Designers are not just creators—they are business owners, collaborators, and brand custodians. Whether you’re founding a studio or entering into a joint venture, formalising your business structure through legal agreements is essential.
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Brand Identity Mood Boards: From Inspiration to Implementation
Here’s something that I’ve stated before, but 94% of first impressions are design-related, yet many brands still treat visual development as an afterthought. I’ve spent countless hours watching brilliant brand concepts falter because they lacked a strong visual foundation. That’s where brand identity mood boards come in – they’re not just Pinterest-style collections of cool looking images, but rather strategic visual roadmaps that transform abstract brand values into tangible design languages.
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Rebranding vs. Restyling: Which Does Your Business Actually Need?
In the fast-paced business world, the visual and strategic elements of your brand play a huge role in shaping how customers perceive your company. Over time, businesses may need to make changes to their brand to stay relevant or to adjust to new market conditions. The question often arises: Should we invest in rebranding or is a simple restyling enough? Understanding the difference between these two approaches and knowing when to use each is crucial for your brand’s long-term success.
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The Power of Timeless Logo Design: Building Brands That Last
A logo is more than just a pretty symbol—it’s the face of your business, the first impression you make, and the visual anchor for your entire brand identity. In this article we take a look at The Power of Timeless Logo Design: Building Brands That Last.
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Why Physical Branding Still Matters in a Digital World
In this article we take a look at Why Physical Branding Still Matters in a Digital World.
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Behind the Logo: What It Takes to Grow a Design Business
Design businesses often start with a sketchpad, a laptop, and a passion for aesthetics. But scaling that passion into a thriving, sustainable company takes more than great logos or bold branding ideas. It requires business acumen, systems that support growth, and a deep understanding of what clients value most.
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How to Redesign a Logo Without Losing Brand Identity
Redesigning a logo is a crucial step for any business looking to stay relevant in today’s competitive market. However, it’s essential to do this without losing brand identity, as a logo is often the first impression customers have of your brand.
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How Logos Influence Consumer Behavior: The Psychology of Brand Recognition
In this article we discuss How Logos Influence Consumer Behavior: The Psychology of Brand Recognition.
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Brand Awareness Examples: 7 Companies That Dominated Their Market
Ever wondered how some brands become household names while others fade into obscurity? The journey from unknown entity to market leader isn’t just about luck – it’s about masterful brand awareness strategies that capture attention and stick in consumers’ minds.
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Say Goodbye to Logo Design Revisions: Proven Strategies for Client-Approved Logos
Creating a logo that nails a client’s idea and gets their thumbs up can be tough for logo designers. Let’s Say Goodbye to Logo Design Revisions: Proven Strategies for Client-Approved Logos.
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