A recent headline in London’s Metro newspaper proclaimed that gaming is now bigger than movies and music combined. That is quite an assertion, and it will doubtless contribute to even more new entrants joining the fray in what is already a hugely crowded and competitive business sector.
Continue reading “Branding Essentials in the Online Gaming Sector”
Global Branding is not just translating your website to different languages and creating a few ads for the international market. If you want to succeed to such an extent that your company is not just another name in the business but a brand which is associated with high-quality service and positive experience you need to do more.
Branding is crucial for both well-established companies and young startups. Your company’s brand is more than distinctive colours and logo, it reflects the values of your business and represents an image your consumers can relate to. When consumers associate certain values and principles with your brand, it gains influence and attracts new customers, while also increasing loyalty and engagement among the existing ones.
Continue reading “Rebrand vs Brand Refresh vs Redesign: 4 Signs That You Need to Update Your Logo”
Any retail expert can tell you how important an excellent product packaging design is for your business. A good product is indeed important for business, but if you do not have any unique and innovative retail packaging design, people will fail to notice your products. In this article we discuss 5 Amazing Retail Packaging Tips That You Cannot Ignore.
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Typography is a critical part of the design, but unfortunately, it is not always well planned out. You can create excellent exemplification, pictures, and other graphic content but if the typography of your design is not good on your products, it could easily turn off potential buyers of your products and services
We’ve all been there.
After weeks of developing and promoting your website’s content, you’re still staring at a bunch of disappointing sales reports.
don’t blame yourself.
In the world of online businesses, a solid product isn’t enough to win customers anymore. You also need to cultivate your brand’s authority in order to cut through the competition and build buyer confidence.
Continue reading “Finding the Perfect Influencer for Your Brand”
There is an extensive doubt about the relevance of branding, especially among new businesses and small companies looking to step in an innately adverse environment.
For the most part, small companies stay blinded by the wrong belief that brands only signify ‘bigger’ fish in the pond who have open access to extensive budgets and recognition across the nation.
In the end, they cave into their fate and perform little except for bringing up with the stylish business cards or attractive logo design. It is ironic, assuming that it is small companies that need to influence branding more than their well-developed counterparts.
Your company’s logo is an integral part of your business since it’s an artistic representation of your brand. It’s an essential aspect of your marketing and promotional strategies to separate your products and services to that of your competitors. A well-designed logo helps in boosting awareness for your brand and makes your enterprise easily recognizable to consumers.
Whether you created your logo yourself or hired someone to craft a symbol for your business, you should know how to protect your intellectual property legally:
Continue reading “Everything You Need To Know About Legal Protection for Logos”
We may speak the same language though we both interpret the world differently. The human language is a complex concept that all people grasp during the young years. Due to the need to communicate, every toddler begins imitating different words.
Even though they might not understand the words, the undeveloped minds associate words with meaning, same as adults. Nevertheless, words are the most powerful tools of human communication, and without them, nothing we see and do today would be possible.
Continue reading “5 Ways How the Right Words can Build a Consistent Brand”
For any business that’s just starting out, a brand launch offers the opportunity to make a splash and announce yourself to the world. For graphic design businesses, in particular, your brand launch is the ideal time to showcase the creativity and talent of your team to potential clients. However, not all brand launches are created equally. In order to maximize the benefits of this exciting event, it’s essential to approach your brand launch strategically.
Continue reading “How to Create the Perfect Brand Launch for Your Graphic Design Business”
