Human beings are visual creatures. Since the advent of advertising, marketers have taken advantage of this fact to help sell their wares.
That’s why, for many of us, the first thing we think about when we think of a brand is its logo. McDonald’s arches are arguably more famous than Ronald McDonald himself, while Coca-Cola’s swooping text is recognizable the world over.
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Were you ever transfixed by a logo? How you can’t tell whether the colors of the ABC network for a peacock or a fan. When you’re not sure if the logo for the World Wildlife Fund actually looks like a panda or if it’s another creature. Or when you’re too confused as to why Adidas has three stripes represented in their logo and the reason behind it. Such icons and iamgery have stood the test of time, and the mere fact that their description alone can conjure up the ideas of what they represent are testaments to the genius of those who created them. In this article we take a look at some Famous Logo Designers and Their Distinctive Style
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When you think of American brands that are iconic, there are a few companies that spring to mind …and to name a few. Apple, McDonald’s, Coca-Cola, and Google are some of the most well-known. In fact, you only need to simply see the logos of these companies to identify who they are! Nike is another company that has achieved that specific high-level branding that allows consumers to quickly make a visual identification of their business and has become a well trusted and established brand for sports shoes, clothing, and athletic expertise. But, as iconic as their logo is, did you know that Nike’s “swoosh” originated as a $35 design?
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In a press conference in 1981, there was a question from a journalist about why Jobs chose the name Apple. To this question, he answered, ” I love apples and like to eat them. But the main idea behind Apple is bringing simplicity to the public, with the most sophisticated way, and that’s it, nothing else.” “The fruit of creation, Apple. It was simple but strong . ”
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You can get anything in there. Even a tiger.
That’s what my cabby said as we barreled down Brompton past the iconic art nouveau architecture.
I didn’t get a chance to see the inside until the next day. The Harrods experience hadn’t fully been cemented in my head until the second visit.
Some brands are one-dimensional. Only the visual sense is stimulated. These aren’t memorable ones. Branding is an afterthought to these organizations. Some are multi-dimensional and robust. They are also visual but their creatives invest the most in their emotional touchpoints. In these cases, they are rewarded with loyalty. As a byproduct, the visual elements are strengthened.
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In this book review, we are looking at Logo Modernism by Jens Müller and Julius Wiedemann a book that has become a must-have for logo designers and a holy grail for logo fanatics and enthusiasts.
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Very few managed to do for esthetic of advertisement and pop-culture of the second half of the XX century as much in general, as graphic designer Saul Ross did. Martin Scorsese called him a person who found and distilled poetic of the modern industrial world. Apart from Scorsese, the designer managed to work with Hitchcock, Preminger, Kubrick and Billy Wilder for over 40 years of his career, created about 100 of movie posters, was a filmmaker, made several the most recognizable logotypes of American corporations, which are popular until now.
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Some Facts about SHELL
Founded:- April 1907 in London ● Headquarters:- The Hague, Netherlands ● Registered office:- Shell Centre, London, England ● Founders:- Royal Dutch Petroleum Company, “Shell” Transport & Trading Company Ltd ● Company:- Royal Dutch Shell plc ● www.shell.com
I thought I would start this new section about famous logos with Shell, This was the first logo that my daughter recognised at 3-year-old, I wrote about this “Brand Awareness From an Early Age” as she identified the logo with what the company sells.
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