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Famous Logos - Apple - The Logo Creative

Apple Logo Evolution – It all Started With a Fruit

  • 10/08/201802/02/2021
  • by The Logo Creative
  • In a press conference in 1981, there was a question from a journalist about why Jobs chose the name Apple. To this question, he answered, ” I love apples and like to eat them. But the main idea behind Apple is to bring simplicity to the public in the most sophisticated way possible, and that’s it, nothing else.” “The fruit of creation, Apple. It was simple but strong. ” Join us in this article as we discuss Apple Logo Evolution – It all Started With a Fruit

    Despite carrying the name Apple, the company’s first logo did not describe the physical shape of an apple.

    The first logo was created by Ronald Wayne, one of which co-founded Apple in the early days of 1976, who wanted to represent the law of gravity that is inspired by an apple.

    The first image to represent the computer company was Isaac Newton, the man who revolutionised science with his discoveries on gravity.

    How did he figure it out? An apple fell on his head! Apple’s first logo was a depiction of this event, with Newton sitting under an Apple tree.

    The Logo included a quote from William Wordsworth, a romantic English poet; “Newton… a mind forever voyaging through strange seas of thought.” The poem was written on the frame of the logo.

    However, this logo’s use did not last very long.

    Steve Jobs, who undertook many roles at Apple for the business of design, decided he was going to explore something new for the logo, something different.

    He believed that the original was too old fashioned and considered difficult to be used to reproduce an image in a small size, and the logo was judged to be in harmony with the modern Apple computers that impressed.

    Apple Logo Evolution - It all Started With a FruitSteve Jobs wanted the Apple name and logo to be fused as one. Steve Jobs soon hired a graphic designer by the name of Rob Janoff, who then created the now classic and world-renowned logo of the bitten apple.

    Jobs quickly threw out the old Newton logo, and Apple’s logo was fully established and used by the end of the company’s first year.

    When Rob Janoff was scheduled to have an initial meeting with Steve Jobs in early 1977, Apple Computer was still in the startup stages and nowhere near the heights of the mega-company we know today, and the company had only been operating for less than a year.

    Apple’s offices were based in a local strip mall, consisting of just the three partners – Steve Jobs, Steve Wozniak, and Mike Markkula.

    Apple Logo Evolution - It all Strated With a Fruit

    The initial identity development was to coincide with the introduction of the brand’s first personal computer, the Apple II.

    The entire design process with the upstart client only took about two weeks. After the agency’s initial meeting, Rob Janoff went to work developing the Apple icon based on his examination of physical cross-sections of real apples.

    In fact, when asked how he approached designing the Apple logo, Rob Janoff replied: “It was very simple really. I just bought a bunch of apples, put them in a bowl, and drew them for a week or so to simplify the shape.”

    A single design illustration was then created of a “rainbow-striped” apple. Janoff’s original apple logo design contained a rainbow spectrum, a nod towards Apple’s computer Apple II, which was the world’s first computer with a colour display.

    The logo debuted a little before the computer’s launch. Janoff has said that there was no rhyme or reason behind the placement of the colours themselves, noting that Jobs wanted to have green at the top “because that’s where the leaf was.”

    According to Janoff, the “bite” in the Apple logo was originally implemented so that people would know that it represented an apple, and not a cherry tomato.

    It also lent itself to a nerdy play on words (bite/byte), a fitting reference for a tech company.

    Apple Logo Evolution - It all Started With a Fruit

    The Apple design with multi-coloured stripes was promptly approved for production by Steve Jobs.

    The artwork was then developed for print advertisements, signage hardware emblems and software labels on cassette tapes, all in preparation for the launch of the Apple II Computer in April 1977 at the West Coast Computer Fair.

    For the next 20 years, the now-famous “rainbow version” logo adorned all Apple products from its computer products to the Newton PDA. The only concept ever presented to Apple was immediate success!

    The multi-coloured Apple logo had been in use for 22 years before it was axed by Steve Jobs less than a year after his return to Apple in 1997.

    In its place was a new logo that did away with the colourful stripes and replaced it with a more modern monochromatic look that has taken on a variety of sizes and colours over the past few years.

    The overall shape of the logo, however, remains unchanged from its original inception 33 years ago.

