Chances are that if you’re reading this article then you probably know what brand protection is. Brand protection means protecting your product from getting plagiarised. It takes people ages to build up a business. But all it takes to lose all that fame is a counterfeit product of the same name. Join us in this article as we discuss What is Brand Protection and Why do You Need it?
Technology has changed the way we commute, communicate and conduct business. The marketplace is no longer a static space controlled by a few big-shot companies. Thanks to e-commerce, anyone with an idea and a steady internet connection can start their business online. Customers expect specialised services that are tailor-made to suit their needs. Business ventures need to buck up and rethink their branding strategies to appeal to their audience. Join us in this article as we give you 7 Tactics for Building a Valuable and Memorable Brand.
Are you struggling to make your business stand out from others in your niche? Figuring out how to brand your company and stay in the forefront of customers’ minds is challenging for most small business owners. Join us in this article as we discuss Making Your Brand Stand Out From The Competition.
When starting a business or trying to take an established business to the next level, a lot of business owners overlook the businesses logo design. They fail to realise the importance this element of their business has on its overall success. A logo is the face of a brand and the first visual element customers see when interacting with a brand, and the first emotional connection they have. In this article we take a look at Boosting Your Business Brand with an Eye-Catching Logo.
Whether you’re looking to reach out to a new customer base, rethink your brand values, or expand into international markets in the new year, you might be thinking about freshening up your logo. In this article we caught up with Andrew Dark the director and Co-Owner of Custom Planet. Here he shares his 5 Expert Tips For Redesigning Your Logo in 2020.
Initially, companies needed a brand that is widely recognized for the business to grow and be competitive. With the changing business environment, companies need to build trust with their customers. The use of the internet today has enabled customers to research the company, and it’s branding before making their decision to buy. Join us in this article as we discuss Techniques to Develop Trust With Your Brands Online Viewers.
Branding is all about selling trust in a product, service, or business by packaging it with the right perception, image, and identity. Successful businesses thrive on how much trust their brand (image/identity) can sell to customers. Business relationships are built on trust, and trust is rooted in the brand. Join us in this article as we discuss 11 Unique Branding Ideas to Consider in 2020
What do you believe is the reason behind the success and popularity of the major industry leaders like Facebook, Amazon, Apple? Did they gain their customers attention overnight without putting in any extra efforts to appeal to them? Was it just good luck that made them global industry leaders? Join us in this article as we discuss 5 Creative Branding Strategies for Your Business That Work.
Every human being is different from the other and everyone has a very unique and distinctive identity. Similarly, each brand is different from the other and the reason why one brand sells more than the other is the ‘Brand Identity.’ It is the most important factor which sets your brand apart from the rest and influences the marketing and the sales of any business or brand. In this article we discuss Elements Needed for a Comprehensive Brand Identity Design.
While earning a profit is the greatest sign of business success, strong branding presents the identity of a company to the niche market. When it comes to startups, making their brand presence felt by the target customers is the most challenging task with plenty of big and established players already present in the marketing. Read on for Branding Areas to Focus on For Startups.