Do you know colors increased web recognition by 80%?
Colors make designs come alive! Not only does it attract the attention of the onlookers, but it also influences a person’s mood and emotions.
While colors make a given design interesting, it becomes very difficult to choose the right color from the color palette. No matter what you are designing, a poster, logo, business card, the color combination you will choose will make a world of difference.
Now that the importance of color has been established, what are all the options that are available to you? Well, the sky is the limit in that case.
No matter what you opt for, make sure that the combination is appealing and engaging.
So let’s dig into the various color combination:
Natural: Fresh and Bright
When we think about spring, the freshness of nature around, the crisp feel in the air feels like a delight. That same delight can be brought in your design with the help of fresh and colorful blossoms and greenery.
Since it’s based on spring, this particular color palette features shades of green and coral that is sure to make your design stand out. These particular color combination can be used both for summer and spring event posters or even for advertising a particular product scheduled to be launched during this season.
Mellow and Professional:
Most business brands make use of red and blue to a great extent. Why? Because these two colors have hidden meanings attached to them. Red says “powerful and confident”. Whereas blue stands “calm and trustworthy”.
In that light, a color combination having a bit of both red and blue says both without much effort. However, there are many professionals who would prefer to stick to the blue and grey tone. A sudden burst of brick red may be a little too much for them. But be rest assured, that such a color combination is still classic.
Earthy and Dark Tones:
Have you ever been to a dessert? Doesn’t the entire landscape look dynamic and breathtaking? Well, your poster, advertisement, and even your business card can look that drastic and beautiful if you add these color combinations. Plus, they add a fresh break to the daily color that everyone is using these days.
So do not hold back from using these dynamic contrasts and color scheme. But if you are someone who does not want to go for a toned brown look, you can always opt for something that is bright, vibrant on the grey side, or something from the plum and orange family.
Drama and Crisp:
Well, nature can be dramatic too. Have you seen the beauty of nature during the monsoon? Suddenly all the colors are so bright, crisp and dramatic. It’s very hard to miss that! In the same way, you can introduce a bit of that drama in your design. There are shades in the color palette which covers the beauty and color contrast of Iceland, the most dramatically beautiful place on Earth!
The color palette has warm and grey undertone accompanied by the cooler shades of green. This combination exhibits a range of light shades accompanied by dark shades. You can select any two or three of these colors to craft a beautiful design.
Love For Blues:
Though most say that the color blue is associated with depression and sadness, do you really think that is the case? The why does the blue sea attract so much? Why does the blue sky look so beautiful? Contrary to popular belief, blue is a natural color which creates a cool impact on your design. These are ideal for business cards and event posters.
The monochromatic color combination and palette are extremely versatile. While cool blue may not come out as a monochromatic color palette, according to most technical definitions, for the cause of visual purpose they play more or less the same impact. This combination can be used almost anywhere.
In this era dominated by technology, most of us do not get the chance of going outside. We are more or less stuck indoors looking outside with the help of our computers. In such conditions, having a bit of natural outdoor color in your design can appear as a fresh break.
This color palette goes perfectly well if one has a brand which uses green as the dominant color, or if the brand talks about natural elements. In contrast to dull shades, this color combination brightens up any design. It’s just like nature, a bit of green and tangy brown can shake things up!
Use Of Primary Colours With Vibrant Twist:
Primary colors with a vibrant twist never fail to grab the attention of viewers. They add the must needed fresh break to the design and can be used for almost anything. Its human psychology to get attracted and engaged with popping colors and that is exactly what these designs do.
They grab the attention and makes the design a success. This particular palette has a unique touch and can be opted by those who wish to create some unique visuals that are eye-catching.
Refreshing ad Pretty:
A little pink, a princess blue, a bubblegum tone always brings in a sense of joy and bliss. Its something out from our childhood storybooks. The color palette representing these colors can be used to make a poster for occasions such as Easter, Women’s Day, brunch party and such other elite events.
However, though these colors create a soft, easy-on-the-eyes design, pink can be too much for a few people to handle. For such people, two aqua based shades and the bright yellow can be used. This combination too is fresh and highly attractive
Fresh with Energy:
Many people say that the design should convey what the brand stands for, That is absolutely true, you cannot have your design say a very different story. In that light, color combination plays a very important role.
For instance, if you are a brand selling protein supplements and energy drinks, the color combination you select to make your poster must be energetic too.
In that light, you must use colors which are energy filled such as neon blue shades, and lush green. Such a color combination gives a kick start to the brand as sends the right message to the customers!
So select the right combinations and let your designs do the talking.
Kavita is an Outreach Specialist cum Content writer at ViralChilly. When not glued to her laptop, she can be found making travel plans that rarely happen 😉