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Most Expensive Logos In The World

Most Expensive Logos In The World

  • 19/11/201922/08/2020
  • by The Logo Creative
  • How much do you think it costs to create an effective and appropriate logo? Well, the options can be different – from mere cents to ten-digit amounts or more. In this article, we have collected the Most Expensive Logos In The World, including full rebrands and brand acquisitions plus we have hidden a few surprises at the end.

    Table of Contents

    • Symantec Brand & Acquisition — $1,280,000,000
    • British Petroleum Logo & Marketing — $210,000,000
    • Accenture Logo Design — $100,000,000
    • Posten Norge Rebrand — $55,000,000
    • Australia & New Zealand Banking Group (ANZ) Logo — $15,000,000
    • BBC Logo Redesign — $1,800,000
    • CitiBank — $1,500,000
    • Pepsi Logo — $1,000,000
    • London 2012 Olympics Logo — $625,000
    • Belfast Logo Design — $280,000
    •  City of Melbourne Logo Design — $148,000
    • NeXT – $100,000
    • And Two More Surprises
    • What Makes These Logos Really Outstanding?
    • If You Want a Great Logo with a Reasonable Cost
    • Conclusion
    • Join The Logo Community

    Symantec Brand & Acquisition — $1,280,000,000

    Symantec Logo Design - Brand & Acquisition — $1,280,000,000

    This very simple but very impressive logo was worth the price tag you see on the headline. Its key element is a checkmark, indicating that the operation was successful. And this is ideally suited to the specifics of a company that provides website security. Plus, the yellow color of the circle means continuity and stability of protection. All this combination forms a feeling of safety, trust, and security.

    British Petroleum Logo & Marketing — $210,000,000

    British Petroleum Logo & Marketing — $210,000,000

    This brand decided to get the most out of the psychology of colors in marketing. Since it is clear from the name that the company contributes to environmental pollution, they decided to convince their customers that they are doing everything possible to stay as green and environmentally friendly as possible.

    So a logo resembling a flower growing from the sun was born. The idea of ​​a marketing message was originally to convince customers of its environmental friendliness, but this was a failure and even the object of jokes. Many users found it cynical to talk about environmental initiatives when you make money on oil, and the scandal with the Gulf of Mexico only added fuel to the fire.

    Accenture Logo Design — $100,000,000

    Accenture Logo Design — $100,000,000

    A nine-digit amount was paid for the logo consisting of the name of the company, plus its values and the mathematical symbol at the top. The main idea was that the company is constantly striving for the future, for growth and development. And although the logotype also received criticism, at the moment the company is successfully operating in the market, and its brand is quite recognizable.

    Posten Norge Rebrand — $55,000,000

    Posten Norge Rebrand — $55,000,000

    As they say, all ingenious is simple. When the state-owned postal company, which by the way is a monopolist in the Norwegian market, decided to rebrand, they simply wrote down the name of the company and supplemented it with a circle consisting of halves, one of which flows into the other. The marketing message is obvious – in this way letters are delivered from the sender to the recipient. Well, this logo turned out to be simple, but clear and effective. Although the price is definitely high.

    Australia & New Zealand Banking Group (ANZ) Logo — $15,000,000

    Australia & New Zealand Banking Group (ANZ) Logo — $15,000,000

    This logo was created during the merger of two large banks and was the result of combining the first letters of their name into one abbreviation. Designers decided not to break the classic rules of marketing psychology and used white and blue colors to form an association of stability, security, and safety. By the way, PayPal uses the same colors for similar purposes.

    BBC Logo Redesign — $1,800,000

    BBC Logo Redesign — $1,800,000

    The BBC logo has been familiar to us since childhood. And this is just the same example of a successful investment. The company has been working under this logo for a long time and is firmly associated with reliable and fresh information in the subconscious of users.

    Here, designers also decided to strive for minimalism, and created white letters on a black background, enclosing each letter in a square. And here we can already talk about the psychology of forms where clearly defined contours are associated with unambiguity and reliability.

    CitiBank — $1,500,000

    CitiBank logo design — $1,500,000

    The logo of this bank is a logo that lasts. It was created twenty years ago and, as before, it remains recognizable, memorable and relevant. Taking into account the turnover of this banking organization, the cost of its creation is a mere trifle, a drop in the bucket.

    But the most remarkable thing about creating this logo is the fact that this version was the first one invented. It was painted on a napkin, becoming the first but the final. Perhaps it’s worth paying for such a talent.

    Pepsi Logo — $1,000,000

    Pepsi Logo design — $1,000,000

    A picture of this logo is not needed to recall three multi-colored waves combined into one ball. And by the way, for a brand of this magnitude, the price of developing a logo seems quite reasonable. This new logo was an attempt to challenge Coca Cola, which has been and remains the world leader in the production of sweet carbonated drinks. And it is impossible to say that they succeeded, but the design was definitely successful. It is obvious that the company feels good because it can afford to pay such money for a logo, plus they are clearly not going to leave the market.

