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How Reinterpreting Reality is Vital to the Logo Design Process

How Reinterpreting Reality is Vital to the Logo Design Process

  • 01/03/202101/04/2021
  • by The Logo Creative
  • The best logos must be unique, adaptable, simple and straightforward in form and convey an actual message. An essential concept is defined by the effective logo and communicates the message. In this article we discuss How reinterpreting reality is vital to the Logo design process.

    A logo should be designed in such a way that it can be printed in any size, colour and in an effective way.

    A great logo generally represents a great concept and execution. Here is everything you need to know about the importance of logo design:

    Table of Contents

    • 1. Catching the customer’s Attention
    • 2. Increase Brand Awareness
    • 3. Creates Loyalty for The Brand
    • 4. Easily Distinguish Competitors
    • Characteristics of Great Logo Design:
    • Logo Design Process:
    • Conclusion:
    • Join The Logo Community

    1. Catching the customer’s Attention

    Creating effective logo design and using them in business can help a brand expand their customer base. It is a more comfortable and powerful way to promote your business.

    Great colours and novel designs always create engagement with customers, but simplicity is key! Andrew, the owner and founder of The Logo Creative, had this to say:

    Logos are visual identifiers that communicate through simplicity.

    The fewer elements they use to convey a concept and message, the better they will work across different mediums.

    Strive for unique simplicity!

    — Andrew JR Marriott (@AJRMarriott) February 25, 2021

    It also improves customer retention potential, making your brand noticeable and easy to identify. Using a unique colour scheme and design/symbol for your brand also gives you an edge over the competition.

    I would recommend marketers to analyse the existing competition using tools like Porter’s Five Forces. This will give you ample insights on how other companies are using brand logos to promote their products/services.

    Competition analysis also gives you an estimation of the present and potential threats that can hamper your sales.

    2. Increase Brand Awareness

    Currently, customers select and trust the new product as it refers to the same brand of a product they used before satisfied. Over a period, they use more products and later become a loyal customer of the brand.

    The logo is used to differentiate between companies and brands on services/products.

    This helps customers in knowing the service or products of each brand. Later they can use products of a company without getting confused with direct competitors.

    Andrew explained it well in this tweet:

    Branding is giving your audience a solid reason to choose your brand over the competitors.

    An effective differentiation strategy is not always about being distinctly different but positioning what you do differently from your competition. 👍

    — Andrew JR Marriott (@AJRMarriott) February 24, 2021

    Years back raising cows was the main job of Westerners. They were using a heated iron bar with a peak embedded with a simple symbol.

    They later pressed it into the cow’s body to mark ownership. This shows to your customers who you are, your business and the benefits customers get.

    3. Creates Loyalty for The Brand

    Having a professional and unique logo design is key as it’s the face of your brand and the first thing customers see when engaging with the brand.

    Behind that identity needs to be a solid brand, and everything surrounding that brand, known as brand touchpoints, needs to create trust and loyalty to improve the brand experience for customers.

    Andrew explains what a brand is quite well in this tweet:

    A “brand” is a perception, gut feeling, it touches everything and everyone.

    We do not control a brand, we do not own a brand, the only thing we can do is influence the brand.

    “Branding” attempts to manage the meaning, to seek, to convey the right meaning to the right people.

    — Andrew JR Marriott (@AJRMarriott) November 27, 2020

    A good logo design is crucial, but it also needs to have a solid brand behind it. This is also a focus you need to think about and work on.

    A well-known and easily recognizable logo will help to build loyalty with customers and get them to engage with your brand, but once through the door they need a good brand experience.

    Each company needs to promote brand loyalty and it influences people effectively.

    4. Easily Distinguish Competitors

    Logos distinguish specific products, services or companies. The perfect logo should be unique and different. A great logo design reflects what your brand is all about.

    But it should differentiate from other competitors. Businesses can only do tremendously if they have a good logo.

    To create the perfect logo, hire a professional logo designer.

    You can track the competitors performance by doing market research. Market research is essential for any business to know what is trending.

    The situational analysis report gives an excellent insight into internal and external factors affecting business. It enables designers to improve their decision-making skills.

    It also gives them a clear idea to structure their design.

    Situational analysis is a process that focuses on understanding the nature of business.

