Branding is a confusing topic. People use the terms: brand, branding and brand identity as interchangeable synonyms every single day — but they don’t mean the same. In this article, I will explain how to understand the differences between a brand, branding and brand identity… So that you have clarity next time you think and talk branding.
In this article we discuss How Unique Is Your Brand – Acknowledge Your Brand From Different Perspectives.
Some business owners take time to establish their core values, while others know them from the start. The challenging step is expressing your values to the right audience. In this article we discuss How to Create an Impactful Online Presence for Your Brand.
Logos and branding aren’t just something you could say as the ‘image’ of your product, service, or company. Their importance is far-reaching, especially when it comes to how greatly it influences local search engine results. Thus, it’s imperative to understand their nature and how they function to help achieve this reach. In this article we will give you 6 Reasons Logo And Branding Is Essential In Local SEO.
Once the vision of your business has been set, one important task that you’ll have to decide on is which font will be the best fit for your brand. In this article we discuss the topic of Choosing the Best Fonts for Your Brand.
In this article we discuss Creative Graphic Design Tips for Your Brand.
Various studies reveal that the majority of the new businesses launched every year are food service businesses. This includes everything from food trucks to cafes and restaurants. However, only 50 percent of these businesses stay operational after two years. In this article we look at Top 6 Branding Trends for Restaurants.
Your business’s success isn’t just about the things you sell — it’s also about what you stand for and consider important. Some brands may value slick, professional product design. Others may want to focus on high quality customer service and their products’ hand-crafted or artisanal qualities. In this article we look at How to Create A Compelling Brand Identity.
Emotional marketing plays a massive role in your business’s marketing campaigns, perhaps more than you realise. Every advert or commercial you see has been specifically designed to invoke an emotional response. What someone is wearing, their facial expressions, how they talk, the phrases they use – all of this makes consumers feel a certain way. In this article we discuss how you can Increase Sales by Making an Emotional Brand Connection.
Social media, search engine optimization (SEO), and email marketing often steal the conversation whenever branding is brought up. Physical marketing is not talked about as much, but its effectiveness is underrated. In this article we discuss Branded Merchandise: How These Items Help Your Brand.