Not every company and client will be sold on your abilities as a creative and hand you the duties of branding or rebranding their business on a whim. Whether you are a junior graphic designer or a professional art director, sometimes you will have to write a design proposal to win over a client. In this article, we take a look at The Guide to Write a Winning Design Proposal.
The design strategy is a very important part of every marketing strategy. Every company should have its design strategy firmly aligned with the brand strategy. Why? Because, according to research, visual content is processed 60,000 faster by the brain, in comparison to text content. In this article, we take a look at Understanding Design Strategy for Effective Graphic Design for Clients
A brand style guide is only useful if your team refers to the guide when creating various campaigns and pieces of material which represent your brand. A style guide lays out best practices and creates consistency no matter who works on various projects and even if you hire outside freelancers to fill the gaps.
If you love creating art, graphic design may be the best choice for you. Graphic Design can seem to be the best job in the world, especially for beginners. However, this is not always true. As long as you have passion and creativity, a career in graphic design can open doors you didn’t even know existed.
Whether you’re a professional designer, a beginner designer, or a webmaster that’s looking for the basics of web and graphic design, you should be aware of one thing:
Just like writing, coding, or language learning, designing is primarily a skill. It can become art if passion, knowledge, expertise, and experience are each present. Either way, you cannot master a skill and you cannot design art unless you have a solid foundation.
Well, for that reason, in today’s post, we’ll cover 12 basic rules of aesthetic design, rules followed by most contemporary professional designers
Getting your graphic design projects right is no easy feat. There are so many elements and aspects to consider per project that not only can it be hard to know where to begin, but also to make sure everything is covered and prepared for. However, the actual process isn’t even the most challenging bit; getting the ideas in the first place is.
To capture a brands personality and make it stand out above the competition it needs an eye-catching logo that is not only representative but also identifiably unique, memorable, adaptable and timeless. In this article, we take a look at The Art of Logo Design
Graphic design has always been a popular choice for those deciding on a profession, especially if you are creatively inclined, as you get to flex that muscle while you work! For this reason, the competition is thick, and becoming a proficient graphic designer and securing a role or freelance work can seem like a big hill to climb. Especially when you take into account the number of techniques and software available to designers these days. In this article we discuss Graphic Design Tips Every Beginner Should Know
The design world is diverse and as much as it is diverse; there is a whole lot to explore within this world. However, The best thing about the design world is that nothing, big or small, is unimportant. Each element used exist in a perfect symbiosis and if one thing is out of the box, everything topples.
It can seriously hurt the entire look and feel of the design.
Creating a perfect color combination for your brand may seem like a routine job, but it’s actually a challenging and time-consuming task. A color palette has the power to boost brand awareness or chase customers away, so you have to be clever enough to choose the best color scheme.