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The Role of Communication and Visual Identity in Modern Organisations

The Role of Communication and Visual Identity in Modern Organisations

What qualities make an organization one-of-a-kind? Are those employees, products, design, slogan, or mission? The correct answer is — all of them! Corporate or visual identity is the umbrella term for all of these qualities. In this article The Role of Communication and Visual Identity in Modern Organisations.

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Effective Branding Techniques to Attract More Customers

Effective Branding Techniques to Attract More Customers

There is no single definition of branding as of this date. The essence of branding is in the fact that many people have a different definition of it. Some think that branding is about communication and bringing your brand available in the market. In this article we discuss Effective Branding Techniques to Attract More Customers.

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Brand, Branding and Brand identity – What’s the difference

Brand, Branding and Brand identity – What’s the difference?

Branding is a confusing topic. People use the terms: brand, branding and brand identity as interchangeable synonyms every single day — but they don’t mean the same. In this article, I will explain how to understand the differences between a brand, branding and brand identity… So that you have clarity next time you think and talk branding.

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