8 Expert Strategies To Build Brand Recognition in 2024

8 Expert Strategies To Build Brand Recognition in 2024

Brand recognition is of utmost importance to help your business grow and succeed. It helps you stand out in a saturated competitive market, build trust and credibility, and encourage repeat business.

However, the old strategies are no longer useful in the ever-so-changing era of technology and unsteady customer behaviour.

We have gathered the top strategies to help you create a fast and effective impact. C’mon, let’s learn about them all here!

1. Referral Programs

One of the all-time favourite strategies of most businesses is referral programs. All you need to do is offer your existing customers a profitable incentive in exchange for referring one new customer.

You don’t have to incur losses to create these programs. Instead, offering a 5-10% discount, a cute, inexpensive freebie, or a free upgrade on a person’s next purchase is plenty!

Your customers will share the word of your business with others and be your best advocates for these incentives.

2. Public Relations

An efficient way to build brand recognition and reach is to leverage trustworthy PR agencies in Dubai. They’ll help your company get news media coverage and build credibility. It’s way more effective than buying ads or space.

Go for an agency that can craft a compelling press release with the help of professional writers and polish your self-written press releases.

Ensure they are connected with the top news media outlets. This way, your business can catch both local and international attention.

3. Social Media Marketing

With the growing number of social media platforms, you can also build brand recognition on social media. However, don’t try to build accounts on all platforms, as it will only be a huge burden to keep all the accounts active.

So, understand the inclination of your target audience and shortlist the most popular platforms among them. Of course, don’t completely ignore the remaining platforms. Instead, you can put less effort there.

Then, depending on the target audience’s preferences, design an interactive strategy. This must include posting engaging videos consistently. You can also run polls and Q&As. Don’t forget to respond to questions and comments to keep them hooked.

4. Influencer Marketing

Social media marketing will not work out anytime soon if you don’t already have enough followers online. Potential customers are more inclined to try your brand when their favourite influencer vouches for you.

In fact, 75% of people trust social media for purchasing advice. So, it’s best to connect with influencers relevant to your industry. You can also choose influencers whose businesses are complementary to yours.

They can help your social media content, and business gain the limelight of a huge number of potential customers.

With the credibility of influencers, they can help you spread the message about how your business can help their follower base.

5. Search Engine Optimization (SEO)

SEO helps your online content become more easily discoverable. It improves your web page ranking on search engines and boosts your chances of being visible to your target audience.

To make this work, you must focus on both on-site SEO and technical parts of SEO, including website structure, mobile friendliness, and page loading speed.

6. Email Marketing

This is one of the most affordable strategies on this list. For this, send personalized emails according to your consumers’ preferences. This helps you boost brand recognition, nurture leads, and convert them into long-term loyal businesses.

To make it even more effective, study your audience and segment them according to their demographics. Ensure that you don’t send similar emails to existing customers and potential customers.

7. Guest Posting

Guest posting services share valuable content with readers and share it on other blogs. These services help introduce your company to people with high-quality content.

These services especially create unique content that helps create a lasting impression of your business on audiences. This compels them to learn more about your business and give it a shot.

8. Local Partnerships

Analyse all the local businesses around you and find one that is relevant to your industry. Collaborate with them to tap into their networks and communities and increase your brand visibility to new people.

You can hold seminars and festivals together, donate to a cause, or sponsor other activities. This way, both of your brand names will be plastered in big fonts around the events. Thus, you’ll both attract plenty of customers.


Building brand recognition is an ongoing and complex process. So, choose your strategies wisely and entrust it to experts to create the best impact!

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If you’re looking to learn more about brand strategy, we highly recommend eRESONAID with our friend and acclaimed brand strategist and author Fabian Geyrhalter, it’s packed full of knowledge and insights you will need to learn to become a brand strategist or apply what you learn within your own business.

eRESONAID - The Brand Strategy Framework - Online Course by Fabien Geyrhalter