Open post
5 Ways How the Right Words can Build a Consistent Brand

5 Ways How the Right Words can Build a Consistent Brand

We may speak the same language though we both interpret the world differently. The human language is a complex concept that all people grasp during the young years. Due to the need to communicate, every toddler begins imitating different words.

Even though they might not understand the words, the undeveloped minds associate words with meaning, same as adults. Nevertheless, words are the most powerful tools of human communication, and without them, nothing we see and do today would be possible.

Continue reading “5 Ways How the Right Words can Build a Consistent Brand”

Open post

Is Your Content Hurting the Brand? 6 Tips to Fix the Damage

Are you driven by the “content is king” notion? That cliché is getting so boring that we all start to yawn when we hear it. However, brand owners and content marketers stick to it because they know it’s true. The quality, relevance, and frequency of your published content determine the success of your online marketing campaign.

But many brand owners take that “content is king” too literally. They feel like they should produce more content more frequently.

So they make serious mistakes along the way. They practically undermine the success of their brand. They negatively affect its reputation through the bad content they publish.

Are you doing the same thing?

Continue reading “Is Your Content Hurting the Brand? 6 Tips to Fix the Damage”

Open post
Why customer reviews are essential to enhance brand visibility

Why Customer Reviews are Essential to Enhance Brand Visibility

In this digital world, there is no confusion that customer reviews matter or not. By default, you can say that reviews are very preponderant whether you are buying some products or you are offering some products. There are so many applications available in the market that allow us to scan a barcode and get instant feedback about that product.

Customer reviews are the prime way to get more business and to make your brand better. It is not only valuable for business but also good for users or customers. We all know that customers search the products on the basis of reviews. If they find positive reviews then they definitely go with your website.

For getting more customer reviews, you need to encourage your product or services. Here, we are describing some points that will show how you can encourage the customers. Read on to learn Why Customer Reviews are Essential to Enhance Brand Visibility.

Continue reading “Why Customer Reviews are Essential to Enhance Brand Visibility”

Open post
Ways brand storytelling helps business convert prospects into customers

Ways brand storytelling helps business convert prospects into customers

The art of storytelling is one that we are all too familiar with.  It plays a vital role in our daily communication with one another. The ability to reach out and touch the hearts of its audience by portraying facts in a heartwarming and relatable way is a skill that takes time to finesse. When it comes to business, brand storytelling is an indispensable marketing tool for companies to emotionally engage their audience in a way that is both memorable and profitable. This careful play at words does wonders when it comes to giving meaning to something. Everyone loves an origin story. Crafting a product is the easy part when it comes down to running a business. The real challenge is being able to give meaning to the products to provoke your consumers to invest in them.

Continue reading “Ways brand storytelling helps business convert prospects into customers”

Open post
How to Make Your Brand Development Strategy Work

How to Make Your Brand Development Strategy Work

While having a great product is certainly a must if you are trying to make your company successful, it is only one piece of the puzzle. The same can be said for your company logo, website, social media profiles, and last but not least, your name. That’s just the material part of what makes up your brand because there is an intangible part to every business, which includes the public’s perception of your company, values it is trying to promote, as well as emotions it is usually associated with.

Continue reading “How to Make Your Brand Development Strategy Work”

Open post
10 Essential Rules for Online Branding to Increase Ranking

10 Essential Rules for Online Branding to Increase Ranking

Let me start with a brief definition of what branding is. According to the American Marketing Association, a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Think about water – we all consume it, but we all have our preferences. Have you ever asked yourself why you prefer Nestle instead of Dasani? Branding is finding an answer to the question, “why is my product better than yours?”

Continue reading “10 Essential Rules for Online Branding to Increase Ranking”

Open post
5 Simple Tips For Building A Strong Brand Identity

5 Simple Tips For Building A Strong Brand Identity

Just like any growing business or a start-up, you have to compete with innumerable big and small brands with devoted client base and large marketing budgets. This is the reason why you have to search for ways to stand out from them. A solid brand building plan is the sure shot solution for this. But branding is much more than a well-placed advertisement or a cool logo. It’s much more than that.

Continue reading “5 Simple Tips For Building A Strong Brand Identity”

Open post
How does your packaging tell your story?

How does your packaging tell your story?

It’s not just what’s inside that counts / Why your brand’s packaging is just as important as what’s inside

Not simply for protection or shipping purposes, your product’s packaging has a much, much more important purpose: to communicate who you are, what you stand for and what it means to your customer. In essence – your brand’s story. Read on to find out How does your packaging tell your story?

Continue reading “How does your packaging tell your story?”

Posts navigation

1 2 3 4 7 8 9
Scroll to top
Interested In Writing an Article To Be Featured On The Logo Creative™ ? Write For Us!
Coming Soon - Designer Interview With Von Glitschka View Previous Interviews