Logo designs are supposed to reflect the entire persona of a brand through a few visual elements. Conveying a brand through a small image is not easy. Logo designers need not just to understand the brand’s core concept themselves, but they are also required to know how to deliver the message of a business to the audience creatively. The message should not only be passed to the audience, but the message should be persuading and pleasant as well. In this article, we discuss Tips to Make a Powerful Brand Identity through Latest Logo Design Trends
Today in this highly competitive market, it’s essential for a business to stand out among the crowd. And, for this, a company needs to be unique and highly recognizable by customers. In this article we discuss Brand Identity Design: 6 Highly Effective Principles To Achieve A Competitive Edge Over Your Competitors.
Every business owner is aware that the success of the business depends on many different factors, but not many are aware that branding is one of the most important ones. In this article we discuss So how do you How To Protect Your Brand Identity In 2019?
Your brand logo is not just a symbol. It is the face of your company. It is your brand identity that distinguishes you from other brands and people identify your brand from it. That is why it is important to put your best foot forward with your brand logo. In this article we take a look at 7 Clear Signs that it is time for your Brand to Redesign your Logo.
To capture a brands personality and make it stand out above the competition it needs an eye-catching logo that is not only representative but also identifiably unique, memorable, adaptable and timeless. In this article, we take a look at The Art of Logo Design
Branding is crucial for both well-established companies and young startups. Your company’s brand is more than distinctive colours and logo, it reflects the values of your business and represents an image your consumers can relate to. When consumers associate certain values and principles with your brand, it gains influence and attracts new customers, while also increasing loyalty and engagement among the existing ones.
Just like any growing business or a start-up, you have to compete with innumerable big and small brands with devoted client base and large marketing budgets. This is the reason why you have to search for ways to stand out from them. A solid brand building plan is the sure shot solution for this. But branding is much more than a well-placed advertisement or a cool logo. It’s much more than that.
In many ways, building a company is akin to raising a baby. They both start with conception, and then you nurture it/him for years while loving them more than anything else. So, it goes without saying that when you are designing a professional logo i.e. the face of the company, you want it to be the very best. You don’t want to compromise, and you shouldn’t, for the logo is more than just an attractive design that carries the name of your company, it’s the symbol for everything that the company stands for.
Following on from the previous book review in this edition we will be looking at David’s second book Work For Money, Design For Love by David Airey. This book answers the most frequent questions about starting and running a design business.
Its a refreshing, straight-talking advice guide from the Logo Design Love author and designer that is David Airey. In this book, David answers all the questions designers have about launching and running their own design business. As David explained the idea for the book was inspired by the many questions he receives from designers that visit his blogs.
Some of the most common questions designers ask are ” How do I find new design clients?” “How much should I charge for my design work?” “I have a difficult client how do I handle them?”
In this Logo Book Review, we are going to be taking a look at Logo Design Love by David Airey – A guide to creating iconic brand identity’s published in 2009 and a popular logo design book by David Airey an Irish Graphic Designer. The book has received a vast amount of credit from the design community and can be found on the bookshelves of thousands of logo designer’s around the world.
I have had this book since it was first released and it’s been a very valuable resource for me over the past 9 years. It’s one of those books I think every logo and brand identity designer should own. It’s perfect if you’re just starting out or if you’re like me and experienced designer whos been in the game for near two decades it’s also worth owning!