscribe 

Amazing book! - Well Done Francis! @fran6

If you would like a copy of your own it’s available on Amazon:

Amazon UK: https://amzn.to/3pdjnGF 

Amazon US: https://amzn.to/3nfrdO3 
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#FrancisChouquet #lettering #handlettering #type #typography #sketch #sketchbook #letters #graphicdesign #illustration #drawing #pencil #handtype #calligraphy #letteringco #typespot #typegang #goodtype #thedailytype #typespire #typematters #welovetype #calligritype #handmadefont #typedaily #thedesigntip #typographyinspired
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#designerinterview 
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#designerinterview 
#thelogocreative #thelogocommunity
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#graphicgang #thedesignfix #logodesignersclub 
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Big thanks to David for sending us the book. 

It really is amazing, the spine of the book is very unique!

Checkout the flick through video on YouTube and IGTV.

We also interviewed David in our designer Interviews and the link is in the description under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
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It was an honour to collaborate and feature.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
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I'm currently on my second read through and it's a great book.

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If you would like a copy of your own it’s available on amazon:

Amazon UK: https://amzn.to/2SKdMbT
Amazon US: https://amzn.to/3djf7ji
Kindle: 
https://amzn.to/3iXNGNr

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#branding #brandstrategy #brandfix #books #business #book #books
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The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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It's book I have owned since it's release and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

________________________________________________

#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook #davidairey #workformoneydesignforlove
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It was a great interview Andy and nice of him to share his creative knowledge and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    If your a logo designer or a lover of logos then l If your a logo designer or a lover of logos then logo design love by David Airey is a must own book. 

It's book I have owned since it's release a decade ago and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

________________________________________________

#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we featured Eli Altman @ahundredmonkeys 

Eli is the author of Run Studio Run a book to help you operate and grow your small creative studio.

One of the best books I have read, I literally could not put it down. Full review is available on the book review section of our website.

It was a great interview with Eli packed with creative insights and some solid words of wisdom.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Trust Funnel by Brian G. Johnson is a great book t Trust Funnel by Brian G. Johnson is a great book that you need to check out. Similar to Crush It! by Gary Vaynerchuk it’s one of those books that has assisted in helping me in putting myself out there online with social media and building an online presence.

I have followed Brian online for quite a while years before he wrote the book Trust Funnel which was released February 3rd, 2015 and when he announced that he was writing the book I knew it was one I had to pre-order. 
Read our book review of Trust Funnel by Brian G. Johnson. 
You can view the book review under our book review section, link in bio.

Have you read this book? What do you think?
________________________________

#book #review #briangjohnson #bookreview #trustfunnel #inspiration #inspirational #business #brand #branding #personalbrand #socialmedia #business #content #contentmarketing #contentstrategy #marketing #digitalmarketing
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