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How to Design Your Brand Identity When You're in a Competitive Niche

How to Design Your Brand Identity When You’re in a Competitive Niche

Creating a brand identity in a popular niche can be quite challenging. A strong brand identity will not happen overnight because it’s not about adding a logo and picking a few colours. In this article we discuss How to Design Your Brand Identity When You’re in a Competitive Niche.

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The Role of Communication and Visual Identity in Modern Organisations

The Role of Communication and Visual Identity in Modern Organisations

What qualities make an organization one-of-a-kind? Are those employees, products, design, slogan, or mission? The correct answer is — all of them! Corporate or visual identity is the umbrella term for all of these qualities. In this article The Role of Communication and Visual Identity in Modern Organisations.

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How to Create a Compelling Brand Identity

How to Create a Compelling Brand Identity

Your business’s success isn’t just about the things you sell — it’s also about what you stand for and consider important. Some brands may value slick, professional product design. Others may want to focus on high quality customer service and their products’ hand-crafted or artisanal qualities. In this article we look at How to Create A Compelling Brand Identity.

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