Over the past few years, companies have tried their absolute best to stay ahead of their competitors. They make use of marketing strategies and blueprints to develop their brand and product image, use digital marketing to drive more traffic to their websites and work hard to gain the attention of the customers. Continuous development of their products and services followed by a strong online marketing strategy earns them a strong position in the market and in the heart of the customers. In this article, we are going to be looking at Optical corrections every logo designer should know about
This may be a bold (and perhaps inaccurate) statement, but consider this. Where would Nike be without the famous Swoosh? What about Google’s upbeat, colorful interfaces and Doodles? Or Apple’s minimalist silhouette of a half-bitten Macintosh apple?
To capture a brands personality and make it stand out above the competition it needs an eye-catching logo that is not only representative but also identifiably unique, memorable, adaptable and timeless. In this article, we take a look at The Art of Logo Design
As a designer who sells readymade design templates, you’d think I’d be a fan of premade logos. As it happens, I’m really not – but don’t call me out as a hypocrite just yet… there are some pretty good reasons why. Read on to find out Why A Premade Logo Isn’t Good Enough For Your Business
Between jobs with a historically bad turnover, underpaying positions and terrible working conditions to boot, getting employed at a position with high job satisfaction is notoriously hard. Most of the great jobs out there have fierce competition, too.
There are many people out there that think designing a logo is easy, well in their case slapping an icon next to their business name that’s been typed in a ridiculous font is easy but designing a logo that is creative with meaning is much more than that and requires hours, day, weeks and even months of research to fully understand the brand and its visual representation.
One of the most overlooked areas for freelancers is how they get paid. It’s an important part of the experience from a customer’s point of view, and you should go out of your way to make it as easy as possible. We like to help freelance designers and those just starting out so, in this article, I will quickly go through the Payment Methods For Freelance Designers.
Being a freelance designer – not having a boss around while organizing your own time at your own pace, in whatever scenery you choose, may sound like a dream come true.
Or the worst nightmare, if you often find yourself stuck with deadlines, working 24/7, or being forced to turn down the job since you just can’t fit it in your schedule. Read on to find out some Time Management Tips and Techniques for Freelance Designers
“You can mimic a result but not creativity” – Sonya Teclai
This one quote sums up the online logo generators in one short sentence. The idea of having a DIY cheap logo seems pretty tempting to all the startups, who are already on a tight budget, at the same time they have a lot of other things to deal with. I mean who doesn’t want to save a few bucks for the rainy days. Mainly when they have cumbersome tasks ahead to establish and sustain their startup brand. However, there are a few things which you just can’t compromise on, and your logo design is one of these.
The world of today is depending upon digitalization. Marketing strategies become futile if they do not include the use of a quality logo. This upsurge in global competition has compelled brands of every scale and type to resort to having a logo. However, the notion of having a valuable logo is not as easy as it sounds.