    London 2012 Olympics Logo — $625,000

    London 2012 Olympics Logo — $625,000

    And here we already see a tendency to complicate the logo, but, paradoxically, to reduce its price. This logo recalls the cubic style in art, and the associations that it causes are quite controversial. The logo itself looks overloaded with configurations, but none the less, it cost more than half a million dollars. It seems that the designers tried to recreate the style of London architecture in this logo, but to be honest, the result of their work received a lot of criticism.

    Belfast Logo Design — $280,000

    Belfast Logo Design — $280,000

    The creators of the logo of this city decided not to complicate their lives too much and simply enclosed its name in a heart, which can be interpreted as a stylistic performance of the letter B as well. This logo is reminiscent of magnets that are sold on tourist streets in popular cities. And by the way, the idea of designers was just that – to create the right association (we know that you also remembered these narrow alleys with souvenir products) and attract a stream of new tourists to the city.

     City of Melbourne Logo Design — $148,000

    City of Melbourne Logo Design — $148,000

    The logo design of the city has slowly become an iconic logo for Melbourne; with its sharp lines and variant shades of green and blue, it is meant to symbolize corporate power the, and modern, vibrant and cool city that Melbourne is today and will be for the future. It was designed in 2009 by the Sydney office of Landor Associates, to whom the City of Melbourne paid a fine sum of $148,000.

    The logo design has an appeal to it and defines Melbourne as a trendy and progressive city adapting to today’s world; the brand identity created has an impact and adaptability that extends beyond the logo design alone, and it looks remarkably vibrant and dynamic. The design was greeted with positive reviews.

    NeXT – $100,000

    NeXT Logo Design – $100,000

    The now-defunct American computer company started by Apple founder Steve Jobs, NeXT, had its logo and brand identity designed by the late renowned graphic designer Paul Rand. Jobs, who at this point was ousted by Apple’s board members, poured his heart and soul into NeXT to compete against his former company. His willingness to go toe-to-toe with Apple cost Steve Jobs $100,000 to create his logo design and brand identity. Rand famously authored a 100-page manual detailing the process, including his stylization of the company’s name from “Next” to “NeXT”.

    And Two More Surprises

    It would be simply blasphemy to talk about the most expensive logos in the world, but not to talk about the cheapest. And if you are now expecting to hear the names of brands that are not known, then you will find a cool surprise. The two brands that we will call now got their world-recognizable logos for almost a penny. So, are you ready?

    Nike Logo Design

    • The world-famous Nike logo cost only $ 35. And if any of the brands that we listed above rebranded several times, then Nike is still stable, recognizable and loved.

    The First Twitter Bird Logo Icon $15

    • Further – even more, shocking content. The first version of the blue bird on a white background, which encourages us to read new tweets, costs only $15. When the creators of Twitter came to the need to develop a logo, they just bought the stock image designed by Simon Oxley for $15 for the non-exclusive rights to the image, and its creator Simon only received a ridiculous $6 for his work.

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    What Makes These Logos Really Outstanding?

    As you can see, the most expensive feature is simplicity, clarity of the marketing message and ease of perception. The designs of all these brands are paradoxically simple, and each of them has chosen its own brand strategy – some of the companies managed to enter their name and values ​​directly into the logo, and someone affects the target audience at a subconscious level through the power of colors and associations.

    But the overall trend remains the same. The cost of the logo is determined by the ideal combination between minimalism, ease of perception, the values ​​of users and the company and the ability to easily distinguish a particular brand from the rest. It sounds simple enough, but in each case, the designers did a great job, looking for this perfect combination and visualizing it through colors, text, and shapes.

    If You Want a Great Logo with a Reasonable Cost

    So, as always, you need to look for a reasonable balance in everything. The history of marketing knows examples where a brand invested fabulous money in creating a logo or rebranding, and … completely failed. For example, this happened at some point with Tropicana, a company that produces sweet drinks. And this is just the case when the high cost does not mean efficiency.

    Therefore, when developing a logo design, you need to come from the expectations of the target audience, take into account trends, plus test ideas before investing huge amounts.

    If your in the market for a logo for your brand and able to make a reasonable investment in developing your business further. Hire The Logo Creative we work with brands globally from startups to larger organisations on logo design projects to rebrands and other branding elements that are required we are always happy to discuss potential projects. Check out our case studies.

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    Conclusion

    So, as you can see, these are insane numbers that companies paid of either the logo design, rebrand and full brand acquisitions. But for the logo designs and logo redesigns we’re not mistaken prove once again the importance of the logo in brand promotion and marketing strategy.

    The two cheapest logos that we cited as a reverse example only prove this trend. In part, they became successful due to an innovating idea, as in the case of Twitter, or due to excellent quality in combination with perfect service and new approaches to production, as is the case with Nike. But the logo still occupies one of the key places in brand positioning, therefore, be extremely careful, accurate and creative when developing it.

    We hope this article about Most Expensive Logos In The World has been interesting, Let us know what you think in the comments section below. If your new to logo design and in the learning process than check out the Logo Design Online Masterclass below its a great course to learn in your quest to become a logo designer.

