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How to Build a Multilingual Brand Strategy

How to Build a Multilingual Brand Strategy

Are you looking to expand your brand into another market? The most important part of capturing an audience in any language is, of course, your brand strategy. You can’t sell your product if something about your brand doesn’t connect with audiences in the regions that you plan to target. Or worse, offends them. As such, below we look at how to create a multilingual brand strategy and use translation to connect effectively with consumers in any part of the world. In this article, we take a look at How to Build a Multilingual Brand Strategy.

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5 Common Misconceptions about Branding

5 Common Misconceptions about Branding

Your business success depends on the quality of your products or services, but branding is what adds value to it. You can have the best product in the world but without people being aware of it, you will not be able to achieve great sales results. In other words, think of branding as a bridge that connects your business and your target audience. If you build a quality, beautiful bridge, people will want to cross it and come to you. If you build a bridge without anyone knowing about it, nobody will even bother finding it. In this article, we bring you 5 Common Misconceptions about Branding

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5 Things Every Start-Up Must Do To Establish A Unique Brand Voice

5 Things Every Start-Up Must Do To Establish A Unique Brand Voice

As markets continue to saturate amid increasing demand and rising competition, the importance of a brand voice cannot be ignored. When considered in the context of startups, having a unique brand voice is imperative for survival. In this article we are going to take a look at 5 Things Every Start-Up Must Do To Establish A Unique Brand Voice

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How Can Your Business Measure Brand Performance?

How Can Your Business Measure Brand Performance?

While it may seem like the least fun side of marketing, performance tracking, data analysis, and campaign optimization are crucial steps for a successful campaign. These give you useful information on your brand’s success in the market and let you know when you’re going in the wrong direction.

But, in order to track your brand’s performance in an effective manner, you need to know which metrics to follow and analyze. In fact, measuring too many metrics, of little relevance, is quite a common mistake, even for bigger brands. In this article we discuss How Can Your Business Measure Brand Performance?

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