Skip to content
Home
Menu Menu
  • Home
  • About
    • The Logo Creative
    • Logo Design
    • Our Process
    • What’s Included
    • Testimonials
    • FAQ
    • Terms of Service
  • Contact Us
    • General Enquiry
    • Hire Me
  • Case Studies
    • Logo Portfolio
  • Blog
  • Community
    • Contribute & Advertise
    • Shop
    • Logo Design Resources
    • Designer Interview
    • Designer Spotlight
    • Book Review: Logo Design
    • Freelance & Marketing
    • Brand Spotlight
    • Famous Logos
    • Instagram
Things Graphic Designers Should Know

Things Graphic Designers Should Know

  • 09/08/201801/07/2020
  • by The Logo Creative
  • In this article we are going to discuss Things Graphic Designers Should Know. There is no set path or a traditional route in a person’s graphic design career and every graphic designer has their own story of how they got into graphic design and the path they chose and the direction they are heading.

    Just because another designer does something a particular way, does not mean you need to do it that exact same way. This article about Things Graphic Designers Should Know is not one of those articles that tells you how you should be designing or what process you should be following as the great thing about graphic designers is we are all unique in the sense that we have all had our own past experiences, adopted our own unique styles and break the rules in our own way that we have become accustomed to.

    This article highlights areas of graphic design that designers should be aware of and applying into their work.  So what are the key terms and tools graphic designers need to produce quality work that is now a staple of what customers have come to expect?

    Table of Contents

    • Understanding The Purpose Of Design
    • Learning The History of Design
    • What To Read
    • The Logo Creative – Designer Interview
    • What To Listen To And Watch
    • Observe The Practice Of Design
      • Raster Images
      • Vector Images
      • Colour Modes
      • DPI and PPI
      • Software/Tools
    • Develop A Design Process
    • Creating a System of Design
      • Keep it simple. 
      • Embrace restrictions.
      • Avoid trends.
      • Focus on results, not tools.
    • Form A Design Mindset
      • Join The Logo Community

    Understanding The Purpose Of Design

    “A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”
    — Steve Jobs

    When a designer practices design it does not mean they need to understand the purpose of design. Designers may find themselves creating a website landing page or a double-sided flyer design with only basic knowledge of design.

    This is perfectly fine as there is no correct way to proceed in design. Having a formal education in the design industry does not mean this is the only path you should take to practice design but it does require you to understand the purpose of design.

    Communicating a goal, action, response or an experience is the simple purpose of design. The method of communication by which you apply always varies, by using the tools and certain applications effectively to solve the communication goal that we are tasked with.

    When it comes to tools they are never more important than the end goal, To achieve the end goal communication must be clear and for communication to be clear an understanding of who you are communicating with is vital.

    You need to remember that design is not about you, your preferences or particular taste. It’s about the consumer, the target audience that will come into contact with the design, the ones it is communicating to, and before designing anything you need to understand them.

    The term “Know your target audience” can seem like a daunting task but it’s not as complicated as you may think. By narrowing down the particular funnel between the very broad spectrum of the worlds population by pinpointing certain details about the individuals in the target market such as age range, gender, career, hobbies etc. for instance if your selling insurance your not going to be targeting children under the age of 18 for example and the best way to target your audience is to know who they are not and before you know it you will have that clear representation of the target audience and market your aiming to communicate to.

    Learning The History of Design

    With the vast amount of resources available online in today’s world that can be daunting, where and how do you start? Most designers just starting out will go online and search for “The best graphic designers in the world” or “Famous graphic designers” “well known graphic designers” those sort of searches which is ok and has it’s time and place but if you lack formal education then it’s best to understand your craft.

    Don’t be too tempted to do hours and hours of research into others with the aim of gaining inspiration this can be satisfying but it doesn’t mean its good for you, so moderate time spent doing this is healthy for you as a designer and your career.

    I hear you asking this question Why would looking at others design work to get inspired not be good for me?

    By observing the work of others it becomes internalized, whether you’re consciously aware of it or not. and those internalized observations start to settle with your brain and slowly settle as your own thoughts, and before you know it, those design solutions are the work of another designer.

    I’m not saying your copying but from that observation, you have forgotten about them and then they come back to you and you thought it was your own idea without knowing you observed it at an earlier stage only for that idea to resurface when your thinking of a solution. It’s ok to build upon others work but not borrow as a nice way of saying don’t steal!

