A company without a logo is like a man without a face – no one can recognize it. It’s one of the most important elements of a brand’s visual identity and you need to approach logo design with all due attention and creativity. In this article, we talk about Good Logo Design vs Bad Logo Design: What’s the Difference.
Here’s an exciting story about Typography Fonts: in July 2012, Errol Morris conducted an experiment titled ‘Are You an Optimist or a Pessimist?’ Where he presented an excerpt from a book by David Deutsch (The Beginning of Infinity). Morris wasn’t bothered with what people thought they were. He wanted to know how typography fonts influence perception, how typeface affects the credibility of the text. He used 6 fonts (Baskerville, Comic Sans, Helvetica, Georgia, Computer Modern, Trebuchet) and text in Comic Sans and Helvetica had the most negative responses while Baskerville was the clear winner. In this article, we take a look at 4 Typography Designs with Awesome Font Selection.
Do you know colors increased web recognition by 80%?. Colors make designs come alive! Not only does it attract the attention of the onlookers, but it also influences a person’s mood and emotions. In this article we share some insights Colour Combinations to Inspire Your Next Design.
What comes to your mind when you heard the terms ‘Graphic designer’ and ‘Illustrator’? You may think that both are a related profession. Well, in both professions, professionals do the same type of work. But, there is a fine line that separates both creative fields.
Over the past few years, companies have tried their absolute best to stay ahead of their competitors. They make use of marketing strategies and blueprints to develop their brand and product image, use digital marketing to drive more traffic to their websites and work hard to gain the attention of the customers. Continuous development of their products and services followed by a strong online marketing strategy earns them a strong position in the market and in the heart of the customers. In this article, we are going to be looking at Optical corrections every logo designer should know about
The design strategy is a very important part of every marketing strategy. Every company should have its design strategy firmly aligned with the brand strategy. Why? Because, according to research, visual content is processed 60,000 faster by the brain, in comparison to text content. In this article, we take a look at Understanding Design Strategy for Effective Graphic Design for Clients
A brand style guide is only useful if your team refers to the guide when creating various campaigns and pieces of material which represent your brand. A style guide lays out best practices and creates consistency no matter who works on various projects and even if you hire outside freelancers to fill the gaps.
This may be a bold (and perhaps inaccurate) statement, but consider this. Where would Nike be without the famous Swoosh? What about Google’s upbeat, colorful interfaces and Doodles? Or Apple’s minimalist silhouette of a half-bitten Macintosh apple?
Are you a hand letter artist who wants to improve your letter forms and script lettering? or maybe you want to learn more about the art of creating custom letterforms? Then we have the perfect online course for you to lean just that. The course is taught by UK hand lettering artist Ian Barnard who is passionate about typography and creating custom lettering and as he explains
“learning the wonderful craft of calligraphy. It’s amazing what can be achieved when we make stuff with our hands”
Dive into this course and learn how to Level-Up Your Script Lettering! With Ian Barnard.
To capture a brands personality and make it stand out above the competition it needs an eye-catching logo that is not only representative but also identifiably unique, memorable, adaptable and timeless. In this article, we take a look at The Art of Logo Design