It wouldn’t be an understatement to say that your company’s logo is the center of attraction for your brand. It is one of the most crucial branding assets that have the capability to either entice or repel your target audience. To put it differently, logo design is the make or break factor that plays importance in placing you at the forefront of your customers. Keeping the significance of the logo in their mind, you need to get your logo design right!. If you don’t, you run the risk of destroying your entire brand persona for which you will pay the price in the long run. In this article, we discuss Why does a Logo Design Fail? Secrets Revealed.
A brand logo is the true identity of a brand and represents its vision or particular characteristics. Branding as a wholesome entity has changed over the years with the advent of technology and other digital channels. Today, every consumer wants to connect with the Brand and get associated with a popular brand. In this article, we discuss 4 Benefits To Brand Value That Is Provided By A Logo
Sagi Haviv is a partner and logo designer at Chermayeff & Geismar & Haviv, this independent New York-based graphic design firm is responsible for many of the most famous logos of all time, including those for Mobil Oil, Chase bank, PBS, NBC, Showtime Networks, NYU, National Geographic, and Barneys New York. The firm most recently designed the new logo for Animal Planet. Check out Sagi’s new online class Designing Brand Symbols: The Principles & Process of Making Logos that Last.
Why would you want an animal logo? Well, for starters you could be in the pet/animal industry obviously. Secondly, you can piggyback on what the animal is able to convey about your company and the brand. If you think about it, even animals are in a way already established brands that represent various values and beliefs. In this article, we have put together The Ultimate Animal Logo Design Guide.
Boots is one of the most iconic brands in the UK, trading since 1849. It’s well known for being a health and beauty retailer/pharmacy but the brand had become ‘dated’ and ‘old-fashioned’. In this article, we look at The Process of Boots Logo Redesign With Rob Clarke.
You have made the decision to have a professional logo created for your new business. The only problem is that you are stuck and have no idea or direction you would like to go before embarking on a professional logo designer as its always a good idea to have some ideas moving forward. Not to worry as this article about Where To Get Ideas For Creating A Unique Logo will explain to you all about where to get ideas for getting a unique logo design created.
Great company logos aren’t always easy to identify, because it takes time to pick up on the nuances. Be honest: how many times did you see the Amazon logo before you consciously recognised that the arrow went from A to Z? Or did you only spot it when you read about it? In this article, we discuss 5 Terrible Company Logos (And Why They Went Wrong)
Never underestimate the power of your logo – it’s the symbol of your brand. Indeed, people see your logo whenever they purchase your products or services. In terms of brand recall, it is an extremely powerful tool. This is why you see logos in ads and on billboards. Designers call it the ‘power of visualisation’. In this article, we discuss Where to Place Your Logo to Enhance Your Brand.
As a professional logo design studio that specialise in logo and brand identity design we obviously love designing and creating logos it’s our passion! We live and breathe logos!
But once the project is finished and the client has approved the design then comes a time-consuming task of saving all those different logo file formats to hand over to the client
Now I’m sure that there are millions of designers out there that feel the pain when reading this and you have to admit it’s a time-consuming process. In this article we take a look at the amazing tool The Logo Package Express – The Essential Logo Design Tool!
The small image or graphic known as the logo is the face of any brand, startup, and company. It defines the main motive of the firm and helps to establish the brand value. They also help you to distinguish your brand from all the other similar business. In this article, we take a look at World’s Most Well Known Logos And What You Can Gain From Them.