When it comes to designing a logo, the successful elements all come from the details of the design. This is especially the case when it comes to font and typography of the words on a design where every specific aspect of the wording will create a particular impression and will send a certain message. In this article, we present to you Your Complete Guide to Advanced Logo Typography & Letter Spacing
The design world is diverse and as much as it is diverse; there is a whole lot to explore within this world. However, The best thing about the design world is that nothing, big or small, is unimportant. Each element used exist in a perfect symbiosis and if one thing is out of the box, everything topples.
It can seriously hurt the entire look and feel of the design.
In this article, we take a look at the history and analysis of successful logos and to understand what makes a great logo great, tips on how to make great logos.
Michael Cherkashin is an award-winning Graphic Designer and Creative Director. In this article he shares his thoughts on logo design and how anyone can implement these practices to have a great logo for generations to last:
Designing a logo based on the current trends in logo design is never the way to go. Don’t ever design or redesign a logo to incorporate these latest trends just because everyone is talking about them as trends come and go they may fizzle out within a matter of months and my advice is to know what people are talking about and be aware of what’s happening but don’t follow logo design trends just because you think its the right thing to do because its not.
Logos are essential for every business. It’s a representation of their brand, which is why companies pay lots of money to hire people who can create an excellent logo for them. If you want to be a logo designer, you need to start by taking a graphic design course. Doing sketches and doodles isn’t enough to become successful in this field.
Here are some good reasons why taking a graphic design course is beneficial for future logo designers:
Graphic design—you may think the profession is all about art, but the reality is much different. All professional graphic designers have at least one story about a “hellish” client. Client demands can get in the way of a designer’s creative process, making things complicated. It might be unpleasant, but putting up with difficult clients and delivering as ordered is part of the job. Graphic designers, thus, should master the art of compromise.
A freelance niche refers to a small segment of the total market that buys freelance services. This can be defined as a “horizontal” segment, usually focused on a particular service, like “Logo Design”. And a “vertical” segment, focused on a particular sector of an industry, like online retail. Ignore broad service segments (horizontal), because nobody seeks out services. They want to solve their problems. Instead, I’ll try to convince you to focus on the problems of a specific industry (vertical). The goal is to spend the least amount of time winning work, and more time billing.
Emotions play a significant role in our decision-making. It goes beyond intuition as an emotional state when deciding also contributes to the final verdict given. We let go when we are happy and often get super annoyed over little things when we are already stressed out. Emotions reflect in our behaviors and actions, thus the need to trigger the right emotions.
Let’s face it straight away – every graphic designer experiences emotional burnout at some point in his/her career. As a matter of fact, it’s a widespread problem that affects professionals in all fields of work.
Graphic design has become one of the most important marketing tools of today. The success of it depends greatly on the audience and how people respond to it. With that in mind, we can say with certainty that graphic design is more than an investment in time or money – it is a personalized approach that focuses on the audience.
To create a design that stands out and meets the eye of the person looking at it, you need to look at and study design psychology. The preferences of the clients are the key to success and these seven tips will help you get it right.