Over the past few years, companies have tried their absolute best to stay ahead of their competitors. They make use of marketing strategies and blueprints to develop their brand and product image, use digital marketing to drive more traffic to their websites and work hard to gain the attention of the customers. Continuous development of their products and services followed by a strong online marketing strategy earns them a strong position in the market and in the heart of the customers. In this article, we are going to be looking at Optical corrections every logo designer should know about
The design strategy is a very important part of every marketing strategy. Every company should have its design strategy firmly aligned with the brand strategy. Why? Because, according to research, visual content is processed 60,000 faster by the brain, in comparison to text content. In this article, we take a look at Understanding Design Strategy for Effective Graphic Design for Clients
A brand style guide is only useful if your team refers to the guide when creating various campaigns and pieces of material which represent your brand. A style guide lays out best practices and creates consistency no matter who works on various projects and even if you hire outside freelancers to fill the gaps.
This may be a bold (and perhaps inaccurate) statement, but consider this. Where would Nike be without the famous Swoosh? What about Google’s upbeat, colorful interfaces and Doodles? Or Apple’s minimalist silhouette of a half-bitten Macintosh apple?
Are you a hand letter artist who wants to improve your letter forms and script lettering? or maybe you want to learn more about the art of creating custom letterforms? Then we have the perfect online course for you to lean just that. The course is taught by UK hand lettering artist Ian Barnard who is passionate about typography and creating custom lettering and as he explains
“learning the wonderful craft of calligraphy. It’s amazing what can be achieved when we make stuff with our hands”
Dive into this course and learn how to Level-Up Your Script Lettering! With Ian Barnard.
To capture a brands personality and make it stand out above the competition it needs an eye-catching logo that is not only representative but also identifiably unique, memorable, adaptable and timeless. In this article, we take a look at The Art of Logo Design
When it comes to designing a logo, the successful elements all come from the details of the design. This is especially the case when it comes to font and typography of the words on a design where every specific aspect of the wording will create a particular impression and will send a certain message. In this article, we present to you Your Complete Guide to Advanced Logo Typography & Letter Spacing
The design world is diverse and as much as it is diverse; there is a whole lot to explore within this world. However, The best thing about the design world is that nothing, big or small, is unimportant. Each element used exist in a perfect symbiosis and if one thing is out of the box, everything topples.
It can seriously hurt the entire look and feel of the design.
In this article, we take a look at the History and analysis of successful logos and to understand what makes a great logo great, tips on how to make great logos.
Michael Cherkashin is an award-winning Graphic Designer and Creative Director in this article he shares his thoughts on logo design and how anyone can implement these practices to have a great logo for generations to last:
Designing a logo based on the current trends in logo design is never the way to go. Don’t ever design or redesign a logo to incorporate these latest trends just because everyone is talking about them as trends come and go they may fizzle out within a matter of months and my advice is to know what people are talking about and be aware of what’s happening but don’t follow logo design trends just because you think its the right thing to do because its not.