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How to Choose the Right Brand Identity for Your eCommerce Store

How to Choose the Right Brand Identity for Your eCommerce Store

eCommerce is a rapidly growing sector. Every year it carves out a larger share of the retail market than the last. Generally speaking, this is a good thing. It’s helping develop an entirely new sector of the economy that makes it easier for people to enjoy the freedom and flexibility of working online.
Yet the downside of all this activity is that competition is ramping up. Consumers are constantly bombarded with marketing and advertising, so it’s becoming increasingly difficult to stand out.

Strong branding can help you cut through the noise and be heard. This means developing good, consistent messaging that resonates with your target audience. And it also means creating great content.

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10 Fresh Free Fonts for Graphic Designers

10 Fresh Free Fonts for Graphic Designers

There are few things more exciting for graphic designers than choosing a font for a new product. It is a highly creative activity, which can also be very challenging and time-consuming, especially when you have to navigate through the seemingly-endless pages of typefaces that don’t match your inner vision. And it’s an even bigger struggle to find a free font. That’s why we have done an extensive search and selected some of the best free fonts available online, so you can enjoy your creative process more:

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Expanding Brand Identity Past Graphic Design

Expanding Brand Identity Past Graphic Design

Your brand identity is one of the highest ROI activities that you can take on. It is even more important than product design. Just ask Nike – these are people who make shoes in China for less than five dollars a pair and sell them for around $200 in Western countries. They are not receiving that much of a markup for the quality of the product.

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How to Answer the Question: What’s Your Hourly Rate?

How to Answer the Question: What’s Your Hourly Rate?

What do you say when a prospect or client asks, “What’s your hourly rate?”

Do you instantly capitulate and respond with a number? Or do you take the lead in the conversation and respond with your “qualifying questions,” which are designed to help you determine if this client is a good fit for you?

I know what you’re thinking: “If they ask for my hourly rate, don’t I have to tell them?”

Well, no, actually, you don’t!.

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The Best Design Principles for Better Graphic Designs

The Best Design Principles for Better Graphic Designs

Businesses have always been about window-dressing! Earlier, in the physical markets, the actual windows were made pleasing enough for the customers to visit the stores and make the purchase.

However, now that businesses have gone digital, we usually work at dressing the windows of devices being used by the customers. And that is usually done by providing the best UI/UX designs to the audience of business websites, e-commerce stores, and even the blogs.

Working on the aesthetics of a website, store, or blog goes incomplete without working on your graphic designs. If your graphics seem homemade and unprofessional, your website is doomed! And that’s for sure!

Here are the best graphic design principles that one must follow to set their design game right:

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