    The bitten apple logo may have had quite a history, a history whose parts remain unknown to people. However, this has not stopped the logo from being recognised all over the world.

    In fact, the company does not even have to print its name alongside the logo. The logo itself already tells it all.

    Former Apple executive Jean Louis Gassée called the logo “the symbol of lust and knowledge.” The Apple logo symbolises our use of their computers to obtain knowledge and, ideally, enlighten the human race.

    Table of Contents

    • Monochrome Apple Logo: 1998 – Present 
    • Iconic
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    Monochrome Apple Logo: 1998 – Present 

    The current apple logo, the one everyone today knows, wasn’t made simply because Steve Jobs is always looking to change things.

    When Jobs returned to Apple in 1997, the company was bleeding money, and Jobs realized that the Apple logo could be leveraged to their advantage.

    If the shape of the Apple logo is universally recognizable, why not put it where people can see it?

    When Apple released their first ever iMac, the Bondi Blue, the logo was changed and its rainbow colours disregarded.

    The rainbow-colored logo would have looked silly, childish and out of place on the sky-blue computer.

    silver-apple-logo

    The logo then took on a metallic look while embossing, which was applied to many of their products. The “Glass” themed logo was the next evolution for the logo.

    Today, the company uses a more modernised flat “Minimal” Apple logo. The logo comes mainly in 3 colours; silver, white and black.

    The millennial apple logo is now one of the sleekest and most famous logos in the world, just as famous or even more so than McDonald’s yellow arches.

    Steve Jobs’s decision to hire Janoff, and go for a minimal style logo (which is currently in fashion and may have started the “flat” logo craze) was another genius choice by the brilliant minded founder.

    Steve Jobs wants everyone at Apple to “think different. ”

    Apple Logo - Think Different

    Iconic

    Despite the colour change, leaving the shape of the apple intact. Colour on the Apple logo will continue to define Apple products in the future.

    Janoff assesses colour changes on the Apple logo that look good from time to time. Every colour and line meets the objectives and in accordance with the current conditions.

    He believes Steve Jobs was aware of the design, and Apple has a graphic design team as well as strong industrial design.

    “Apple shape changed slightly from my original design in the early 1980s. Landor & Associates a branding firm based in San Francisco, made the changes in late 1990s.

    They were bright colours, they made the shape more symmetrical, much more geometric, ” said Janoff

    The slight makeover by Landor & Associates was because Landor used Macs running Adobe software, tools that Janoff did not have in 1977, to refine the logo, making it more geometric, more symmetrical.

    apple-logo-deconstructed

    The Apple Logo - Golden Ratio

    In the technology industry, Janoff later worked on designs for the IBM and Intel.

    Rob Janoff himself likes simple character logo design, Volkswagen, NBC, and FedEx. He likes positive and negative space logos, where there will be something revealed there.

    “The logo is usually to be interpreted from very, very small, to very, very large, and it is not always easy to do. I think simplicity and readability are key,” he explained.

    Regardless of myths circulating about the Apple logo, Apple’s design work of Janoff recognised as one of the most iconic corporate logo designs in the world and proven to survive for 37 years until 2014.

    The Apple logo is very easily interpreted. This is the reason why Apple never put information about the company name in the logo.

    Rob Janoff succeeded in giving identity to Apple, which is simple and powerful, to Steve Jobs’ liking. We hope this article about Apple Logo Evolution – It all Started With a Fruit was interesting, so be sure to leave your comments below.

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    Posted in Famous Logos, Logo Design, Logo Design History
    1977AppleComputerDesignIsaac NewtonLogoMike Markkularainbow stripedRob JanoffRonald WayneSteve JobsSteve Wozniak

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

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Space is an invisible design element most can't see, and it's often ignored.

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We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

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Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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#brand #branding #marketing #positivity #brandingdesign #brandmarketing #brandidentity #brandidentitydesign #entrepeneur #entrepreneurship #entrepreneurlife #entrepreneurmindset #business #businessquotes #businesstips #graphicdesign #graphicdesigner #brandstrategy #businessstrategy #growthmindset #growth #freelance #scaleyourbusiness #businessowner #businessofdesign #bizofdesign #smallbusiness #startup #solopreneur #businessideas
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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
    Phone: +44 (0) 1709 527 200
    Mobile: +44 (0) 7807 085 003

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