In just the last few years, the graphic design profession has changed significantly. Modern technologies such as automation, artificial intelligence, and machine learning have reduced the mechanical components of creative design work while also providing designers with the creative freedom they have craved for years. In this article we discuss The Difference Between Cheap and Expensive Logo Design.
The Internet’s widespread use has created resources such as freelance communities, graphic design services, and other services that can be accessible by creative geniuses, small and large enterprises, and even individuals.
Let us concentrate on the logo design. With the help of freelance designers and small design studio’s, you can develop a good logo for a reasonable investment.
We strongly recommend that you stay away from cheap AI-created logos, they are generic, meaningless garbage thrown together in the aims of earning the company quick and easy money without a care in the world for the business it’s been created for. The people who opt for these are people who don’t value professional logo design and who are tight with their design budget.
Invest in a human designer who can take the time to learn about your business and brand and create a meaningful logo design that will become the face of your brand.
Read on as we go into detail and understand the difference between a cheap and expensive logo design:
Table of Contents
Thinking Behind the Cheap Logo Design
While the cheaper option may seem appealing if money is your only concern, you will only receive a cheap logo. Everything else is up in the air. Take, for example, how you will use it in various situations.
Can it be scaled at good quality to fit on business cards, flyers, or banners? It would be best if you also considered social media advertising. When it comes to investing in low-cost designs, many people have little to no understanding of these critical ideas. It’s simply a one-off commodity rather than a service. You will undoubtedly find a use for the logo, but you might not be allowed to use it elsewhere.
In simple terms, the logo’s versatility and appropriateness is non-existent!
Thinking Behind the More Expensive Logo Design
Some people put stress on the word- expensive, and this is because it is not affordable by that individual, Just because someone says it’s expensive doesn’t mean it is, it’s just its not in their budget.
For example, some may remember the outlandish figures that circulated, like the cost of the London 2012 logo design. However, there is one important point that is often overlooked: “When you invest in your company’s brand identity, you get a lot more than just a logo design, you get a brand identity design.”
If you would like to read about other expensive logo designs, this article features the Most Expensive Logos In The World. The important thing to keep in mind is that although the logo design was created, so was the full brand identity design, not just the logo on its own.
The Difference Between Cheap and Expensive Logo Designs
When you invest in your business brand, you work with a professional design studio to create a vision for your company and brand. You are not talking through a cheap website’s internal messaging system, reviewing thousands of designer submissions, or selecting a single winner. That is not how you develop a brand. You’re dealing with experienced designers who care about your brand.
They will learn about your company and its mission. They have fresh ideas, new directions, and new regions for you to investigate. They are experienced humans who are very good at their work!
When you engage with a reputable logo designer, you can expect them to go out of their way to assist you. They specialize in assisting your company’s growth. And while the more they can assist you, the better it is for them to create something unique and appropriate for your business and brand.
Let us find more reasons for distinction:
The Design Process
There is a significant variation in design, particularly between the less expensive and more expensive professional versions. There’s no need to go through a lengthy creative process if you’re not willing to invest in your business and brand.
When you invest in your company’s brand identity, you’re receiving the entire visual identity system. Professional design can help you determine what colors to use and why and how they appear on various marketing channels. Cheap designs, on the other hand, are intended for firms with little to no vision.
If you want your logo to help your business grow and become more, you must invest in design.
Determining Your Organization and Website Requirements
Cheap logo designers rarely invest the time to learn about your company and its needs. There is rarely any need to do anything else, especially when hiring a designer through a website.
An experienced designer will constantly work with you to have a better understanding of your company. This is effectively the first step toward creating the ideal logo for your company.
Organize a kickoff meeting with your new designer if at all possible. Don’t leave any stone unturned, and make sure your designer is up to speed on the industry’s ins and outs. Good logo designers crave information and are always looking to learn more about your business.
A Simple Solution
Consider a low-cost pet store design. Its main icon will likely be a paw or a bone or something similar. Typically, that’s something a high school design student could have done.
Rather, you want a logo designed by a logo design specialist with years of experience in the industry. You want someone who has mastered the design process and has learned from their numerous mistakes to avoid doing them again. That kind of experience is not inexpensive.
Logos are a Part of Your Branding
As previously mentioned, low-cost logos are always generic, nothing more. In the less expensive design possibilities, there is seldom a sense of cohesiveness of the brand. There is rarely any thought given to the form, color of the typeface or how the brand should be portrayed.
A professional designer or agency, on the other hand, can assist you in developing the ideal visual identity system for your brand and other types of marketing, regardless of medium. A professional logo designer can assist you in amplifying and growing your company’s brand to its full potential.
The inexpensive logo design and one created by a professional logo designer are vastly different. The outcome speaks for itself:
- It is pretty simple and versatile
- It is easily memorable for visitors
- It is appropriate and timeless
In contrast, the cheap design is never fully appropriate, especially when it comes to accuracy.
Designing a few logos for competition based websites does not imply you are a skilled logo designer. Experience does. Professional degrees and qualifications don’t matter if you have the talent and expertise to back up your design prowess. You must also have a logo design portfolio of your work and proof that your work is pleasing to clients.
Formats and File Extensions
The lovely low-cost logo designer you used forgot to provide you with the logos in the correct format. When you utilize it on a giant banner, you notice it’s not scalable, is not web-friendly, and could cause damage. All of these complexities go into creating a logo, so you should entrust the task to the pros. Do you want your once-in-a-lifetime investment to go wrong?
Logos must be evaluated to see if they appear appropriately on different screens and if the colors are correct. Is the shape responsive enough? and other factors. This ensures that your brand makes a good first impression with your customers and that they will remember it and attach a good emotional connection to it.
Logo testing is a time-consuming and labor-intensive process. A low-cost designer may not put out the effort to ensure that your logo passes all of the standards, they probably don’t even know anything about this process.
Combination of Science and Art
Creating a logo requires a blend of scientific and aesthetic disciplines. This is not something that comes easy to newcomers. Professional logo designers understand that designing a logo is neither an art nor a science, despite not every experienced agency leaning toward art and science.
It’s a mix of the two, with a dash of marketing, psychology, and other topics thrown in for good measure. As a result, you’re unlikely to find a logo designed for the price of a baguette that changes the world.
Hiring a specialist logo designer that has been around for a while and knows how to mix science and art will ensure that your logo not only serves as your company’s face but also becomes a timeless mark that people will relate to and remember.
There is a big argument about how professional logo designs should be. Cheap logos are almost always created by “bedroom designers.” They never employ the appropriate software. The majority of the designs are raster files. It’s not enough to have your logo in JPEG format.
There’s the option of hiring offshore designers, who typically have thousands of miles of remoteness. There is never a real face-to-face interaction or connection. To create a good logo, you will need a well-written design brief that is specific and tells the designer exactly what you want. Language and design brief become a topic of contention at this point.
While the differences between a cheap logo design and an expensive logo design are obvious, consider the level of service provided and the designer’s design process.
You should never hire a logo design based on a low-price. They are for companies with little or no brand vision and a “that’ll do” mentality. It’s also crucial to visualize the logo’s concept, including where it will go and how it will appear. If you want to take your company to the next level, you need more than just a logo, invest in a brand identity design!
The one you end up choosing may be less expensive, but that’s beside the point. You get what you pay for!
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Ravi is CEO & Founder of Webomaze Pty Ltd. He believes in serving the industry with some unique solutions with a huge variety of services including web design & web development, SEO Services, eCommerce development, and so on.