When starting a business or trying to take an established business to the next level, a lot of business owners overlook the businesses logo design. They fail to realise the importance this element of their business has on its overall success. A logo is the face of a brand and the first visual element customers see when interacting with a brand, and the first emotional connection they have. In this article we take a look at Boosting Your Business Brand with an Eye-Catching Logo.
At the start of 2019 there were more than 5.82 million small businesses operating in in the United Kingdom. Being a business owner is no easy feat as it not only entails appeasing your customers but constantly finding ways to remain relevant in highly-competitive markets as well. Building a strong brand and earning recognition for it is of utmost importance if you want to remain competitive and increase your customer base. One way to build strong brand awareness is to ensure that your logo ticks all the right boxes in terms of being both impactful and memorable. By understanding the importance of a good logo and knowing how to create one, you can give your brand a very useful boost.
Design with electronic media in mind
In our technology-driven digital age, social media has become one of the cheapest and most effective ways to market a brand. In order for your social media marketing efforts to be as effective as possible, you need everything from the photos you post to your business’s logo to be as professional and eye-catching as possible. When designing your logo, it is important to do so with electronic media in mind. Some colours and fonts may print well but once you upload it to your website on Instagram account, it loses half of its appeal. A strong logo will be equally as striking on a screen as it is on paper and will emphasise your brand standards in every possible way.
Don’t be afraid to think outside the box
Some of the best logos in the world trigger a reaction from both customers and non-customers. It is for this reason why it is so important to design a logo that sets the brand apart from the competition and is remembered by everyone who comes into contact with it. There are many ways to give your logo an ‘out-of-the-box’ look including your choice of font, colours, and the graphics you use (if any). A notable UK brand that steered clear of the conventional and produced a memorable, out-of-the-box logo is from diamond jewellery retailer Boodles who opted for a classy and demure text-based logo instead of the expected gems and diamonds associated with the industry.
Be mindful of your colour use
The colours you use in your logo can ultimately make or break your brand. While it may seem inconsequential, colour has a lasting impact on our subconscious with each colour possessing the ability to evoke a certain emotion in us. You can use both analog and complementary colours with great success as long as the final arrangement does not undermine your brand image. Take a look at the Nando’s logo, for example. The use of red and green, together with the Rooster of Barcelos, all point to the brand’s Portuguese influence. The red also represents passion and energy – two qualities the brand has become famous for. The two colours that are most commonly used in food-related logos are red and yellow. While red is an obvious choice, yellow is fast gaining popularity. Not only is it an intense colour but it is also eye-catching and triggers feeling of content.
Be careful with the fonts you use
The fonts you use in your logo are as important as your chosen colour scheme. Clear, readable fonts are an absolute must as illegible writing can severely damage a brand. Strive to use lettering that makes a name pop. It is also important that the font you use reflects the tone of your brand. Do not use a decorative script for a casual clothing brand and steer clear of informal writing for your upmarket eatery. Remember that your logo will be on display everywhere from your business cards to social media accounts which is why you need to stick to fonts that are easy to read from the get-go. Good examples of legible fonts can be seen on the logos of Vodafone, Wagamama, and Aviva – all who are widely-popular brands in the UK.
Balance shape and symmetry
When designing a logo try to not force contrasting elements together. The imbalance created by a myriad of round shapes fighting with sharp-edged ones is displeasing to the eye. So too are big logos that consist of too-small interior shapes and writing that leaves too much negative space visible. Although symmetry is as important as balance, the concept of it is often misunderstood. Symmetry does not mean that both sides of your logo have to be identical, but rather that the space used throughout the logo has to be controlled. While the Weatherspoon’s logo is perfectly symmetrical Sonic’s is not yet they are both perfectly-legible, eye-catching logos.
Opt for a simple, timeless look
Finding the perfect logo for your business may take some time and you will, more than likely, encounter quite a few horrors along the way. As tempting as it may be to opt for an ultra-modern logo, chances are it won’t be relevant to your business for more than a few years. Instead, choose a logo with a more timeless appeal with regards to the colours, font, and overall design of your logo. Don’t hesitate to get feedback from your customers along the way as they are ultimately the type of people you want to attract with your logo. In the end, it is of no significance how many redo’s there were, as long as the final product is simple and timeless. Good examples of a simplistic, timeless logo are those of Gourmet Burger Kitchen and Cadbury as they are both striking without being overly complex.
A good logo is of the utmost importance for your brand regardless of the size and age of your business. Thankfully, there are countless reputable logo designers that can assist you with the task at hand. We hope this article about Boosting Your Business Brand with an Eye-Catching Logo has been helpful, and be sure to leave your comments below.
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