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Famous Logos - Nike - The Logo Creative

Nike Logo Evolution and History – The $35 Swoosh

  • 20/08/201808/12/2021
  • by The Logo Creative
  • Join us in this article as we discuss the Nike Logo Evolution and History – The $35 Swoosh

    When you think of American brands that are iconic, there are a few companies that spring to mind …and to name a few. Apple, McDonald’s, Coca-Cola, and Google are some of the most well-known. In fact, you only need to simply see the logos of these companies to identify who they are!

    Nike is another company that has achieved that specific high-level branding that allows consumers to quickly make visual identification of their business and has become a well trusted and established brand for sports shoes, clothing, and athletic expertise.

    But, as iconic as their logo is, did you know that Nike’s “swoosh” originated as a $35 design?

    What Makes a Brand Iconic?

    In the year 1971, Portland State University graphic design student Carolyn Davidson was sitting in the hall when she mentioned not having enough money to take a class.

    She was then approached by accounting professor Phil Knight about working freelance for his company, Blue Ribbon Sports.

    They decided to launch their own brand of football shoe, called the Nike. Knight once again asked Carolyn to create a design for the new brand.

    Nike Logo Evolution - The $35 Swoosh.

    Over 17 and a half hours were spent crafting the design. Carolyn wanted to convey the message of motion in a design that would look clean and classic when placed on the shoes.

    It was important that the design needed to differ from rival company Adidas. The Nike tick/swoosh logo is also created using two curved lines, depicting motion with onomatopoeia attached.

    If you say “swoosh” aloud. What do you imagine? Even the word has an element of movement included. Carolyn worked by sketching design concepts on tissue paper and then placing those designs over a shoe drawing.

    Nike-Football-innovations-The-Nike_native_1600

    At first, Knight was not impressed by the swoosh design symbol and told Davidson that he didn’t love the design, but it would grow on him over time.

    He decided to move forward with the Swoosh logo icon. Now, the logo represents so much more than motion.

    For a multi-billion company that has established itself as an authority in the world of sports, that Swoosh refers to as a lifestyle rather than a specific product, its logo mark has become one of the world’s most recognisable icons.

    Nike Logo Evolution - The $35 Swoosh.

    Until the year 1995, Nike wording was written in Futura Bold within the Swoosh. Futura is a sans serif font based on geometric shapes that have achieved widespread use throughout the 20th century.

    It is intended to imply forwardness and efficiency. After 1995, Nike removed their name from the design and therefore the font, but their brand was established: Carolyn Davidson’s Swoosh is the key identifier of the Nike brand.

    Nike Logo Evolution - The $35 Swoosh

    Swoosh Logo Symbolises Greek Goddess of Victory’s Wing

    “Nike” is named after the ancient Greek Goddess of victory, Nike. Greek folklore has it that Goddess Nike influenced countless brave warriors to win battles of their motherland.

    The wings of Goddess Nike are called swoosh and are said to have brought motivation and audacity to the warriors heading to the battlefield.

    A fair share of experts believe that this was the inspiration behind Nike’s ‘Swoosh’ logo design.

    swoosh-logo-goddness-of-victory

    The Swoosh was established and for her design efforts working on the project, Carolyn received $35 (that’s around $2 per hour).

    Following the huge success of the Nike brand, Carolyn was awarded a ring with an embedded diamond and an envelope containing 500 shares of Nike stock.

    Nike Logo Evolution - The $35 Swoosh..

    It’s no question that developing a brand takes a lot of thought, time to plan and research, about your business it’s a lot of hard work trust me, but it is a misconception that creating your brand needs to cost you a lot of money.

    After all, Nike’s iconic brand was created by a broke design student needing a few extra dollars who created a memorable and recognisable design.

    Don’t get me wrong times have changed since then and you will need to invest more than the cost of the Nike logo but it does not need to cost thousands!

    If you invest in a logo designer who possesses the right skillset and process, they will create you a timeless logo design and brand identity that will become an asset to your brand that stand the test of time.

    The video below is a nice watch as Nike founder Phil Knight says the Nike swoosh logo is not a ‘Eureka!’ moment.

    https://www.thelogocreative.co.uk/wp-content/uploads/2017/08/How-Phil-Knights-crazy-idea-conquers-the-sporting-world.mp4

    We hope this article about the Nike Logo Evolution and History – The $35 Swoosh and found it interesting, and be sure to leave your comments below.

    If you would like more personal tips, advice, insights, and access to our community threads and other goodies join me in our community. You can comment directly on posts and have a discussion.

    Join The Logo Community

    Thanks again for reading the Nike Logo Evolution and History – The $35 Swoosh. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community. You can comment directly on posts and have a discussion.

    *TIP – We use and recommend DesignCuts for all your fonts, mockups and design bundles.

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    Posted in Famous Logos, Logo Design History
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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

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Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
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Join The Community Newsletter Group:
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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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