    There has been plenty of time when I have been sketching that I may do a similar concept sketch and that’s completely fine, as once the research stage is complete I will be fully aware that the idea has been used previously. That’s what research is for to validate your ideas into a final concept, so don’t be scared to get it out of your head on onto paper.

    Even more importantly try not to rely on building upon the work of others as you’re skipping a very important stage in the design process and that is the effort of putting in the research, insights, compromises, revisions and you’re limiting yourself to understand and learn what was required to achieve that end result.

    So with that said, the most effective way to use inspiration to build your own original solution is to understand history, as great work that is apart of today’s world was built upon by the work of those that came before and paved the way.

    What To Read

    Below are some books that are essential reading to have the understanding of the craft and practice of design.

    • Meggs’ History of Graphic Design by Philip B. Meggs, Alston W. Purvis
    • Universal Principles of Design by William Lidwell, Jill Butler, Kristina Holden
    • How to be a Graphic Design Without Losing Your Soul by Adrian Shaughnessy
    • The Elements Of Typographic Style by Robert Bringhurst
    • Thinking, Fast And Slow by Daniel Kahneman

    The Logo Creative – Designer Interview

    Don’t forget to check out our Designer Interviews with some of the world’s most talented designers, agencies, and living legends. They give insights into their career and how they got started, what inspires them and their favorite style of design plus advice they would give new designers in the field. This is a project that i am very passionate about so there will be plenty more designer interviews to come.

    What To Listen To And Watch

    If you’re not a big reader like myself and you prefer to listen or watch something, then I have included a list of recommendations that include tips and tricks, insights on design thinking and practice.

    • Abstract: The Art Of Design (Netflix documentary series) 
    • Debbie Millman’s Design Matters (podcast)
    • Design Observer’s Jessica Helfand & Pentagram’s Michael Bierut host The Design of Business | The business of Design (podcast)
    • The Deeply Graphic Design Cast (podcast)
    • The Futur by Chris Do

    Observe The Practice Of Design

    “To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.”
    — Paul Rand

    The best way to become a better graphic designer is by observing other designs. I know I just wrote above about why you should avoid looking at designers for inspiration or websites sites for guidance or insight into what you should be designing, I’m not contradicting myself here. When I say “observe” I mean it by the definition “to notice or perceive (something) and register it as being significant”.

    As you’re out and about going about daily life make sure to pay attention to all those moments when you interact with design, and it will be a lot, trust me! design is everywhere you turn when you’re walking through the shopping complex, browsing the internet, driving around in the car, on every aisle of the supermarket shelves, it’s like Paul Rand quoted “design is everything. But rather than merely seeing design, you should begin to purposefully notice and perceive.”

    The next time you come across and observe a piece of design, try to identify whether what it is you are seeing succeeds or fails to deliver and communicate it’s message by asking the below questions

    1. Who is the design speaking to? – Who do you think the audience is!
    2. What is is trying to say? – Not just what is written, but through visuals the message and tone!
    3. How does it solve the problem?
    4. Are the words and graphics working together?
    5. Is it effective in achieving its goal?
    6. Does it make you want to react to it?

    There is a fairly high chance that what you are working on has already been done before, with similar goals and problems and by cultivating your observation skills you simultaneously improve your ability to analyze your very own responses and the reactions to design.

    This understanding can inform your design solutions and by knowing what does not work in any given design is key to developing your intuition and design process. Also, make sure you’re aware of good design principles and how to design correctly to the standard below are few to make sure you know.

    Raster Images

    Raster images are made up of thousands upon thousands of tiny pixels. This offers you great editability, being able to alter the colour, saturation, hue etc. of each pixel. However, because the number of pixels cannot be edited, keeping the quality of the image when resizing is difficult. Images in Photoshop are pixelated.

    Vector Images

    Rather than tiny pixels forming an image, vector images are made up with a series of lines and dots to form shapes which are then filled with colour. Because of this, vector images do not lose quality when they are resized. Images in Adobe Illustrator are in vector format.

    Raster images are good for photos which you do not expect to have to massively resize, vector images are ideal for any graphics that you create or edit. Logos in raster format are a must, along with any other graphics that can then be altered to be placed on a flyer or on a billboard.

    Colour Modes

    CMYK and RGB colour are the two main players in the colour mode world. CMYK colour (cyan, magenta, yellow and key), is a format used for printing pieces. CMYK colour has a much more vibrant colour variety so when a CMYK document is printed it keeps the contrast in colour.

    RGB colour, red, green and blue, is used for a document that intends to be presented on a screen. CMYK colour looks dull on a screen, while RGB looks bright and vibrant, however, the opposite is true once they are printed.