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    We hope this article about Creative Graphic Design Tips for Your Brand has been helpful. If you would like more personal tips, advice, insights, and access to our community threads and other goodies join me in our community. You can comment directly on posts and have a discussion.

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Alex is a graphic and web designer based in London UK

I have been following Alex for a while and like his diverse range of design styles.

It was nice to feature Alex and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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I have had it for awhile now and read it twice as the wealth of knowledge and tips Drew presents in the books is great.

You can checkout our first look video both on IGTV and YouTube.

Head over to the book review section on our website for the full book review.

Link in bio @thelogocreative 

If you haven't already we recommend getting a copy you won't regret it, awesome book!

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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature James Martin @made.by.james

James is a talentend logo designer from Southampton,, right here in the UK.

I have been following James for a long time now and being a fan of sketching I  always love seeing his sketching process.

It was a pleasure to feature James and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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Big thanks to Radim for sending us an advanced copy. 

The book is created for making time with your thoughts, plans and ambitious by leading a more mindful creative life.

This is about considering who you are today and thinking about where you want to be tomorrow; learning to change what you can and accepting the rest.

The books concept is really unique especially if your a creative!

A full book review is coming soon!
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Emmanuel is an Italian designer specialising in hand lettering logos and brand identity design.

Originally from Italy Emmanuel studied design later moving to London to further his studies and  now resides in Los Angeles California we're he moved to for an internship.

It was a pleasure to feature Emmanuel and thank him again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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This book has been such a pleasure to review and one that has took some time to put together, but I enjoyed every second of it. 

A huge thanks to Rian Hughes and @koreropress for our copy and allowing us to review the book. 

I highly recommend this to everyone! Who loves logos, comic books, superheros, illustrators and fans of typography. 

A nice colourful logo book packed with comic book logos and illustrations, beautiful typography and everything else you could wish for. 

Well worth having, One to Cherish!!!. Check out the book review link in bio @thelogocreative under our book review section. 

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Rian is a legend creating so many comic book logos and illustrations I remember seeing as a kid, as I was a big comic book fan especially Marvel and DC comics.

He's worked extensively for both the British and American comic industries as both designer, typographer and illustrator, notably creating many logo designs for DC and Marvel.

Logos including Batman and Robin, Batgirl, the X-Men, Captain America, Wolverine, The Spirit, The Invisibles, Shade the Changing Man, The Atom and more.

It was such an honor to feature Rian and appreciate him sharing some great insights and background into his career.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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Here are some pics of inside the book.

I can’t recommend this book enough! Full of insightful information and lessons taught by Francis himself that are easy to follow and get to grips with.

I have spent a few weeks learning from the book and it’s already elevated my lettering work which I shared on my newsletter. 

Join Newsletter: https://thelogocreative.substack.com/subscribe 

Amazing book! - Well Done Francis! @fran6

If you would like a copy of your own it’s available on Amazon:

Amazon UK: https://amzn.to/3pdjnGF 

Amazon US: https://amzn.to/3nfrdO3 
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It was a pleasure to feature Scott and appreciate him sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
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Checkout the flick through video on YouTube and IGTV.

We also interviewed David in our designer Interviews and the link is in the description under the designer interview section.
________________________________________________

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It was an honour to collaborate and feature.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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If you would like a copy of your own it’s available on amazon:

Amazon UK: https://amzn.to/2SKdMbT
Amazon US: https://amzn.to/3djf7ji
Kindle: 
https://amzn.to/3iXNGNr

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It was a great interview and thanks to Jord for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
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#logoexcellent #logoshift 
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#graphicgang #thedesignfix #logodesignersclub 
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It was a great interview and thanks to Davor for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
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It's book I have owned since it's release and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

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#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook #davidairey #workformoneydesignforlove
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we featured Andy Fuller of Design Bull 

It was a great interview Andy and nice of him to share his creative knowledge and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    If your a logo designer or a lover of logos then l If your a logo designer or a lover of logos then logo design love by David Airey is a must own book. 

It's book I have owned since it's release a decade ago and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

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#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we featured Eli Altman @ahundredmonkeys 

Eli is the author of Run Studio Run a book to help you operate and grow your small creative studio.

One of the best books I have read, I literally could not put it down. Full review is available on the book review section of our website.

It was a great interview with Eli packed with creative insights and some solid words of wisdom.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Trust Funnel by Brian G. Johnson is a great book t Trust Funnel by Brian G. Johnson is a great book that you need to check out. Similar to Crush It! by Gary Vaynerchuk it’s one of those books that has assisted in helping me in putting myself out there online with social media and building an online presence.

I have followed Brian online for quite a while years before he wrote the book Trust Funnel which was released February 3rd, 2015 and when he announced that he was writing the book I knew it was one I had to pre-order. 
Read our book review of Trust Funnel by Brian G. Johnson. 
You can view the book review under our book review section, link in bio.

Have you read this book? What do you think?
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#book #review #briangjohnson #bookreview #trustfunnel #inspiration #inspirational #business #brand #branding #personalbrand #socialmedia #business #content #contentmarketing #contentstrategy #marketing #digitalmarketing
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