Why do customers and buyers pay attention to the visual part of the brand? Here are the key aspects to help you understand this modern marketing trend.
An iconic name will give your brand great value. The process of selecting a simple, memorable brand name is not easy, but if you make an effort, you can have a name with the highest recall value. In this article we discuss How to Choose a Unique Brand Name?
Digital marketing has grown over the years. One of the main areas is having a unique logo designed for your brand. The more unique the logo is, the better your brand identity will be as a whole. In this article we explain How to Generate Creative Ideas for a Logo and Brand Identity Design.
A step-by-step guide to know your target audience so you can market and sell more effectively. In this article, we share 7 Ways To Find Your Brand’s Target Audience (That Actually Work).
If you have heard about the need to make a strong first impression, then the logo will come to mind. Once you see the sign of one of the big brands on billboards or merchandise, you associate them with success, quality services, and innovation. A logo is the first point for you to build trust in your brand. In this article we discuss Why Small Businesses Need Strong Logos.
Building a big brand requires one thing, and that is: attention. Elements of a brand are part of its identity that identifies your company to the consumers who engage with it. In this article we discuss Building a Big Brand: Lessons to Follow.
Have you noticed just how many businesses and brands are starting to make use of Twitter as a marketing tool but don’t know if this is beneficial? Are you thinking about marketing your own business or brand on Twitter but aren’t too sure how to go about doing this? In this article we discuss the Best Ways to Use Twitter for Marketing.
Companies with profound branding are, at present, ruling the marketing industry. Without branding, it is easy to get lost in today’s competitive world of business. Thus, it is essential to define your brand and its concrete goals. In this article we explain How to Set and Achieve Brand Goals.
When it comes to branding a business, the power of storytelling is such an effective strategy in building a brand. Storyategy by Matt Davies is a great book to help unlock the power of your brand with a story-based brand strategy. Check out our book review:
In this article we discuss the Stages of Developing an Identity Design System.