    DPI and PPI

    These are the two main types of resolution, DPI (Dots per inch) or PPI (Pixels per inch). Both apply only to raster type images, or images that contain pixels. Increasing the DPI or PPI will result in a bigger file but a better-quality image. The standard for printed quality images is 300DPI.

    Software/Tools

    Microsoft Paint or Microsoft Office is not for designing logos or any graphical images! and clients reading this, please don’t send a designer poorly designed logo on a Microsoft Word file this does not help with a project what so ever, in fact, it would start to make me personally question and wonder what value that client is bringing me and my business and I don’t mean money wise. Unless it was a situation like the one below.

    If you’re a designer using these tools to create logos and graphical imagery, What’s that I hear you say “A “professional” graphic designer using Microsoft Paint and Word?” Yes, trust me they are out there.

    I have had previous clients in the past send me these exact files that a previous designer did for them…WHAT!…Yes, that’s right a so-called professional graphic designer using Microsoft paint and word to create logos and graphical imagery, and I can’t believe I have just typed that!

    Eventually, you so-called professional graphic designers will need to invest in the tools you need to make your work more smooth. We use Adobe Illustrator, Photoshop, InDesign as our main software tools.

    There are other tools such as Coral Draw for those that don’t want to use Adobe products and pay a monthly fee.

    The initial/monthly expense is well worth it in the long run as these programmes offer you everything you would need when bringing your ideas to life. A graphics tablet is also a great tool in bringing your sketches into the online world.

    We have Wacom One graphics tablets in the studio and have not had any issues. We also use the Remarkable tablet for sketching / and note taking which has transformed our design process by far.

    Of course, all the tools in the world will only take you so far, a general hard working, professional attitude is the most important thing of all. The eye for detail, open communication with your client, these attributes put you in a strong position regardless of the industry you’re in, put the right tools in the hands of the right people and there’s no telling where you can take your design work.

    Develop A Design Process

    Before starting any design project, regardless of the size or scope of the project, you need to understand the project objectives, you will notice the same process in observing and understanding design matches the process of executing design.

    • Who is the target audience?
    • What are you trying to say to the target audience?
    • How do you want the target audience to respond?

    As you start to collect all the relevant information for the project, get familiar with the materials you have and understand it! What has been done previously? Did it work? and what did not work out so well? They go about determining the goals of the projects. Is it educational, instructional, informational, motivational, aspirational or functional? Depending on the project’s scope it could contain all of these goals, but the information related to each can directly understand and therefore specifically solved.

    Separating the project’s goals into manageable sections makes it a lot easier to understand and build an effective and useful solution. For example, if the project is educational, functional or instructional then the most important component of the design is the content so focus must be made on hierarchy, clarity and it’s overall simplicity. Your goal is to guide the audience to an outcome  – learning, building or completing. If the project is motivational, aspirational or informational then focus on guiding the audience to a goal and response – attend, perform, endure.

    Creating a System of Design

     “If you want to communicate something, you’d better make sure that your design piece is well-dressed and that its teeth are fixed. At the same time, I still believe that if it is only stylistically great and it has nothing to say, it still is not going to make a lasting impression on anybody.”
    — Stefan Sagmeister

    You need to grasp your craft before you can create the art

    Keep it simple. 

    Adding flourishes and complexity is tempting because we believe it hides our weaknesses. But if you understand who your audience is, what you’re communicating to them, and how you want them to respond and react, you’ve done more than half the work of design. The more elements added to a design, the more risk that the message is obscured. The things that have the greatest longevity tend to be the most simple.

    Embrace restrictions.

    Restrict yourself to a single, traditional typeface with many weights (like Helvetica Neue, Futura, Avenir, Garamond, Caslon, Bembo, or Baskerville), so you can start to understand typography. Limit your color options so you start to understand shade and tint and how they alone can be used to communicate hierarchy, to create balance, focus attention, and elicit a response and action (a tool like Paletton is very helpful).

    Avoid trends.

    Just because something works for one project doesn’t mean it will work for another. Relying on what’s cool and popular and hot and trendy clouds the purpose of design with subjective preference. Remember when skeuomorphism was the default design interface in 2011?

    Focus on results, not tools.

    Far too often people focus on the methods by which we solve a problem rather than the validity of solution itself. A plumber might have an awesome, new lightweight and sturdy pair of corrosion-resistant black oxide finish vanadium steel water pump pliers, but if he can’t manage to repair a leaky faucet, those extravagant, advanced, state-of-the-art tools are pointless. The tool you use to create a design is ancillary to the outcome. Use what works for you, not just what sounds best on a resume.

