A logo is an important factor in establishing brand recognition. It is often the first brand element that consumers engage with to start the brand experience. In this article, we share 8 Reasons Why 65% of Small Businesses Pay a Premium for Logo Design and you should to.
What qualities make an organization one-of-a-kind? Are those employees, products, design, slogan, or mission? The correct answer is — all of them! Corporate or visual identity is the umbrella term for all of these qualities. In this article The Role of Communication and Visual Identity in Modern Organisations.
Your business’s success isn’t just about the things you sell — it’s also about what you stand for and consider important. Some brands may value slick, professional product design. Others may want to focus on high quality customer service and their products’ hand-crafted or artisanal qualities. In this article we look at How to Create A Compelling Brand Identity.
Starting a new business? The first thing you must focus on is your logo design. A logo can give you brand recognition. You can also establish a personal relationship with your prospective clients by creating a unique logo. In this article we give you 10 Reasons Why Logos Matter for Every Brand.
The terms “brand” and logo “are often used interchangeably. But while a logo may be a symbol of a business, it is not an entire brand. In fact, a logo design is just a small step towards the development of a strong brand identity. In this article we share How to Build a Strong Brand Identity.
A brand is commonly defined as a distinct design, sign, symbol, words, or a combination of these, used to create an image that distinguishes a product or business from its competitors. In this article we discuss Brand Identity Questions: The Importance of Being Unique.
When starting a business or trying to take an established business to the next level, a lot of business owners overlook the businesses logo design. They fail to realise the importance this element of their business has on its overall success. A logo is the face of a brand and the first visual element customers see when interacting with a brand, and the first emotional connection they have. In this article we take a look at Boosting Your Business Brand with an Eye-Catching Logo.
Every human being is different from the other and everyone has a very unique and distinctive identity. Similarly, each brand is different from the other and the reason why one brand sells more than the other is the ‘Brand Identity.’ It is the most important factor which sets your brand apart from the rest and influences the marketing and the sales of any business or brand. In this article we discuss Elements Needed for a Comprehensive Brand Identity Design.
Brand identity is the key to success for any company. Everything from the brand name, logo design, slogan or even mobile marketing campaigns of a company need to be aimed at building a strong brand identity. In this article, we give you 5 Ideas to Create a Brand Identity for Startups.
Slogan, tagline, vision, mission – whatever you call it, it’s still something that defines what your brand is and what it stands for. Those four words mean different things, but they have something in common: they tell a story. And a brand slogan is probably the most important of them all. In this article, we take a look at 5 Reasons Why Your Brand Slogan Can Go Wrong.