    There are four main analysis methods:

    • PESTEL analysis
    • Porter’s five forces analysis
    • The Five-C’s
    • SWOT analysis

    Each analysis deals with various phases of the market. You do not need to use all methods in one research.

    It can be clumsy and time taking.

    You should understand the issue, brand and then look out which methods fit better.

    Characteristics of Great Logo Design:

    It is vital to follow the logo design process and you need to know what makes an excellent logo. On a blank canvas, how you fill colours and create unique designs matters more.

    Following the SMART system enables companies to stand in the market. Plus, create ever-evolving audience engagement:

    • Simple: Create a simple, minimalist logo that is easily understandable.
    • Memorable: A great logo must be distinctive and memorable.
    • Ageless: The best logos are lasting and lead to changing trends. Aim for a timeless brand mark!
    • Reliable: Flexibility and adaptability to be considered while using logos across various platforms.
    • Thoughtful: All details of your logo must be appraised. It must be sharpened to represent the quality of a brand effectively.

    Logo Design Process:

    Design brief: Create a questionnaire or interview with the client to get a solid design brief.

    Research: Conduct research on the industry and understand competitors and trends in the market. Find the solution to the problem first.

    Reference: Conduct research on logo designs that are successful and well recognised. Following history and trends is critical endurance in logo design.

    Sketching and conceptualizing: Create logo design concepts in brief and in your research. It’s a vital step in the design process. Sketching isn’t time-consuming. But the challenge is applying unique ideas to paper. Sketching helps to develop your imagination and enables you to create new ideas.

    Andrew also explains the importance of sketching in this tweet:

    Sketching with pencil and paper is a technique that alot of designers overlook.

    Regardless of your ability to draw it helps in ideation flow in a simple way.

    Dont restrict yourself to a computer it’s just a tool you use.

    The real magic happens within your mind. 💥

    — Andrew JR Marriott (@AJRMarriott) February 23, 2021

    Revisions and positioning: Whether you are a contractor/build a long-lasting relationship, revise and enhance the logo as needed.

    Presentation: Showcase your best logo designs to your client. PDF forms are best. You can also present the logo in context, and this helps the client to visualize it clearly.

    Prepare a high-quality presentation that is an effective way to approve your designs. “Canned presentations have a ring of emptiness.

    The informative presentation is custom made for a specific reason and client. Presenting new ideas is a challenging task for designers.

    This is not only a design problem; it also claims for something unique.

    The structure of the logo design presentation should not only involve a particular design to an interested audience. But how does the design explain itself in the market?

    A presentation that lacks an idea will never be a good design.

    Delivery: Delivering relevant files to the client and providing all the support needed is essential. Remember to satisfy all the customer needs you have promised.

    Conclusion:

    I hope this information was beneficial to understand the importance of logo design. Develop unique logo design concepts to improve brand loyalty and increase brand awareness.

    But like any specialist job, hire a professional to get the best results for your brand.

    Join The Logo Community

    We hope you have enjoyed this article about How Reinterpreting Reality is Vital to the Logo Design Process. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community.

    Learn from our Founder Andrew who personally writes our community newsletter. You can also comment directly on posts and have a discussion.

    If you’re looking for a logo designer, you can hire The Logo Creative to design you a unique strategic logo design.

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    Author Bio
    With years of experience in digital marketing, Bella helps university students with their marketing assignments so that they can meet the desired learning objectives of their marketing course. She has also co-founded Top My Grades to help students with career counselling. Beyond work, you can find her digging into the upcoming trends in online marketing.

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    Check out the latest Designer Interview with Micha Check out the latest Designer Interview with Michael Cherkashin and award-winning graphic designer and creative director @hugagency

It was a great pleasure to feature Michael who shares some valuable insights into logo design  and live as a graphic designer and creative director.

The interview is also featured on today's newsletter, including the book by @made.by.james
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Join me, let's chat! 👋

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup: https://mrmockup.com/ref/thelogocreative/

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

- Andrew Marriott - The Logo Creative™

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

- Andrew Marriott - The Logo Creative 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: tiny.cc/thelogocreative 

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👉 Leave a comment, let's chat! 

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
    Phone: +44 (0) 1709 527 200
    Mobile: +44 (0) 7807 085 003

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