Sagi Haviv is a partner and logo designer at Chermayeff & Geismar & Haviv, this independent New York-based graphic design firm is responsible for many of the most famous logos of all time, including those for Mobil Oil, Chase bank, PBS, NBC, Showtime Networks, NYU, National Geographic, and Barneys New York. The firm most recently designed the new logo for Animal Planet. Check out Sagi’s new online class Designing Brand Symbols: The Principles & Process of Making Logos that Last.
Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation…
Unlock the secrets to creating brand symbols that stand the test of time in this monumental class from world-renowned designer Sagi Haviv!
From NBC and Chase Bank to National Geographic and the Smithsonian, Chermayeff & Geismar & Haviv have designed many of the most recognizable brand symbols in the world. Join Sagi, partner at the design firm, as he reveals the tried-and-true process they’ve relied upon for decades for making timeless logos. Drawing from real design projects from across the history of the firm, Sagi shares how you can break down a complicated process into simple steps, so you can make brand symbols to be proud of with every project you take on.
Key lessons include:
- Evaluating the visual branding needs of an organization
- Key criteria for making symbols that stand the test of time
- Crucial research techniques to guide your design direction
- Tips for sketching and designing an effective symbol
- How to win over your client with an effective presentation
Plus, Sagi Haviv walks through the process for creating the symbol for the US Open from initial research to final presentation, sharing behind-the-scenes sketches, market research graphs, and final designs along the way!
Whether you’re brand new to logo design or have been in the industry for years, this is a can’t-miss class for anyone looking to gain a deeper understanding of what makes a timeless, classic design. After taking this class, you’ll be empowered to make the work you joined the industry to create—and will have the tools you need to create powerful brand symbols that last for generations to come. Take sagi’s new class Designing Brand Symbols: The Principles & Process of Making Logos that Last.
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Also published on Medium.