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How to Generate Creative Ideas for Logo and Brand Identity Design

How to Generate Creative Ideas for Logo and Brand Identity Design

  • 30/06/202121/07/2021
  • by The Logo Creative
  • Digital marketing has grown over the years. One of the main areas is having a unique logo designed for your brand. The more unique the logo is, the better your brand identity will be as a whole. In this article we explain How to Generate Creative Ideas for a Logo and Brand Identity Design.

    Having a brand is quite common nowadays but, only a few have a unique identity. The more competition there is, the more difficult it gets to generate creative ideas.

    There is a big difference between copying an idea and getting inspiration to create a unique logo design idea. Coping does not make your logo unique.

    The best thing to do is to fully understand who and what you are designing for, then get inspiration from various places. Before you begin generating ideas, then you will have a better understanding of what you are doing and a better chance of creating unique concept ideas.

    It’s not easy to be creative, even for the most seasoned creative professional, you need to get in the right mindset. To be creative, you should do a good amount of research. I recommend you to go through a particular process that suits you as an individual, you will develop this overtime.

    It should depend on the target audience. You can also make a collection of your research,  which helps you form creative ideas in your mind.

    Once you can generate a creative logo design idea, you will be able to build a solution that is appropriate for the project.

    This article will help you generate creative ideas for a logo and brand identity. We outline key areas to focus on down below.

    Let’s start!

    Table of Contents

    • The Importance of Generating a Unique Logo Design
    • Define Who You Are As a Brand
      • What is Your Mission?
      • What are Your Values?
      • What is the Voice of Your Brand?
      • How Are You Different?
    • Things to Consider While Generating Ideas
      • It Should Be Simple
      • It Should Be Versatile
      • It Should Be Timeless
    • Process to Generate Ideas for Logo.
      • 1. Give Time to Think
      • 2. Gather Information
      • 3. Do Mind Mapping
      • 4. Make Lists of Words
      • 5. Combine Words
      • 6. Draw The Combinations
    • Ask Yourself Questions After Making a Design
      • Will The Customers Like It?
      • Is It Different and Unique from my Competitors?
      • Does It Represent You?
      • Does It Look Attractive?
      • Is It Classic and Memorable?
    • Final Thoughts: How to Generate Creative Ideas for a Logo and Brand Identity
    • Join The Logo Community

    The Importance of Generating a Unique Logo Design

    A good logo design is the first thing that attracts a customer to a brand. It is the foundation and the first impression of your brand. It makes your brand look good and attractive before a customer even walks in.

    Over time it becomes the identity of your brand. It is something that stays with you forever as a representation of you. It is essential to make a unique logo as the more attractive the logo is, the more attention it will grab.

    It is a source of gaining more audience at the initial stages of the business. It shows who you are and what you represent. It is also an initial source of communication with the people.

    Define Who You Are As a Brand

    The thing you should do is,  knowing who you are. It will help you create your brand identity. Before you start,  you should have a clear understanding of your brand. The following are the things you should consider:

    • What is Your Mission?

    Before you begin to work on your brand, you need to have a mission. The mission will give your brand motivation in the long run. Also, it will provide you with a brand identity. Have a mission!

    • What are Your Values?

    What are the beliefs that drive your brand? Consider having some value when generating a brand. A brand made with values attracts more people. It will also help you stay focused on your brand.

    • What is the Voice of Your Brand?

    Your brand should be in such a way that it communicates with the customers. This includes designing your brand in such a way that it speaks volumes.

    • How Are You Different?

    To be unique in a competitive world, you need to differentiate yourself from your competitors.

    Before starting your brand, you need to have a clear understanding and a clear vision of the above. It will help you create a unique brand identity.

    Things to Consider While Generating Ideas

    There are a few things to keep in mind when making a good logo. Below is a list of things, such as

    • It Should Be Simple

    A unique logo does not mean it has to be complex. A simple design is better for describing yourself. It is much easier to convey your vision in a simple design rather than a complex.

    • It Should Be Versatile

    Since the logo is there in different parts of the brand, it should be versatile. The logo is there on business cards, bags and websites. The creation of the logo design should be in such a way that it looks good on everything.

    • It Should Be Timeless

    Following trends in every aspect is common nowadays. You should not follow any trends while making a logo. Trends go away but  timeless things stay forever.

