Are you thinking of how to brand your business? Instead of looking for some long name that people will not remember, you can choose a wordmark. In this article we discuss How to Make Your Wordmark Style Logo Recognisable.
Words are easier to remember especially if they’re unique, short, and catchy. Another great reason why you should settle for a wordmark is that it will make your brand easily recognisable to the public.
Additionally, wordmark logos tend to be timeless. This means that the wordmark logo for your brand will not require any variation in the future.
So how do you come up with the perfect wordmark logo design for your business? Take a look at the tips below.
Choose an Ideal Pair
To start off, we will get this out of the way first. When designing a wordmark style logo, you may want to include a tagline or slogan as they are also known.
It’s vitally important to take into consideration that your wordmark logo will most likely have two different typefaces, the first being the brand name and second the tagline if it’s going to be included.
It’s also worth noting that you don’t need to include a tagline, but there are occasions when a tagline will be included.
On those occasions where a tagline is to be included, it’s important to pair up the two sets of typefaces ideally.
They must complement each other in many ways. But there are also things you need to be aware of:
- Use a maximum of two fonts – Keep it simple, keep it clean, think legibility!
- Combine serif with sans serif – As a general rule, the more contrast between fonts the better.
- Avoid similar classifications of type – By doing this, you won’t get enough contrast and will likely end up with conflict.
- Contrast in sizes – To achieve contrast, get enough difference in point size between the various fonts.
- Contrast in weights – Ensure a clear visual hierarchy by using varying font weights, with clear differences in the boldness of the fonts used.
- Assign distinct roles to each font – Consistency is crucial to a professional-looking logo design
- Don’t mix different moods – recognise that each font has its own personality and mood. Don’t pair fonts that simply aren’t meant to go together.
- Pair a distinct font with a more neutral one – if one of your fonts has a lot of personality and a very distinct style, don’t pair it with another font that also attracts lots of attention.
- Avoid discordant combinations – Contrast is always good, but steer clear of discord. Combine fonts that at first glance seem to be very different but are similar in terms of proportions.
- Use fonts from the same typeface – Using different fonts from the same typeface saves you a lot of time, They’re both from the same font family, so they should get along!
Select Uppercase or Lowercase
Another thing to consider when coming up with a wordmark design is whether you will use uppercase or lowercase. While there may be popular wordmark logos that focus on only one case, you can spice up the wordmark by mixing up the cases.
We’ve seen some pretty unique typography trends lately that utilise both upper and lowercase letters, so feel free to get creative with wordmark logo design.
Another significant thing that will make your wordmark logo exclusive from other designs is the colour that you use. What strokes of colour will you use for your design?
You can use a wide variety of colours for the letters, or just stick to one primary colour. Go for colours that will enliven and amp up the design of the logo.
One source of colour inspiration could be the company. What is the culture and image of the organization? If the company deals with environmentally friendly, non-toxic and biodegradable products, then the best colour for the wordmark would be green.
If the organization deals with promoting the rights of people of colour, then you could use different colours like brown, yellow, and black in the logo.
Learning of the psychology effects or impacts of colour can also help you come up with the best pair of colours to use. For example, when a brightly coloured brand logo appears online, people tend to associate the organization with liveliness and fun.
Brands with sombre hues in their wordmark logos tend to come out as formal and serious organizations, which is why corporate brands prefer them.
Select a Font That Rhymes With the Personality of the Brand
If your company deals with shoes, it would be very strange and weird if you chose a festive and fiery font for the word mark design.
The font needs to complement what the brand is about. In this case, since the organization deals with shoes, a slick and bold wordmark logo would be perfect.
A business that deals with food like pizza or drinks would fit best with a wordmark logo that looked fun, fiery, and artsy.
In order to know which font or typography to use, think of the values and characteristics of the organization.
What kind of brand personality does the business have? Is it traditional, cheerful, bold, carefree, or technical?
Your target audience should be able to feel the vibe of your brand by simply looking at the topography of the wordmark logo.
There are hundreds of unique, professionally designed fonts online, so ensure that you do not settle for common typefaces because they risk giving your wordmark logo a cliché appearance.
Personalize the Letters of the Wordmark
While it may be easy to come up with perfect letter pairings, colours, and font, your wordmark may still not have an appealing look.
One way to enhance the appearance of the design is by personalising the letters. If your company deals with bottled water and one of the letters of the wordmark is an “i” you can replace the small dot on the letter with a splash to make it more appealing. The splash will immediately communicate that the brand deals with water.
You can also use a different colour on one part of the wordmark. This ideally works if you decide to use two sets of colours for the design.
Instead of mixing up the colours, you can use one block of colour on one side for instance the left, and use the other colour on the right side.
Another way of adding personality to your design is by framing the wordmark. Once you have the colours, letters, and font right, you can then engulf the wordmark inside a distinctive frame, exploration is needed to find the best solution.
Check the Layout of the Letters
If you want your wordmark to leave a lasting impression in the mind of your target audience, you can choose to arrange the letters in an unfamiliar way.
What if you arranged the letters on top of each other? Stacking the words on each other to form a compact will definitely form an exceptional design.
You can also tilt the wordmark to the left or right so that it appears slanted. Perhaps you could arrange the words to form the shape of the product you sell.
It does not matter whatever style you choose. Get creative!
Adjust the Spacing and Size of the Letters
Most fonts on the internet do not have spaces between the letters. When you enlarge such fonts, you may notice some inconsistency of spacing between the letters.
To ensure that the font you use will remain consistent even when enlarged, you can carry out text recognition with Tesseract OCR.
You can also check the optimal character recognition (OCR) using the Code Example for .Net Tesseract Usage.
Wordmarks are a great way to display the creativity and personality of your brand. The key thing is to ensure that your target audience will be able to identify your brand on the spot.
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Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. His other interests include content marketing and self-development.
Also published on Medium.