In this article we share 4 Tips for Creating a Website Built on Your Brand Identity.
Your brand should always be at the centre when you’re creating something new for your business. Your website is no exception. In this article, you can find four essential tips on how to incorporate your brand when building your website.
When you’re building a new website for your business, you must consider your brand. Your website should be a direct medium for communicating your brand to your customers.
Your website should be the epicentre of your digital presence. This is where people will go to learn more about your business, and potentially where they will purchase if you also have a webshop linked to your website.
So, it’s super important that your website presents itself in a professional manner corresponding to your brand.
Table of Contents
Use a High-Quality Website Builder
If you’re not a programmer, you should make sure that you choose a great website builder. Luckily, several great website builders are cheap or even free.
These have templates that will help you to build a professional website yourself. It has never been easier. These sites also have advice on the dos and don’ts of building a website.
Go here, to find a site that’ll help you build your website online and create your digital presence.
Create a Consistent Universe
Just like on the rest of your digital platforms, your website must have one consistent universe based on your brand identity. This means that everything on your website should be made with the thought of your target group and your overall storytelling in mind.
Consider this when you make your visual and written content. Your tone of voice should be in line with your visual identity and the other way around.
Everything should be tied closely to your product or service and the vision that you have for your business.
Consider Your Target Audience
Everything on your website should be made with the thought of your target audience. These are the customers that you’re trying to reach, so it’s important to be thorough and strategic.
If you already have a well-defined and successful brand going for you, this should be easy. If you still have not clearly defined your brand, this is where you should start.
Even though you will constantly adjust and perfect your brand, you will do yourself a big favour when establishing the ground pillars of your brand before building your website – always with your target audience in mind.
You can get insights by reading blog posts on the subject, and social media platforms to find out what is working for other businesses.
Make the Most of Your Website
Your website has tremendous potential for your business and is essential when starting a new business as it will be the platform where you will reach potential customers.
This is why it’s important to consider how you can make the most of it. Obviously, you should link to all of your social media accounts, so customers can easily find your other platforms.
You can also consider adding a blog to your website. A blog can help you to inform your readers about your business, product or service.
You can write blog posts on subjects related to your business that your customers will find informative, interesting and/or entertaining.
At the same time, this will help you to work on your SEO. You want new customers to find your website using search engines, and a blog can help you optimise your SERP tremendously.
Join The Logo Community
We hope these 4 Tips for Creating a Website Built on Your Brand Identity have helped. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community.
You can comment directly on the posts and have a discussion with Andrew, the Founder of The Logo Creative.
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