    “The life of a designer is a life of fight: fight against the ugliness.” 
    ― Massimo Vignelli

    Form A Design Mindset

    Starting a design career is the easy part, it’s growing and developing and maintaining this career that is the most challenging. There is no magic route or qualification that is going to propel you to where you want to be. Sometimes you don’t get paid for a project that you have dedicated so much time to, You can work on a project only for it to change and you end up being ashamed of it or just generally dislike the end result which was out of your control.

    You may end up being fired from that agency you thought was your lucky break because they promised you the world and never delivered on their promise, You go through things in life that take you to the lowest points in your life and you need rise up and get yourself back on track. That’s life and part of being an adult, regardless of your chosen career.

    • You won’t be famous – if you ask random people like Lance Wyman, Stefan Sagmeister or even Saul Bass, more than likely they will have no idea who they are.
    • You will not get rich – You can have a stable income with time and experience but you must grind and have passion as a graphic designer
    • You won’t have renowned work – Average people will not be aware of the work you do, Most designs change years down the line, you may be the one making the change, it does not mean that your work your producing does not hold value or is worthless, times change and so do businesses. I did a great logo for a company a very long time ago and that business was sold and they expanded and moved in a different direction, the new owners commissioned me to rebrand them even though they liked the current logo it did not reflect the new expansion, I got the recommendation, I got to rebrand and I still work with them presently, The old logo is still mounted in their offices next to the company history wall feature which is great as it’s a progress of my work and shows the company history and progression and I’m a part of that.

    Go into your design career with the correct perspective. It’s just like any other career and the reward is the work, not the perception of the work. Do your best as it is different from other jobs you could be doing the difference is we love what we do, we get to work on what we love doing creating and solving problems.

    We see the world differently from average people that don’t understand design that makes the world even more beautiful in our eyes.

    The great thing about being a designer is we get to improve our craft by learning new things and working in different industries and seeing how they work. We get to help, delight, inform, impact and enhance our clients business visually and we also get the opportunity to communicate visually to a worldwide audience.

    Stop dreaming about things that are completely out of your control and strive for personal fulfillment, contentment and strive for balance and perseverance and ultimate satisfaction.

    Join The Logo Community

    If you would like more personal tips, advice, insights, and access to our community threads and other goodies join me in our community. You can comment directly on posts and have a discussion.

    *TIP – Looking for design resources like fonts and mockups? Look no further, we use and highly recommend DesignCuts

    Designcuts-Fonts-Font-Bundles-Graphic-Design-Resources-LogoType-Typography


    Also published on Medium.

    Posted in Business Startup Tips, Freelance, Graphic Design
    DesignDesignerGraphicgraphic designGraphic DesignerLogo
    Avatar
    The Logo Creative

    Passionate International Logo & Brand Identity Design Studio with 15+ Years of commercial experience working with clients all over the world: We Create Purposeful, Adaptable and Memorable Identities.

    Post navigation

    Designer Interview With Paula Scher
    Apple Logo Evolution – It all Started With a Fruit

    cropped-The-logo-creative_logo-design_Brand_Identity_Yorkshire_UK-1

    Award-Winning Studio & Graphic Design Blog Creating Daily Content For The Design Community.

    Categories

    Weekly Blog Digest

    Interactive Email With Insights

    Branding Design Blogs

    Advertise on the logo Creative Website




    The Logo Creative Amazon Influencer Store_2

    GrindCrew - GrindKit - The Ultimate Template Pack For Remote Designers - 20 % off - The Logo Creative

    Learn Brand Strategy - Brand Master Secrets

    SkillShare - Online Learning, Learn new creative design skills.

    Designcuts - Graphic Design Font, Fonts, Mockups and design bundles

    eRESONAID - The Brand Strategy Framework - Online Course by Fabien Geyrhalter.

    brand-style-guide-template

    The Logo Package Express - Create, export, and sort hundreds of logo files in under 5 minutes!

    The Ultimate Guide to Logo Design eBook

    High-Profile Logo Awards Competition - Logo Wave Awards

    Latest Logo Design News

    My Tweets

    thelogocreative

    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Alex Aperios @aperiosdesign

Alex is a graphic and web designer based in London UK

I have been following Alex for a while and like his diverse range of design styles.

