There is something undeniably powerful about well-captured photographs. They are able to win the attention and hearts of people in a way that illustrations can’t. This is why pictures can be an important aspect of your brand design. Of course, this does depend on the way you utilize them.
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Standing out online is becoming more challenging every year. In this article we discuss How to Use Digital Marketing to Grow Your Brand: 4 Actionable Tips You Should Try
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Your brand logo is not just a symbol. It is the face of your company. It is your brand identity that distinguishes you from other brands and people identify your brand from it. That is why it is important to put your best foot forward with your brand logo. In this article we take a look at 7 Clear Signs that it is time for your Brand to Redesign your Logo.
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Corporate brand building includes everything a company does to create awareness, build customer loyalty and value for itself.
Specifically aimed at aligning with the company’s vision and values, a strong corporate branding strategy is what makes your company surpass the competition by presenting your business and product as unique in the eyes of the customers.
Continue reading “Four Things to Keep in Mind While Designing for Value Brands”
A brand style guide is only useful if your team refers to the guide when creating various campaigns and pieces of material which represent your brand. A style guide lays out best practices and creates consistency no matter who works on various projects and even if you hire outside freelancers to fill the gaps.
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Gone are the days when brands could be built on hyper-professionalism, powerful logos and men in expensive suits alone. To get ahead in today’s market, companies need to fight a tidal wave of mistrust and public scrutiny.
Continue reading “How To Humanise Your Brand And Why You Need To”
A brand isn’t something you create or control, but you can try and shape it with style, imagery and succinct messages (tag-lines). A brand is the perception of your company before they’ve spoken to you. And it’s important for a freelancer, because growing your business relies on people recommending you to others that have no idea who you are.
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Brand building is significant for business development. It is all about communicating about your brand and generating awareness about your products using different tactics and strategies. However, building a brand is not easy. It is important for marketing and advertising professionals to understand how to develop a business strategy and how to approach people. Brand building is a process, and you cannot achieve your goals entirely in a week or so. It requires a lot of time, resources, and strategies. In this article, we will discuss some of the most effective brand building strategies that can strengthen your brand and can help you take your brand to the next level.
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Branding has never been more important. In 2019, strong branding is key: whether you are a major company, a small business, a startup or a social media influencer looking to build a personal brand. In all these cases, having a strong brand is critical to successfully growing your business and meeting your goals.
In this article, we look at the what, why and how of creating a branding strategy which will help you to grow your business in 2019.
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Marketing has become more collaborative today with marketers shifting to marketing together with consumers. The rise of social media has made this possible.
As a marketer you want consumers to be excited about your products or services and talk to others about them. For this to happen, you need to have an authentic brand voice and a relationship with your audience built on trust. Here are five tips to help you improve your brand communication.
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