    As the business is on an ongoing concern basis, the logo should reflect every era of life. This way, the logo is not outdated at any stage of life.

    Process to Generate Ideas for Logo.

    1. Give Time to Think

    To generate a good idea,  you have to put in the thinking behind the design. It is a whole process. The things you need  to start with are:

    2. Gather Information

    Start by gathering information about the brand. What, the brand is? What is the target audience? What is the focus of the brand? What are the values you want to convey? ,etc. By creating a notepad,  this is possible.

    You can add all the information needed about the brand in one notepad. It can also include questions for further gathering of information.

    3. Do Mind Mapping

    Once you have gathered enough information, you can do mind mapping. You can pick keywords from the above information. Now you can use the keywords for a visual representation of the information.

    4. Make Lists of Words

    You can separate each keyword and do the mind mapping with each keyword individually. This way a lot more similar words will come to your mind. You can make five to six or even more lists of words in this way. Don’t forget to cut off irrelevant keywords.

    5. Combine Words

    Take three to four words from each list and combine them to generate unique ideas for the logo. This way,  you can list down four to five best combinations.

    6. Draw The Combinations

    Pick out the words from the combinations and draw them. Draw each combination in a way that all three drawings interlink with each other. This way,  you will be able to generate unique ideas for a logo.

    Ask Yourself Questions After Making a Design

    • Will The Customers Like It?

    Customer preference is the most important thing in a brand. If the customers are not attracted to it, then the design is useless. Look at the design from the perspective of a customer and then decide.

    • Is It Different and Unique from my Competitors?

    Keep the designs of your competitors in mind. The logo design should not be like any of the competitors in the market.

    • Does It Represent You?

    The logo of your brand should be a reflection of you or your brand. Look at it in a way that describes you or not. This is the most important basis of assessing a good logo design.

    • Does It Look Attractive?

    You can figure out the attractiveness of a logo only by looking at it once. If your eyes sparkle when you see the logo, then that’s what you are looking for in your design.

    • Is It Classic and Memorable?

    You are the best judge when deciding if the logo is long-lasting or not.

    These questions can be the best way to decide if your logo is unique and appropriate for your business.

    Final Thoughts: How to Generate Creative Ideas for a Logo and Brand Identity

    The above information will help you generate creative ideas. It will also help you consider other aspects when generating ideas.

    You can also build a mood board. To do this, you have to collect all the relevant pictures and designs for your brand. Then paste these pictures into any document such as PowerPoint.

    You can also look for such material on the internet, in books, or in magazines. At this point,  focus on only what you feel like doing and try being more innovative when you explore.  Mood board will help you give a vision for your ideas.

    You can also start by doing word mapping. You can start by writing a word relating to the brand in the centre of a paper. Now pull out arrows extending from that word,  adding more relatable words to it. It is similar to the method written above.

    Picture mapping is another technique. It is the same as word mapping. The only difference is that a picture, symbol, or sign is drawn instead of a word.

    There are a thousand ways to be innovative in your thinking. It is wrong to say that only a few people are creative. But actually, anyone can be creative. To think creatively,  you need to spend time.

    There is nothing you can’t achieve with hard work. Spending a good quality of time is an important thing. Do not hesitate to take your first step. Give enough time for your research. The more research you have done, the more quality material you will have.

    Nobody is going to see what you are sketching initially. Sketch out all the material you have collected. You can even draw the rubbish one as there are no judgments. A unique logo will define your work.

    This article is a complete guide to innovative logo generating ideas. Try reading it all and follow the steps according to it. It will lead you to make a unique logo.

    Best of Luck!

    Join The Logo Community

    We hope you have enjoyed this article about How to Generate Creative Ideas for a Logo and Brand Identity Design. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community.

    Learn from our Founder Andrew who personally writes our community newsletter. You can also comment directly on posts and have a discussion.

    *TIP – Looking to learn logo design? We recommend the Logo Design Online Masterclass, it will teach you how to plan, design and execute logo designs. The course has also had great feedback from the design community.

    Learn Logo Design Online - Logo Design Master Class


    Author Bio
    Nisar Ahmad has been a digital marketing expert at Media Hicon for many years. He considers bringing all the keywords to the top of his duty and constantly providing value.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

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Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
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