It was nice to feature Alex and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Big thanks to Drew de Soto @drewdesoto_knowyouroni Big thanks to Drew de Soto @drewdesoto_knowyouronions and BIS Publishing @bispublishers for sending me an advanced copy of the book.

I have had it for awhile now and read it twice as the wealth of knowledge and tips Drew presents in the books is great.

You can checkout our first look video both on IGTV and YouTube.

Head over to the book review section on our website for the full book review.

Link in bio @thelogocreative 

If you haven't already we recommend getting a copy you won't regret it, awesome book!

________________________________________________

#knowyouronions #drewdesoto #KYO #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram #corporateidentity #identitydesign
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature James Martin @made.by.james

James is a talentend logo designer from Southampton,, right here in the UK.

I have been following James for a long time now and being a fan of sketching I  always love seeing his sketching process.

It was a pleasure to feature James and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Pause, Breath and Grow by @radim.malinic at @brand Pause, Breath and Grow by @radim.malinic at @brandnu.studio 

Big thanks to Radim for sending us an advanced copy. 

The book is created for making time with your thoughts, plans and ambitious by leading a more mindful creative life.

This is about considering who you are today and thinking about where you want to be tomorrow; learning to change what you can and accepting the rest.

The books concept is really unique especially if your a creative!

A full book review is coming soon!
_________________________________

#book #bookreview #pausebreathegrow #pausebreatheandgrow #bookreviews #branding #bookofbranding #bookofideas #radimmalinic #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Emmanuel Ricci @manuricci_

Emmanuel is an Italian designer specialising in hand lettering logos and brand identity design.

Originally from Italy Emmanuel studied design later moving to London to further his studies and  now resides in Los Angeles California we're he moved to for an internship.

It was a pleasure to feature Emmanuel and thank him again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    It was such an honour to interview @rianhughes let It was such an honour to interview @rianhughes let but to be given the opportunity to review his book was great!.

This book has been such a pleasure to review and one that has took some time to put together, but I enjoyed every second of it. 

A huge thanks to Rian Hughes and @koreropress for our copy and allowing us to review the book. 

I highly recommend this to everyone! Who loves logos, comic books, superheros, illustrators and fans of typography. 

A nice colourful logo book packed with comic book logos and illustrations, beautiful typography and everything else you could wish for. 

Well worth having, One to Cherish!!!. Check out the book review link in bio @thelogocreative under our book review section. 

_________________________________ 

#logo #identity #monogram #iconography #typography #lettermark #wordmark #graphic #design #book #bookreview #logobook #logodesign #graphicdesign #logos #comics #comicbook #ryanhughes #koreropress #marvelsuperheroes #dccomics #valiantcomics #logobook #logobookreview #logobooks #logodesignbooks #illustrations 
#typetopia #designspiration
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Rian Hughes @rianhughes

Rian is a legend creating so many comic book logos and illustrations I remember seeing as a kid, as I was a big comic book fan especially Marvel and DC comics.

He's worked extensively for both the British and American comic industries as both designer, typographer and illustrator, notably creating many logo designs for DC and Marvel.

Logos including Batman and Robin, Batgirl, the X-Men, Captain America, Wolverine, The Spirit, The Invisibles, Shade the Changing Man, The Atom and more.

It was such an honor to feature Rian and appreciate him sharing some great insights and background into his career.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#rianhughes #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    I recently shared a first look video of The Letter I recently shared a first look video of The Lettering Workshop by Francis Chouquet on IGTV and YouTube. 

Here are some pics of inside the book.

I can’t recommend this book enough! Full of insightful information and lessons taught by Francis himself that are easy to follow and get to grips with.

I have spent a few weeks learning from the book and it’s already elevated my lettering work which I shared on my newsletter. 

Join Newsletter: https://thelogocreative.substack.com/subscribe 

Amazing book! - Well Done Francis! @fran6

If you would like a copy of your own it’s available on Amazon:

Amazon UK: https://amzn.to/3pdjnGF 

Amazon US: https://amzn.to/3nfrdO3 
__________________________________

#FrancisChouquet #lettering #handlettering #type #typography #sketch #sketchbook #letters #graphicdesign #illustration #drawing #pencil #handtype #calligraphy #letteringco #typespot #typegang #goodtype #thedailytype #typespire #typematters #welovetype #calligritype #handmadefont #typedaily #thedesigntip #typographyinspired
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Scott Naauao @naauao @welcomestrangerco

Scott is a designer and art director born and raised in Hawaii, currently residing in Kaneohe, HI with is wife Liane and son. 

