Creating a brand identity in a popular niche can be quite challenging. A strong brand identity will not happen overnight because it’s not about adding a logo and picking a few colours. In this article we discuss How to Design Your Brand Identity When You’re in a Competitive Niche.
Technological innovations have given rise to various advancements everywhere, and the business world is not left out. Recent studies show that all levels, types, and sectors have become competitive because of these advancements. In this article we discuss The Importance of Logo and Design for a New Brand.
In this article we discuss Everything You Should Know About Visual Branding.
2020 has not been the best year for a lot of people and businesses around the world. There have been so many large scale changes happening all over the globe and it’s been difficult for brands to take any risks with their design. In this article, we discuss the Top 17 Brand Design Trends We’ll See in 2021.
Know your onions: Corporate Identity by Drew de Soto is a very good read much like his other books, its packed full of knowledgeable advice from a designer who has been in the business for over 25 years.
What qualities make an organization one-of-a-kind? Are those employees, products, design, slogan, or mission? The correct answer is — all of them! Corporate or visual identity is the umbrella term for all of these qualities. In this article The Role of Communication and Visual Identity in Modern Organisations.
In this article we discuss How Unique Is Your Brand – Acknowledge Your Brand From Different Perspectives.
Your business’s success isn’t just about the things you sell — it’s also about what you stand for and consider important. Some brands may value slick, professional product design. Others may want to focus on high quality customer service and their products’ hand-crafted or artisanal qualities. In this article we look at How to Create A Compelling Brand Identity.
The terms “brand” and logo “are often used interchangeably. But while a logo may be a symbol of a business, it is not an entire brand. In fact, a logo design is just a small step towards the development of a strong brand identity. In this article we share How to Build a Strong Brand Identity.
When starting a business or trying to take an established business to the next level, a lot of business owners overlook the businesses logo design. They fail to realise the importance this element of their business has on its overall success. A logo is the face of a brand and the first visual element customers see when interacting with a brand, and the first emotional connection they have. In this article we take a look at Boosting Your Business Brand with an Eye-Catching Logo.