The best logos must be unique, adaptable, simple and straightforward in form and convey an actual message. An essential concept is defined by the effective logo and communicates the message. In this article we discuss How reinterpreting reality is vital to the Logo design process.
Every process of development that leads to a brand should be considered. Knowing the brand socially, for example, helps with understanding its personality, likes and dislikes. Every detail, no matter how small, can help with development. No one builds a brand, we define them. Join us in this article as we discuss Brand Design & Development – A Theoretical Practical Process
You need a name to start a business create a product launch campaigns or sharing ideas, everything literally everything has a Name. Brand New Name is a proven, step by step process to create an Unforgettable brand name.
This book will help you solve one of the biggest problems in marketing today…this book has brand naming solved. Let’s dive into Brand New Name by Jeremy Miller.
Boots is one of the most iconic brands in the UK, trading since 1849. It’s well known for being a health and beauty retailer/pharmacy but the brand had become ‘dated’ and ‘old-fashioned’. In this article, we look at The Process of Boots Logo Redesign With Rob Clarke.
Like any entrepreneur, advanced freelancers should be working on their business, as well as in it. The sales process is the first thing I worked on, and optimised, because of the importance of it. This guide will take you through finding leads, discussing the project and closing the deal. A sales process for advanced freelancer should take up at least 20% of your time during engagements. And 100% of your time in a dry spell.
In this book review, we are reviewing Lance Wyman: Process. A proposal for the 1976 USA Bicentennial identity by Unit Editions
This book is a near reproduction of the one-off, leather-bound ‘sketchbook’ that Lance Wyman made to document his design process for the creation of a logo and identity design for the 1976 American Bicentennial celebrations to mark the creation of the USA as an independent republic. It’s a record of the creative process that Wyman went through to arrive at a refined and workable solution.
In today article The Logo Creative is going to talk about How Long Does It Take To Design a Logo.
Now there are a few things that can affect the time scale of a logo design project and the main thing is the process that your designer will go through when creating your Logo / Brand Identity. I thought it would would be helpful for both clients and also other logo designers who follow me on social media if I run through my logo design process today to give you an idea of how much attention to detail I take through my process and you can then compare that with other designers and see if they are someone that you want to work with or if you would rather work with a designer who follows a similar process to my own so let’s take a look at that process and see what’s involved.
In this article The Logo Creative discusses the topic of Improve The Flow of Your Logo Design Process
Creating a unique visual identity for any brand can be quite a challenge, because there are so many things to factor in. The process is not as simple as throwing your creative juices into the project – that’s just a small fraction of it. Logo design demands a lot more from any graphic designer, and these demands cannot be seen as too overwhelming or over the top. It is what it is, and logo design will always be one challenge that creatives can either miserably fail at, or greatly excel in.