Scott has over a decade of working experience in building compelling brands and effective design solutions through print, digital and film mediums.

It was a pleasure to feature Scott and appreciate him sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Philip Martland @createninedesign

Philip is a talentend self-taught logo designer right here in the UK.

It was a pleasure to feature Philip and thanks again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Got a signed advanced copy of nucollage 001 back i Got a signed advanced copy of nucollage 001 back in 2019 and it's an amazing book by the legend @davidcarson

Big thanks to David for sending us the book. 

It really is amazing, the spine of the book is very unique!

Checkout the flick through video on YouTube and IGTV.

We also interviewed David in our designer Interviews and the link is in the description under the designer interview section.
________________________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
    In this edition of our designer Interview we featu In this edition of our designer Interview we feature the legend David Carson @davidcarson

David has really inspired me over the years with his unconventional and experimental graphic style.

David Carson transformed and revolutionized the graphic design scene in America most notably during the 1990’s but also throughout his career.

It was an honour to collaborate and feature.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
    I have had this book for quite a while now and rea I have had this book for quite a while now and realised I had not done a first look video.
I'm currently on my second read through and it's a great book.

Big thanks to Kady for sending me the book, She contacted me while she was thinking of writing the book and asked if i would like to read it once finished.

I can confidently say its a treasure to own packed full of easy to digest information that I had to read again! Well Done Kady!

If you would like a copy of your own it’s available on amazon:

Amazon UK: https://amzn.to/2SKdMbT
Amazon US: https://amzn.to/3djf7ji
Kindle: 
https://amzn.to/3iXNGNr

_________________________________

#branding #brandstrategy #brandfix #books #business #book #books
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Jord Riekwel @larkef

Jord is a talented logo designer for Rotterdam in the Netherlands.

It was a great interview and thanks to Jord for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Davor Butorac @dbworkplay

Davor is a talentend self-taught logo designer from Croatia.

It was a great interview and thanks to Davor for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    If your a freelance designer then Work For Money, If your a freelance designer then Work For Money, Design For Love by David Airey is a must own book. 

It's book I have owned since it's release and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

________________________________________________

#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook #davidairey #workformoneydesignforlove
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we featured Andy Fuller of Design Bull 

It was a great interview Andy and nice of him to share his creative knowledge and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    If your a logo designer or a lover of logos then l If your a logo designer or a lover of logos then logo design love by David Airey is a must own book. 

It's book I have owned since it's release a decade ago and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

________________________________________________

#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we featured Eli Altman @ahundredmonkeys 

Eli is the author of Run Studio Run a book to help you operate and grow your small creative studio.

One of the best books I have read, I literally could not put it down. Full review is available on the book review section of our website.

It was a great interview with Eli packed with creative insights and some solid words of wisdom.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Trust Funnel by Brian G. Johnson is a great book t Trust Funnel by Brian G. Johnson is a great book that you need to check out. Similar to Crush It! by Gary Vaynerchuk it’s one of those books that has assisted in helping me in putting myself out there online with social media and building an online presence.

I have followed Brian online for quite a while years before he wrote the book Trust Funnel which was released February 3rd, 2015 and when he announced that he was writing the book I knew it was one I had to pre-order. 
Read our book review of Trust Funnel by Brian G. Johnson. 
You can view the book review under our book review section, link in bio.

Have you read this book? What do you think?
________________________________

#book #review #briangjohnson #bookreview #trustfunnel #inspiration #inspirational #business #brand #branding #personalbrand #socialmedia #business #content #contentmarketing #contentstrategy #marketing #digitalmarketing
    Load More… Follow on Instagram

    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
    Phone: +44 (0) 1709 527 200
    Mobile: +44 (0) 7807 085 003

    INSIGHTS FROM THE BLOG

    • Fonts & Typeface in Advertising – Why They Matter? 18/01/2021
    • Colour and User Experience Trends to Elevate Your Designs 14/01/2021

    Logo Design News

    • What to do when you have no freelance work https://t.co/H5JVFhSWub #logodesign #branding #graphicdesign #ukhashtags #uksmallbiz6 hours ago
    Copyright © 2021 The Logo Creative | International Logo Design & Branding Studio | ♡ In Loving Memory Dad (Ray Marriott) | The Logo Creative.
    Scroll to top
    Interested In Writing an Article To Be Featured On The Logo Creative™ ? Contribute!
    Coming Soon - Designer Interview With Von Glitschka View Previous Interviews