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How the right logo design gets your business going

How the right logo design gets your business going

  • 21/08/201816/01/2020
  • by The Logo Creative
  • There are lots of things you have to think about when developing your business; you’ve got to build a team, develop a product, figure out your target audience. But in today’s world, when there’s so many new business launching, it’ll make your head spin (there are tens of millions of small businesses on Facebook alone), it’s more important than ever to break through the clutter and connect with your audience. And the best way to do that? Through branding and logo design. In this article, we discuss How the right logo design gets your business going.

    Table of Contents

    • How the right logo design gets your business going
    • Why branding and logo design is important to business development
    • Lends credibility to your business
    • Forges a connection with your ideal customer
    • Helps you break through the clutter of competition
    • Can elevate you from nameless company to household name
    • How to develop the right branding and logo
    • Spend time determining who you are as a brand
    • Look at what the competition is doing
    • Bring in the professionals
    • Wrapping things up

    How the right logo design gets your business going

    According to a recent report, a whopping 77% of marketers say branding is critical for business growth. And for good reason! Your branding and logo are like the DNA of your company; they show your audience who you are, what you’re about, and why they should work with you instead of the 10,000 other options out there—and getting them right is key if you want to truly develop your business and take things to the next level. But how, exactly, does your branding affect your development?

    Why branding and logo design is important to business development

    Why branding and logo design is important to business development

    If you want to succeed in business development, you need the right branding and logo — that’s the what. But let’s talk about the how the right branding and logo can really make an impact on the development of your business, and How the right logo design gets your business going.

    The right branding and logo:

    Lends credibility to your business

    Professional branding — and the logo design to match — lends a certain amount of credibility to your business. If you try to develop your business without a clear branding strategy or with a logo that looks like you got it designed by a third-grader, what do you think that says to your potential customers?

    It says you don’t take your brand seriously. And if you don’t take it seriously, why should they?

    Having a solid brand strategy and a well-designed logo shows potential clients and customers that you’re professional, credible, and invested in the business — and once they see that you’re invested in your brand, they’re more likely to become invested, too.

    Forges a connection with your ideal customer

    Another way the right branding and logo impacts your business development? It’s crucial for forming authentic connections with your customers — which is kind of the whole point of developing a business in the first place.

    Customers are looking to do business with companies they feel connected to — and the key to forming that connection is having branding that connects with your ideal customer. So, for example, if you’re a skateboard company, you need a logo and branding that’s going to connect with the cool, free-minded skater crowd — branding that’s too corporate or stuffy is going to fall flat. On the flip side, if you’re developing a management consulting company, branding that’s too edgy or cool will feel totally off to your ideal customer, who are looking for a company that’s reliable, trustworthy, and (likely) traditional.

    The point is, nailing your branding and logo design is what establishes who you are as a brand — and who you are as a brand is what’s going to forge a lasting connection with your ideal customer.

    Helps you break through the clutter of competition

    No matter what industry you’re in, chances are it’s overcrowded. And with so much competition, if you want to develop your business, it’s more important than ever to break through the clutter and make an impact on your audience.

    And the way to do that? You guessed it — the right branding and logo.

    Without a solid branding strategy or logo design, it’s easy for your business to fade into the sea of competitors. But when your branding and logo feel unique, different, and true to your brand, it helps you break through the clutter and grab the attention of the people that matter most — your customers.

    Can elevate you from nameless company to household name

    There’s no denying that developing your business takes a lot of work, effort, and — let’s be real — luck. But if you hit the nail on the head with your branding and logo, it can be the key to elevating your business from a nameless company to a household name.

    Just look at Apple. They weren’t the first computer on the market; in fact, they arguably weren’t even the best. But their distinct branding (and that iconic Macintosh logo) created a clear brand personality that defined who they were, set them apart from the competition, and forged a connection with their ideal audience — and, eventually, elevated their garage operation to one of the largest and most successful companies in the world.

    How to develop the right branding and logo

    Why branding and logo design is important to business development

    Alright, we’ve covered why branding and logo design is so important and how it can directly impact business development. But here’s the million dollar question — how, exactly, do you develop the kind of branding strategy and logo design that’s really going to move the needle on your development efforts?

    Whether you’re the owner of your company or a designer charged with bringing the brand to life, here are a few tips to get the right branding and logo design for your business::

    Spend time determining who you are as a brand

    Before you start your branding efforts — and definitely before you design your logo — you’re going to want to ask yourself some key questions to determine what kind of branding feels right for you and your company as you don’t want to make any branding mistakes you can also check out these Brand mistakes to avoid. This will help you dig deep into the core of your brand and figure out who you are and how you want to be perceived in the marketplace. Some questions you might want to ask yourself include:

    • If our brand were a person, what kind of person would they be?
    • What are three adjectives that best describe our brand?
    • What’s our brand voice? Are you conversational or corporate? Humorous or serious?
    • What makes our brand different from our competitors?
    • What kind of feelings do you want your customers to have when they interact with your branding?

    Once you’ve determined who you are as a brand, you can use that brand DNA to drive the design process and work with a graphic designer who brings your branding to life.

    Look at what the competition is doing

    If you feel stuck on your branding and logo design, you might want to see what other companies in your space are doing.

    Now, don’t get us wrong — you should never steal ideas from your competitors (remember — the whole point is to stand out in a sea of competition). But seeing what other people are doing in your industry can help you get a better sense of what’s working, what’s not working, and what’s connecting with customers — which you can then take and put your own unique spin on.

    Bring in the professionals

    As you can see, your branding and logo design is one of the most important factors in developing your business — and for such an important job, you’re going to want to bring in the professionals.

    If you’re a logo & Branding design specialist with plenty of experience in branding and logo design, no worries — you are the professional. But if you’re a business owner trying to piece together the right branding strategy and logo design without really knowing what you’re doing, STOP.

    Working with a branding and design specialist is the best way to design your brand identity and come up with a logo that’s not only true to who you are but has a direct (and positive) impact on the development of your business.

    The key to finding success when working with an outside branding and design specialist is to work with someone who has direct experience designing what you need (in this case, a logo and other brand elements) — and then giving them everything they need in order to bring your vision to life.

    It’s not enough to say “design a logo for me!” If you want your designs to feel true to who you are as a brand, your designer needs to know who you are as a brand. Put together a design brief and let them know who you are, what you’re about, what you like, what you don’t like, and what you’re looking for. Then, work with them throughout the design process; give them feedback, let them know when they’re on the right track (or when they’re completely off track), and work out the tweaks until your logo and branding is a slam dunk. (And make sure you get all the files you need before you part ways!)

    When you know how to work with your designer, they’ll be able to bring your vision for your logo design and branding to life in a way that feels true to you and your brand.

    Wrapping things up

    When it comes to business development, your branding and logo design are some of the most powerful weapons in your business arsenal. So what are you waiting for? Get out there and bring your brand to life in a clear and meaningful way — and watch your business flourish in the process and How the right logo design gets your business going.

     


    How the right logo design gets your business going

    Author Bio
    Vivecca Frank works as a Marketing Coordinator for 99designs Europe. Having studied journalism in Germany’s capital city, she is passionate about photography, visual arts, and design. When she’s not championing the 99designs brand you’ll find her practicing badminton or sharpening her photography skills around the city of Berlin.

     

    Posted in Branding, Graphic Design, Logo Design
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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
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https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

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Amazon - https://amzn.to/3jh4p0h 
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Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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