Graphic designer Aaron Draplin looks back on his career so far in this colourful, detailed and heartfelt book.
Aaron Draplin is the graphic designer behind the branding of Ford Motors, Esquire, and even the Obama Administration. This big colourful book takes a look back on his amazing career so far in this heartfelt and pointed retrospective.
Designer Aaron James Draplin’s book Pretty Much Everything certainly lives up to its name. This mid-career retrospective is stuffed with countless examples of his influential work, ranging from snowboard graphics to logo designs, and insights into Draplin’s unruly career path.
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In a press conference in 1981, there was a question from a journalist about why Jobs chose the name Apple. To this question, he answered, ” I love apples and like to eat them. But the main idea behind Apple is bringing simplicity to the public, with the most sophisticated way, and that’s it, nothing else.” “The fruit of creation, Apple. It was simple but strong . ”
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When people ask me to explain brand development, I usually respond with a question and possibly a metaphor of sorts, “Do you think you would be who you are today if you didn’t have your name?”
Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while. We then make assumptions or form judgments about them quickly and those assumptions accumulate. So the first piece of information, a name, is paramount. First impressions can set the stage for future and much larger interactions. A name can direct you in a positive or a negative direction.
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There are an estimated three hundred million companies in the world today that’s three hundred million brands with some brands as big as Apple and Coca-Cola others as small as a one-person business.
With so many brands in the world today it’s getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with these three steps.
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Making your brand recognizable but, more importantly, distinguishable from your competitors is one of the crucial traits. This is essential in the era where people out there look forward towards capitalizing on product similarity and mistaken corporate identity. More importantly, for a person to make a purchase, they usually need to first get familiar with your brand, not just to see what you have to offer but also to study your policies and learn more about your corporate values. All of this can be achieved through a cunning construction of visual identity. Here are some tips on this topic.
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In this Logo Book Review, we are going to be taking a look at Logo Design Love by David Airey – A guide to creating iconic brand identity’s published in 2009 and a popular logo design book by David Airey an Irish Graphic Designer. The book has received a vast amount of credit from the design community and can be found on the bookshelves of thousands of logo designer’s around the world.
I have had this book since it was first released and it’s been a very valuable resource for me over the past 9 years. It’s one of those books I think every logo and brand identity designer should own. It’s perfect if you’re just starting out or if you’re like me and experienced designer whos been in the game for near two decades it’s also worth owning!
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Good design is essential for a strong brand identity. But it’s only the first step towards bringing a brand to life. In this guest post, copywriter and author Tom Albrighton explains how writing fits into the picture.
As all good designers know, a brand is more than just a logo. Brands are what people think of them, and a great logo – though vital – is only the first step towards shaping those thoughts. So what part does copywriting play?
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In this book review, we are looking at Logo Modernism by Jens Müller and Julius Wiedemann a book that has become a must-have for logo designers and a holy grail for logo fanatics and enthusiasts.
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Very few managed to do for esthetic of advertisement and pop-culture of the second half of the XX century as much in general, as graphic designer Saul Ross did. Martin Scorsese called him a person who found and distilled poetic of the modern industrial world. Apart from Scorsese, the designer managed to work with Hitchcock, Preminger, Kubrick and Billy Wilder for over 40 years of his career, created about 100 of movie posters, was a filmmaker, made several the most recognizable logotypes of American corporations, which are popular until now.
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I should imagine that all creatives at some point get asked “where do you find logo design inspiration as a designer?” or “where did that idea come from for that logo?”
I must say I get asked the question “Where do you find logo design inspiration?” at least once a week and there is honestly no right or wrong answer to this question. Each designer has their own process and ways of gaining inspiration
As an individual creative professional, we as designers need to find our process and ways of gaining inspiration as everyone is different in their approaches when commissioned to a design project they then need to find inspiration for.
In this community-based article, we discuss Where to find logo design inspiration, with insights from designers we have interviewed, and other designers from the design community who answer the question Where do you find logo design inspiration?
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